Viktoriia Kononuchenko
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Irpen,
Ukraine
7 months 12 days back
available for hire
on the service 8 months
Rating
Successful projects
Average rating
Skills and abilities
Services
Photo, Audio & Video
Promotion
Writing
Portfolio
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400 USD Page design
Social Media Marketing (SMM)
1. Profile header
Was: chaotic text with emojis, where it's hard to find the main point.
Became: structured description with clear blocks - services, target audience, and location are immediately visible. Added the address to increase trust.
… 2. Profile visual
Was: photos of varying quality, different colors, no unified style.
Became: branded green-beige style with illustrations that immediately associate with kindergarten, lightness, and care.
3. Content
Was: many "live" photos of children, but chaotic, without a meaningful block.
Became: structured infographics and carousels with valuable topics for parents: adaptation, tantrums, development, nutrition, science - this is expert content that inspires trust.
4. Highlights
Was: old circles without a unified style.
Became: minimalist icons with captions ("Our daily life," "Reviews," "Preparation," etc.) → looks neat, visually cohesive.
5. Communication strategy
Was: focus more on "we are a kindergarten, we have places."
Became: focus on the value for parents regarding what the child will receive, how adaptation goes, and how the kindergarten is beneficial. This is no longer just advertising, but warming up and building trust.
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500 USD Page design
Social Media Marketing (SMM)
Updated profile header (bio)
Was: dry wording “Layouts for all areas”
Became: clear offer + benefit (“Helping to get out of crisis”, “500+ in-depth layouts”). This immediately conveys expertise and makes it clear how you stand out.
2. Created a unified style for highlights
… Was: chaotic circles.
Became: clear icons with titles (“Reviews”, “Certificates”, “Practices”) - this enhances expertise.
4. Updated visuals
Was: just a map/text
Became: dynamic covers, with photos, with titles, immediately showing the topic and attracting attention.
5. Added social proof
In the bio appeared “500+ layouts” + reviews in highlights. This increases trust and gives status.
6. Changed communication tone
Was: “I give questions for subscription”.
Became: more about client transformation (“get out of crisis”, “practice for self-adjustment”). This sounds mature and expert-like.
7. Activity and regularity
• Was: 31 posts, 84 subscribers.
• Became: 121 posts, 458 subscribers. The systematization is evident → and this is the key to growth.
There was also a launch of targeting