Yelyzaveta Rodionova
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Odessa,
Ukraine
11 months 18 days back
available for hire
1 Safe completed
1 year back
1 client
on the service 1 year
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: upper-intermediate
Español: elementary
Skills and abilities
Programming
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Data Parsing
from 1241 USD for day
Design & art
Services
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Content Management
from 339 USD for month
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Data Processing
from 135 USD for day
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Information Gathering
from 102 USD for day
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Online Stores & E-commerce
from 451 USD for month
Photo, Audio & Video
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AI Speech & Audio Generation
from 10 USD for hour
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Video Advertising
from 12 USD for hour
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Video Creation by Artificial Intelligence
from 16 USD for hour
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Video Processing
from 12 USD for hour
Promotion
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Contextual Advertising
from 339 USD for month
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Email Marketing
from 339 USD for month
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Lead Generation & Sales
from 158 USD for day
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Marketing Research
from 102 USD for day
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Social Media Advertising
from 226 USD for month
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Social Media Marketing (SMM)
from 339 USD for month
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Website SEO Audit
from 113 USD for day
Writing
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Advertising
from 14 USD for hour
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AI Content Creation
from 5 USD for hour
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Articles & Blog Posts
from 10 USD for hour
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Copywriting
from 6 USD for hour
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Rewriting
from 5 USD for hour
Portfolio
- All works 11
- Search Engine Optimization (SEO) 1
- Marketing Research 4
- Web Programming 1
- Social Media Marketing (SMM) 1
- Email Marketing 1
- Data Parsing 1
- Data Processing 2
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226 USD Market analysis and marketing strategy for "Lavender Manor"
Marketing Research
Situation: "Lavender Manor", a newly created brand, aimed to enter the agrotourism and natural cosmetics markets. The client needed a comprehensive understanding of the market landscape, competitive environment, and effective marketing channels to develop a reliable strategy and achieve successful market penetration.
Problems:
… Unclear market positioning: Lack of a clear understanding of how to effectively position "Lavender Manor" in the competitive sectors of agrotourism and natural cosmetics.
Limited market understanding: Insufficient data on target audience preferences, market trends, and potential demand for both agrotourism services and natural cosmetic products.
Lack of a consistent marketing approach: Without a defined strategy and marketing funnels, efforts to attract customers would be fragmented and ineffective.
Absence of competitive intelligence: Lack of awareness of competitors' strengths and weaknesses and their marketing tactics, creating risks of missed opportunities and strategic miscalculations.
Uncertainty in channel selection: Difficulties in identifying the most effective marketing channels to reach the target audience for both product lines.
Solution: Conducting a comprehensive market analysis, competitor assessment, and evaluation of marketing channels to justify the development of an individual marketing strategy and effective marketing funnels for "Lavender Manor".
Task:
Market analysis: Analyze current trends, consumer behavior, and demand in the fields of agrotourism and natural cosmetics, both locally and potentially internationally.
Competitor analysis: Identify key competitors in both agrotourism and natural cosmetics, assess their offerings, pricing, marketing strategies, and online presence.
Marketing channels analysis: Evaluate various marketing channels (online and offline) to determine their suitability and potential reach for "Lavender Manor".
Strategy development: Formulate a comprehensive marketing strategy that includes brand positioning, target audience segmentation, and key messages.
Marketing funnel development: Design effective marketing funnels for both agrotourism and natural cosmetics to guide potential clients from awareness to conversion.
Action:
Market research: Conducted qualitative and quantitative research to understand consumer preferences regarding agrotourism services (e.g., farm stays, master classes, culinary tours) and natural cosmetic products (e.g., desired ingredients, packaging, price categories). This included surveys, focus groups, and industry report analysis.
Competitive analysis: Identified direct and indirect competitors in both sectors (e.g., other farmsteads, country retreats for agrotourism; local artisan brands, well-known organic cosmetic companies). Analyzed their websites, social media activity, customer reviews, pricing structures, and unique selling propositions.
Channel assessment: Explored various online marketing channels (e.g., Instagram, Facebook, TikTok, travel blogs, specialized e-commerce platforms for natural products) and offline channels (e.g., local markets, travel agencies, partnerships with hotels/spas) to evaluate their reach and effectiveness for the target audience.
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124 USD Development of an SMM strategy for an aesthetic cosmetology clinic
Social Media Marketing (SMM)
Situation: The aesthetic cosmetology clinic "WomanInYou" aimed to increase the flow of clients from online channels, particularly through Instagram, and strengthen its image as a reliable provider of premium services.
