Freelancer Viktoriya Kulinka (social Media Advertising) ≡ Viktoria

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Zaporozhe, Ukraine

20 minutes ago

available for hire

age 29 years

registered for 6 years

Client's Profile

Rating

Successful projects

Average rating

Rating

Social Media Advertising

458 place of 1677

Skills

Promotion

Social Media Advertising

Alhadid Stairs - manufacturing and installation of stairs

Social Media Advertising

Task:
- attract requests for measurements in several cities of Kazakhstan (Atyrau, Aktau, Uralsk)
- ensure a stable flow of quality requests
- test different texts and creatives to identify the most effective.
…
Results for the month:
Invested - 713.56$
Sales at 8,250,000 KZT (18,407.13$) Number of leads - 166
Lead price - 3.79$
Number of sales - 4
ROAS - 2579%
Jewelry-investment house Magnat Diamonds

Social Media Advertising

Task:
- attract requests at a price not exceeding $15
- ensure a stable flow of quality requests
- test different texts and creatives to identify the most effective ones.
…
Results:
for 83 days 80 requests with an average value of $14.26
Invested $1140
Sales received for $7,000
Balinese decor, shells, bathtubs

Social Media Advertising

Task:
Selling sinks and stone baths from the island of Bali through Instagram. Launched during the war and have been working for over half a year. Added wine racks, decor, outdoor lanterns to the assortment.

Results for the month:
… GEO: Ukraine
Invested: 9175.25 UAH
Sales: 167,534 UAH
ROAS: 1826%
Coloristics Studio Ukraine

Social Media Advertising

Task:
Ensure a stable flow of clients to the studio, increase brand awareness, and grow the number of subscribers. Average bill: $50

Results:
… Invested: $379
Received applications: 450
Cost per application: $0.84
New subscribers to the profile: 656 Cost per subscriber: $0.57
Full schedule booked 2-3 weeks in advance
Cosmetologist Tashkent

Social Media Advertising

Task:
GEO: Uzbekistan, Tashkent
Cosmetologist from Uzbekistan, main task: increasing the number of appointments for procedures. Second task: attracting loyal audience to the profile. In addition to launching advertising campaigns, an audit of the Instagram profile was conducted, recommendations were provided for design and management of the profile.

… Advertising campaigns were implemented with three main strategies: direct sale of cosmetology, direct sale of promotional procedures, appointment for a preliminary consultation to determine client requests and appointment of a complex of procedures.

Results:
Invested: $131.17 Applications received: 157
Cost per application: $0.84
New subscribers to the profile: 164 Cost per subscriber: $0.80
FIRST ONLINE SCHOOL IN UKRAINE

Social Media Advertising

Tasks:
Collect leads for a paid demo day at the first online school in Ukraine.
Results:
Demo day at the online school:
… Invested: $1739 Received applications: 664 Lead price: $2.62
Closed online masterclass by Oleksandr Visotsky

Social Media Advertising

Tasks:
- Receive qualified business owners leads for a free workshop with a team of 15 employees, 4 of whom are administrative staff.
- application price up to $11
Problem:
… Low percentage of qualified leads up to 8%
Solution:
Developed an effective system where we receive applications and optimize advertising only for business owners. As a result - increased the percentage of qualified leads to 85%
Results: 974 applications at $7.15
Course "Investing in Income-Generating Real Estate"

Social Media Advertising

Direct sale of a 4-month real estate investment course for beginners and experienced investors.
GEO- Ukraine, working period- October 3, 2023 to present.
73 USD
The repair of shoes again

Social Media Advertising

In the process of advertising, Nano has launched four advertising campaigns to generate leaders, site conversions, chatbot and Instagram traffic.

Less effective was the company on the conversion on the site that was disabled. In the process, it was found that more targeted applications come from Instagram, so we reboot advertising on a site with advertising shows only on the Instagram tape.

