Viktoriia Lepka

Targetologist - I am a marketing specialist who helps companies show their ads to the people who are most interested in their products or services. I define target audiences. I create advertising campaigns.

 Cost savings: Advertising is shown only to those who may be interested, so money is spent more efficiently.

 Increase sales: The more precisely the audience is selected, the more likely people will buy the product or service.

 I am improving the brand image. Relevant advertising helps to create a positive impression about the company.