Problems:
… Insufficient online presence: The existing social media presence did not fully utilize the potential for attracting clients.
Need for content optimization: Content required structuring and better alignment with the target audience.
Need for effective promotion tools: There was a need to implement targeted advertising to expand the client base.
Solution: Development of a comprehensive SMM strategy focusing on Instagram, including content planning, profile visual design, targeted advertising, and competitor analysis.
Task:
Attracting clients online: Increasing the number of clients attracted through social media.
Sequence of connecting marketing tools and channels, budget allocation: Prioritizing the use of tools and distributing funds.
Brand positioning: Creating an image of the clinic as a reliable and professional provider of premium services.
Competitor analysis: Researching competitors' presence on Instagram to identify strengths and weaknesses.
Content strategy development: Creating diverse content aimed at the target audience.
Profile visual design: Creating a recognizable visual style for the profile.
Targeted advertising: Setting up advertising campaigns to attract the target audience.
Action:
Conducted analysis of the target audience (women aged 25-55, with above-average income, who care about their appearance) and competitors (analyzing their content, posting frequency, audience engagement).
Developed a content strategy that includes informational, sales, entertainment posts, Reels, and Stories.
Created story categories (#SkincareTips, #BeforeAfter, #PatientStories, etc.).
Developed a brand book with identity elements (logo, colors, fonts) to ensure a unified visual style.
Planned targeted advertising campaigns on Instagram aimed at attracting new clients (e.g., promoting botulinum therapy and contour plastic surgery).
Determined the promotion budget and allocated funds among tools.
Results:
A comprehensive SMM strategy for the "WomanInYou" clinic has been developed.
The target audience has been identified, and content tailored to their interests has been created.
Targeted advertising campaigns to attract new clients have been scheduled.
A visual profile style emphasizing the brand's premium nature has been established.
A content calendar and rubricator for systematic posting have been developed.
Conclusions: The developed SMM strategy will provide the "WomanInYou" clinic with a systematic approach to social media promotion, increase its recognition, and facilitate the attraction of new clients.
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90 USD Analysis of the target audience for launching an investment product
Marketing Research
Situation: Financial company "InvestPro" was preparing to launch a new investment product aimed at attracting new clients who previously had little experience in investing. To successfully enter the market and conduct effective marketing, a deep analysis of the potential target audience was needed.
Problems:
Uncertainty about key characteristics of potential investors: Lack of clear understanding of demographic, psychographic features, financial capabilities, and investment goals of potential clients.
… Risk of ineffective product positioning: Misunderstanding the needs and expectations of the target audience could lead to incorrect product positioning and ineffective marketing messages.
Difficulty in choosing communication channels: Not knowing where to find potential clients and which communication channels would be most effective for them.
Risk of low interest in the product: Insufficient understanding of the motivations and barriers of potential investors could result in low engagement with the new product.
Solution: Conducting a comprehensive analysis of the target audience for the investment product, including research on demographic data, financial behavior, investment goals, and barriers faced by potential clients.
Task:
Identify the main segments of the potential target audience for the investment product.
Describe typical representatives of each segment (personas), considering their financial capabilities, investment goals, level of knowledge about investments, and attitude towards risk.
Identify the main needs, motivations, and barriers that may influence investment decisions in the product.
Determine the most effective communication channels to reach different segments of the target audience.
Provide recommendations on product positioning and development of marketing messages tailored to the needs of the target audience.
Action:
Conducted desk research on the investment market and analyzed data on potential investors (statistical reports, consumer behavior studies in financial services).
Organized a series of in-depth interviews with representatives of different population groups who could potentially be interested in the investment product.
Carried out online surveys among the target audience to gather quantitative data on their financial habits, investment goals, and awareness levels.
Analyzed the collected data to identify key needs, motivations (e.g., desire for financial independence, capital preservation, passive income), and barriers (e.g., lack of knowledge, fear of risk, distrust of financial institutions).
Determined the most effective communication channels for each segment (social networks, thematic forums, financial publications, webinars).
Results:
Identified three main segments of the target audience for the investment product.
Developed detailed personas that allowed a deep understanding of the needs and motivations of potential clients.
Discovered key needs (simplicity, accessibility, low entry barrier), motivations (capital growth, financial stability), and barriers (fear of losing money, complexity of understanding investment mechanisms).
Determined optimal communication channels for each audience segment.
Provided recommendations for positioning the product as a simple, accessible, and reliable tool for beginners in investing.