… The chatbot was launched separately on Dnepr and other regions (Kiev, Kharkov, Zaporozhye, Odessa, Lviv). In Dnepr people were actively interested in the address of the workshop, to promote online consultations, after the address we added a message that a person can send a photo and get information on the types and costs of the work online, this increased the number of consultations in Messenger.
73 USD
Студия красоты в Киеве Ego Style

Social Media Advertising

Результаты работы с Ego Style — салон красоты с широким спектром услуг.⠀
⠀
ЦА: Киев — 3 000 000. Девушки-женщины 18–45 лет по интересам косметология и красота.⠀
⠀
… Средний чек стоимости услуги: $35.⠀
⠀
Задачи:⠀
— обеспечить стабильный поток лидов по цене не более $3–7 (в зависимости от услуги);⠀
— протестировать разные тексты/креативы, чтобы выявить наиболее эффективные;⠀
— запустить имиджевую рекламу;⠀
— запустить рекламу на максимально широкий спектр услуг.⠀
⠀
KPI: привлечь максимальное количество заявок стоимостью $2-3.⠀
⠀
Барьеры:⠀
— высокая стоимость услуг;⠀
— низкая конверсия сайта;⠀
— отсутствие качественного видео- и фотоконтента, на основе которого можно разработать уникальные креативы;⠀
— высокая конкуренция бьюти-услуг в Киеве.⠀
⠀
Драйверы:⠀
— наличие акций на определенные услуги;⠀
— новая услуга экспресс-обслуживания в 4 руки;⠀
— использование профессиональной косметики премиум-качества.⠀
⠀
Решение: запустили рекламную кампанию на лид-форму на весь Киев и ближайшие районы к салону:⠀
1. С целью генерации лидов на женщин 22–45 лет;⠀
2. На женщин 22–45 лет с детализированными интересами: красота, косметология, мода и т.д;⠀

Выводы: лучше проявила себя широкая аудитория без детального сужения по тематическим интересам.⠀
⠀
Для достижения лучшего результата запустили ряд кампаний, направленных на услуги салона. Как показала практика, в Киеве востребованы услуги по: чистке лица, окрашиванию и ламинированию ресниц. Для снижения цены на лид, разработали тексты и креативы, где подчеркнули акционное предложение для первого клиента. ⠀
⠀
Таким образом, заказчик получил базу новых посетителей, которые в перспективе могут стать постоянными.⠀
⠀
Результаты кампании за 40 дня: 212 лидов стоимостью $3,92.⠀
73 USD
MSDROP is a dropshipping service.

Social Media Advertising

CA: Ukraine, the owners of business.

The average cost of the service is $78.

… Task: 20 applications per day, not more than $1, for customer registration at MSDROP service.

The barriers:
• Complexity of working with dropshipping technology;
• lack of experience with dropshipping platforms;
• Fear of working with intermediaries.

The drivers:
• accounting for the revenue/expenses and shifts of each customer;
• responsibility for storage, purchase and delivery on MSDROP;
• a quality and informational site;
• presence of a photo gallery;
• Online support.

Solution: segmenting the audience, thus distinguishing entrepreneurs and students with interests in business. Advertising texts to write under the pain of each audience:
• Businessmen are beneficial to expand the range without purchases and storage;
• for students - MSDROP has become a platform that allows you to start your business easily.

Campaign results in 120 days: 4329 registrations with an average value of $0.7.
73 USD
Case Agency for Business Promotion on Instagram

Social Media Advertising

PRPlus agency is engaged in the comprehensive promotion and attraction of customers to business through Instagram:
setting targeted advertising;
accompanying the account by the manager;
- the conclusion in the top of the hashtags and geolocation;
… Attracting subscribers;
Creation of content.CA: Small and medium-sized business owners; entrepreneurs in the retail and buti industry.The average check of use of the service/cost of the goods:
5,000 grivens

The tasks:
Attract the maximum number of target applications at a price of up to $5

