Viktoriya Taranenko
Offer Viktoriya work on your next project.
Private message
Offer work
Pavlograd,
Ukraine
8 months 22 days back
available for hire
on the service 8 months 22 days
Rating
Successful projects
Average rating
Skills and abilities
Photo, Audio & Video
Promotion
Portfolio
-
245 USD Landing page for a beginner photographer
Web Design
The landing page is intended for a photographer who works in the genres of fashion, lifestyle, and themed shoots. Its goal is to attract clients for individual and group photo sessions.
Task
Create a landing portfolio that will not just be a showcase, but a tool for attracting clients: simplifying the choice, building trust, and encouraging bookings.
…
Research
Goal
Develop a solution that will highlight the photographer's professionalism and allow converting website visitors into clients.
Tasks
- Understand the target audience and their motivation
- Identify competitors and their strategies
- Identify the pain points and expectations of clients regarding photo sessions and photographers' websites
Research methods
- Analysis of competitors' websites (beginner and mid-level photographers in Russia)
- Comparison of pricing models and communication methods
- Creating a client persona
Research results
The photographer wants
- To receive requests for photo sessions through the website
- To increase recognition and trust in themselves
- To showcase their portfolio in a convenient and stylish form
Clients want
- To see the photographer's style and understand if it suits them
- To receive transparent conditions: rates, process, timelines
- To quickly and easily contact for booking
Requirements and User story
User story
- As a potential client, I want to see the photographer's portfolio and the cost of services to make a decision about the shoot.
- As a photographer, I want to have a tool that converts website visitors into requests.
Functional requirements
- Gallery with photos by categories (fashion, lifestyle, themed shoots)
- "About Me" section to build trust
- Pricing section (3 service packages)
- Benefits and results for the client
- Contacts and request form
- FAQ to address objections
- Partner section, which is a very underrated but strategically important part. I will explain why it is needed and how it can be used:
1. modeling agencies
2. beauty salons and makeup artists
3. clothing and accessory brands
4. event organizers (weddings, parties, corporate events)
5. magazines, bloggers, influencers
Such collaboration is beneficial for both parties.
Final design
Navigation: Home, About Me, Benefits, What You Will Get, Services, Prices, Contacts, FAQ, Partners
Rates: "Easy Shot," "Story in a Frame," "Full Look"
Emphasis: minimalism, fashion gloss, mobile device adaptability
Visual: cases will temporarily be assembled from stock photos, later replaced with real shoots
Conclusion
The photographer has a tool for presenting their style and attracting clients. The process of communication and booking shoots has been simplified. A foundation for promotion has been established (advertising, SEO, partnerships).
For clients
Transparent rates and conditions. Understanding what they will receive as a result. Simple and quick communication through the website.
Case:
[Landing for a photographer](https://www.behance.net/gallery/232769495/lending-dlja-fotografa)