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68 USD Analysis of the target audience for the "NDA" bank
Marketing Research
Situation: Bank "NDA" aimed to improve its marketing strategies and develop new products focused on customer needs. This required a deep analysis of current and potential target audiences.
Problems:
… General understanding of the audience: Only having general demographic data about clients without a deep understanding of their needs, motivations, and behaviors.
Ineffective marketing campaigns: General messages did not resonate with different customer segments, leading to low conversion rates.
Lack of personalized approach: Insufficient use of personalization in communication and product offerings.
Misunderstanding the "jobs" that bank products "hire" for: Lack of clear understanding of the deep needs of clients that they try to satisfy with banking services.
Solution: Conducting a comprehensive analysis of the target audience, including an overview, segmentation by various criteria, development of customer personas, and application of the Jobs To Be Done (JTBD) methodology.
Task:
Conduct an overview of the current client base of bank "NDA".
Segment the audience based on demographic, geographic, behavioral, and psychographic characteristics.
Develop detailed profiles of 3-5 typical customer personas reflecting key audience segments.
Apply the JTBD methodology to identify the "jobs" clients "hire" banking products and services for.
Provide recommendations on how to use the analysis results to improve marketing communications and develop new products.
Action:
Analyzed the existing client base of the bank, including transaction data, product usage, and demographic characteristics.
Segmented the audience based on age, income, residence, behavior patterns (e.g., online banking activity), and values.
Developed detailed customer personas such as "Young Professional," "Family Entrepreneur," and "Retiree-Investor," with descriptions of their goals, pains, habits, and attitudes towards banking services.
Conducted a series of interviews with representatives of different audience segments to identify the "jobs" they try to accomplish with banking services (e.g., "safely store funds," "conveniently make payments," "obtain financing for business development").
Analyzed which "jobs" are insufficiently satisfied by existing banking products.
Results:
Gained a deep understanding of different segments of the target audience of bank "NDA".
Developed detailed customer personas that help better understand their needs and motivations.
Identified key "jobs" that clients "hire" banking products and services for.
Discovered unmet customer needs that could serve as a basis for developing new products and services.
Provided recommendations for personalized marketing communications for different audience segments.
Conclusions: The comprehensive analysis of the target audience, including segmentation, persona methodology, and JTBD, provided bank "NDA" with valuable insights for better understanding its clients. This laid the foundation for developing more effective marketing strategies and products that better meet the needs of the target audience.
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150 USD Data parsing for newsletters
Data Parsing
Collection of personal data bases for newsletters from the Apollo service
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93 USD email marketing report dashboard Looker Studio
Email Marketing
Overview of the performance of email marketing campaigns
#lookerstudio #datastudio #dashboard #email-marketingstrategy
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124 USD Looker Data Studio dashboard Cross-analytics
Data Processing
The main view of your e-Commerce performance
Top locations, marketing and sales channels
ads and emails performance
#lookerstudio #DashBoards
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124 USD Looker Data Studio dashboard Cross-analytics
Data Processing
The main view of your e-Commerce performance
Top locations, marketing and sales channels
ads and emails performance
#lookerstudio #DashBoards
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93 USD Analysis of archived data from the competitor's website
Marketing Research
The analysis of archived data from the website is a powerful tool in the process of finding ideas for developing a new site, its promotion strategy, allowing one to adopt successful solutions and avoid past mistakes.
Researching websites using the web archive enables the study of the historical content of web pages that may have been changed or deleted. Conduct an analysis of the evolution of the interface, navigation, and responsiveness for mobile devices. See which design solutions increased conversion or improved usability. Prevent bugs, vulnerabilities, and shortcomings in past versions of the site.
#Wayback Machine #Archive.today #analysis #research
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18 USD Development of semantic core
Search Engine Optimization (SEO)
Collection of SEO for Landing Pages (15-20 keywords per page):
Children's Books
Educational Literature
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339 USD Online store on Shopify
Web Programming
Development and design of an online store for local products on Shopify.
Reviews and compliments on completed projects 1
23 April 2025
25 USD
Написати 10 постів для соц. мереж на англійській мові.
Quality
Professionalism
Cost
Contactability
Deadlines
I am very satisfied with the work. The task was completed very quickly and efficiently. The posts are interesting, informative, and fully correspond to the theme of fishing charters. I recommend!
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Brand promotion on social networks
300 USD
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Marketing research
226 USD
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MARKETING
226 USD
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Google Ads setup
113 USD
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Conduct a competitive analysis of players in the used car delivery market to Ukraine (from the USA and Europe)
68 USD
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Написати 10 постів для соц. мереж на англійській мові.
25 USD
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