The KPI:
Qualitative leads worth not more than $5.The barriers:
High competition among promotional agencies.It does not promote personal accounts and companies that still do not have Instagram accounts.A bad site and there is no personal profile of the company on Instagram.The drivers:
Low prices for services.Promotional offers for new customers (the 2nd month of promotion of the account as a gift).On the website are presented real cases of projects with results.The Strategy ( Strategy ) :
Start to Ukraine:
- Lead the form in order to register for a free audit account;
- conversions on the site with the selection of the promotion package;
- chatbot with the purpose of leaving contact details for account audit and consultation.Start to Russia:
- conversions on the site with the selection of the promotion package.Advertising channels (+ their audience):
Facebook and Instagram (Stories)
Auditorium 1: men and women 25-40 years old, small and medium-sized business owners, entrepreneurs.Auditorium 2: administrators of Facebook pages related to beauty and health; administrators of Facebook pages related to retail, cafes, restaurants.The result:
304 of Lithuania.The cost is $4.14 per application.
73 USD
Case Clinic of Artificial Fertilization

Social Media Advertising

The clinic is engaged in the treatment of male and female infertility, surrogate maternity programs and egg donation.The CA:
Women interested in ECO services;
a wide audience of women who want to get pregnant;
The same-sex couples.The tasks:
… Attract potential customers for consultation to a specialist in a clinic from the regions of Western Ukraine.The KPI:
Applications for $3
The barriers:
The clinic is located in Vinnice, not everyone is comfortable to drive from other areas.The drivers:
1 .qualified specialists;
2ndExperience in work over 7 years;
ThreeThey provide full accompaniment of medical care in accordance with European standards.4 .They provide legal support.and 5.They work with five partner countries.The Strategy ( Strategy ) :
Starting advertising campaigns on the lead form and Google form:
The launch of RK for women aged 18 to 40 is a wide audience with the aim of recording to a specialist.The launch of RK on women aged 18 to 40 is a wide audience to pass the test on the probability of pregnancy.The result:
Google form:540 sent forms, price of $0.22
Lead form: 74 applications for $2,06
73 USD
Case tour operator in Armenia GataTour

Social Media Advertising

CA: expatriates from the Philippines, Indonesia, Malaysia, India (people who lived on the territory of these countries and now live in the UAE and Saudi Arabia).
The average cost: $300 per tour.

Task: to promote personal selection services of tours to Armenia, for expats who come to extend the visa.KPI: maximum number of applications, up to $3.Barriers :
… - the company does not provide in the tour air tickets; - the company connects with the leads in messengers, there is no telephone communication due to expensive communication.The drivers:
The low price of the tour.
Many apartments of different levels to choose from;
The organization of the tour is created in such a way that in a short interval of time the tourist manages to see the attractions of the country and form a visa;
tours for corporate customers.The decision:
Three promotional campaigns for lead generation, site conversion and chatbot have been launched.And also launched posts on involvement in comments through chat-bot on the audience:
People who have their birthday from November to April;
- the audience of expats from the Philippines, Indonesia, Malaysia, India, restricted by interests to tour operators, air tickets, TripAdvisor, booking.com;
- service and medical workers among the expatriates of the Philippines, Indonesia, Malaysia, India;
Look-a-like audience based on warm customers.The conclusion:
Less efficient was the company on the generation of leads, which was disabled.The real result was the conversion of the site (140 requests), the chatbot (120 requests) and the interaction with the publications.More than 200 requests were collected in comments and personal letters.

The result: in 30 days they attracted 460 calls worth $0.54.
73 USD
The network of fitness studios in Kiev “HiitWorks”.

Social Media Advertising

CA: men and women 25-44 years of age with interests:
business owners, top managers;
Sport, fitness, beauty, physical exercise;
Fast food, clothes of large sizes.
… The average cost of the service is $91/month.
Task: To ensure a stable flow of quality applications at a price of no more than $15.Advertising two new studios.
Barrier: the premium cost of the subscription.
The drivers:
qualified coaches;
- fitness studies in 3 districts of Kiev;
- 20 training programs with load gradation;
Testing the level of preparation and permissible load.
Solution: taking into account the characteristics and approach to each CA, created a separate landing: male audience, female audience, general audience; programs for those who want to lose weight.They launched advertising campaigns for conversion to Kiev.
Conclusions: for each target audience, individual advertising campaigns with different messages have been launched.The best results were standard Facebook banners, text-related videos for remarketing and ring galleries.Thanks to the constant updating of high-quality photos and video materials, the ads did not get tired.
Campaign results in 186 days: 861 applications with an average cost of $14.93.
73 USD
Targeted Advertising - Alba Design Studio

