Viktoria Lukyanenko
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Odessa,
Ukraine
6 months back
available for hire
age 31 years
on the service 7 months 18 days
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: elementary
Skills and abilities
Services
Photo, Audio & Video
Portfolio
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Case: home goods Ukraine
Social Media Advertising
Case: Home Goods from China.
Period: April-June 2025
Goal: Increase sales in the online store of home goods, scale advertising campaigns with stable profitability at high budget volumes
… Platforms: Meta Ads (Facebook, Instagram)
Task:
• Find the most converting audiences for products of different categories
• Reduce the cost of purchase while scaling
• Maintain ROI above 2.0 on an average monthly budget of over $5000
• Build a campaign structure with result tracking
Strategy:
1. Hypothesis testing - more than 20 different combinations (product × audience × creative)
2. Audience segmentation:
• separate campaigns for popular products (kitchen gadgets, organizers, lamps);
• division by funnel stages: cold, warm, remarketing.
3. A/B testing of creatives: videos demonstrating products versus static photos
4. Optimization based on conversions to the website, not on traffic or reach
5. Use of Lookalike audiences based on "Purchase" events
6. Systematic analytics: combination of Meta Pixel + Google Analytics 4 + Tag Manager.
Results:
• Total spend: $16,009.88
• Reach: 1.65 million users
• Impressions: 6.28 million
• Average cost per purchase: $3.37
• Return on Advertising Spend (ROAS): 2.02
• Average return on investment: +102%
• Best campaign: $2.19 per purchase with ROI 2.06