Social Media Advertising

Description of the project:
The Alba Author Furniture Studio is a team of designers and manufacturers creating stylish, practical furniture on order.Modern and practical design projects of apartments and houses are implemented.Geography of work:
Kiev, Kiev
The target audience on Facebook and Instagram:
… People with middle and higher income levels are entrepreneurs, directors, top managers, IT-scientists.Auditors who have recently changed their place of residence;
Interested in design and repair.The duration of the project (start and end):
from 08.08.2018 to 08.04.2019
The average check of use of the service/cost of the goods:
100 thousand rubles
The tasks:
Advertising to cooking.Commercial offer for design studios and designers for furniture manufacturing.Order of the design project.The KPI:
Qualitative leads worth not more than $15.The barriers:
High competition among the studios in Kiev.A high average check for Zagreb.The drivers:
Free consultation of the designer.Creating and implementing the project in a short time and in one place, you don’t need to look for designers and performers separately.Experience over 6 years.Excursion to the atelier.The Strategy ( Strategy ) :
Starting in Kiev and Zaporozhye:
- Conversions on the site with a designer's consultation record + an idea catalog bonus for inspiration;
- chatbot to leave contact details for discussion of tasks.- Lead form with a commercial offer for designers.Advertising channels (+their audience): Facebook and Instagram
Auditorium 1: men and women 25-47 years old, small and medium-sized business owners, entrepreneurs, top managers.Auditorium 2: men and women 25-47 years of age, interested in interior design, kitchen, repair.Auditorium 3: people engaged in the design field.Auditor 4: Those who recently moved.The result is 240 lids.The cost is $10 per application.
73 USD
"Наборы для маникюра гель-лаком"

Social Media Advertising

ЦА: Украина – 42 232 719. Женщины 18-46 лет.⠀
⠀
Стоимость товара: $25.⠀
⠀
… Задачи:⠀
– привлечь заявки ценой не более $5;⠀
— обеспечить стабильный поток целевых заявок;⠀
— протестировать различные креативы и форматы рекламы, чтобы выявить наиболее эффективные.⠀
⠀
Барьеры:⠀
— девушки считают, что делать маникюр самостоятельно сложно.⠀
— недоверие к качеству товара.⠀
⠀
Драйверы:⠀
— доступная цена на набор;⠀
— стоимость маникюра 17 гривен, что в десятки раз меньше, чем в салоне;⠀
— возможность обновлять маникюр самостоятельно, по желанию и без записи;⠀
— прилагается инструкция по использованию набором.⠀
⠀
Мы запустили рекламные кампании на генерацию лидов по всей Украине:⠀
— женщины 18-46 лет, с должностью мастера маникюра и педикюра.⠀
Запустили рекламные кампании на конверсию по всей Украине:⠀
— женщины 18-46 лет с интересом к маникюру и педикюру.⠀
⠀
Лучше всего сработали стандартные баннеры с указанием скидки на набор. В процессе выявили, что реклама на генерацию лидов неэффективна и отключили объявления. За счёт оптимизации рекламных объявлений и увеличения бюджета, клиент ежедневно получал заявки, которые успешно закрываются в продажу.⠀
⠀
Результат кампании за 43 дня: З35 заявок средней стоимостью $4,30.
73 USD
Promotion of the Dietary Center

Social Media Advertising

Results of work with ArtDiet - a dietary center with a unique method of weight loss.The main task was to ensure a stable flow of quality leaders, worth less than $2, to test different texts, creative and advertising formats to identify the most effective.CA: Odessa – 1 011 494.Women between 20 and 50 years with interests: diet and weight loss.The average service price is $13.The barriers:
Free diets available on the internet;
psychological barriers in the formation of good habits;
Uncertainty to the dietists.The drivers:
… Experienced and qualified doctors;
- low price for services; - high quality photos and video materials;
- on the site are presented photos of the results achieved by the real customers of the center.Solution: launched advertising campaigns for conversion in Odessa: women aged 20 to 50 interested in diet, proper nutrition, weight loss.Additionally, they launched a lead-form advertising campaign for a wide audience of women aged 20 to 50.Two advertising campaigns have been launched: on conversion and lead generation.In the process, they found that advertising on conversion was not effective.The standard banners with discount indications worked better.Every day we receive feedback on the results of the submitted applications.The ArtDiet Center has a qualified sales department, which daily closed the entering applications in the record for the reception to the doctor.Customers who left the application for registration to a dietologist received a discount - 50% on the service.Campaign results in 47 days: 238 people with an average value of $1,58.
73 USD
Кейс по продвижению детского лагеря «Белый Орел»

Social Media Advertising

Детский летний лагерь «Белый Орел» располагается в двух локациях:⠀
– 12-дневный заезд в «Чарівні озера», для детей 10-15 лет;⠀
– дневной лагерь в центре Львова для детей 7-13 лет.⠀
⠀
… Перед нами стояла задача привлечь 200 заявок стоимостью не более $5. При том, что средний чек на дневной лагерь $105, а «Чарівні озера» – $300.⠀
⠀
Барьеры:⠀
– высокая стоимость путёвки;⠀
– нет трансфера в лагерь «Чарівні озера», родителям далеко самостоятельно отвозить и забирать детей;⠀
– дневной лагерь работает до 16:00, что подходит не всем родителям;⠀
– многие уже определились, где летом будет отдыхать ребёнок.⠀
⠀
Драйверы:⠀
– организованная развлекательная программа для детей с аниматорами, тематическими вечерами, квестами, уроками рукопашного боя;⠀
– ежедневное изучение польского языка для детей, что актуально для Львова;⠀
– веселый и полезный вариант для родителей, чем занять ребёнка на летних каникулах.⠀
⠀
Решение: запустили рекламные кампании на родителей с детьми в возрасте от 7 до 15 лет по областям. Дополнительно, запустили рекламную кампанию на конверсии, на родителей с детьми в возрасте от 10 до 15 лет.⠀
⠀
Выводы: в процессе тестирования было выявлено, что самый эффективный формат публикаций — видео. После каждого заезда заказчик предоставлял видеоматериал для обновления рекламных сообщений. Определили, что активнее оставляют заявки жители Киевской и Львовской области, далее другие области были исключены из таргетинга.⠀
⠀
Результат кампании за 34 дня: 229 заявок средней стоимостью $3,45.⠀
73 USD
Case Jewellery House “Magnat Diamonds”

Social Media Advertising

CA: Kiev - 2 928 000 and Odessa - 1 011 494 people.Wealthy men and women, big business owners, chief executive, founder of big companies, show business.The average price of the goods: $5,000.Task: - to attract applications at a price of no more than $15;
- to ensure a stable flow of quality applications; - to test different texts and creatives to identify the most effective.KPI: the maximum number of applications worth not more than $15.The barriers:
high cost of jewellery;
- competitive niche, a wide selection of diamonds on the Ukrainian market;
… Low consciousness of customers when choosing precious stones.The drivers:
Modern corporate boarding page;
- quality photos and video materials taken by the customer;
the possibility of ordering individual products;
A qualified sales department.Solution: launched advertising campaigns for conversion to Kiev and Odessa:
Women between 25 and 50 years old, major business owners, CEOs, founders of large companies;
Men between 25 and 50 years old, big business owners, chief executive officers, founder of big companies, show business, regularly travel abroad.The conclusions: the project has a firm landing page with a detailed description of the uniqueity of its jewelry products.Daily feedback on the results of the applications received.The best works the ring gallery with the image of jewelry.Thanks to various methods of optimization, the customer received applications daily, which successfully closed in sale.Campaign results in 83 days: 80 applications with an average cost of $14.26.

Show more 5 works

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