Vladyslav Kozachenko
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Lvov,
Ukraine
6 months 11 days back
available for hire
on the service 7 months 2 days
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Portfolio
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250 USD targeted advertising niche marshmallow
Social Media Advertising
Case: Handmade Pastila
Targeting Goal: Reduce customer acquisition cost (CPA) and quickly scale sales of pastila as a healthy alternative to sweets.
1. Initial Situation and Tasks
The client had a quality product – pastila, but faced difficulties in regularly attracting new customers at an adequate price. It was necessary to test hypotheses, find a "cold" audience, and identify the most effective creatives for launching the main campaign.
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Main Task: Generate a flow of applications/sales with a cost not exceeding $3 per lead/purchase.
2. Strategy and Testing
We focused on testing 6 different ad groups (as seen in the screenshot) to identify the hottest audience.
Key takeaway from the test: The broad audience with interests performed most effectively (Cost per result: $0.92), as well as the group targeted at women on Instagram, which generated a large number of inquiries (38 results for $74).
3. Creatives and Offer
We used conversational videos, Black Friday box creatives, tested different offers, and various texts.
4. Results and Conclusions
Thanks to detailed hypothesis testing, we quickly identified the audience that provided the lowest cost per target action ($0.92). The campaign successfully passed the testing phase.
Main conclusion: Even with a small budget, proper segmentation and focus on specific audiences and interests yield high CTR and low customer acquisition cost. The project is ready for scaling!
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268 USD targeted advertising in the clothing niche
Social Media Advertising
Duration of work: 3 months
What has been done:
Conducted an audit of the target audience and competitors in the clothing niche.
… Developed an advertising strategy focused on generating leads through messages on Facebook and Instagram.
Created creatives for different categories of clothing: outerwear, dresses.
Launched ads, tested several audiences based on interests and behavior.
Optimized campaigns based on the results of the first days of work.
During the three months, the campaign showed stable engagement and high conversion into messages. Effective audiences for scaling and reducing the cost per lead were identified for future campaigns.
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312 USD Targeted advertising in the furniture niche
Social Media Advertising
What has been done:
Conducted an audit of the target audience and competitors in the furniture niche.
… Prepared an advertising strategy focused on leads through the website.
Developed creatives for different groups of furniture (case goods, kitchens, wardrobes).
Launched traffic and lead forms, as well as messaging, tested several audiences.
Conducted optimization based on several days of work.
Results:
Reach: 88,000 potential customers.
Website visits: received a steady flow of traffic from relevant audiences.
Landing page conversion: over 20% of users who visited the furniture page and reviewed the offer.
Leads obtained: confirmed lead at the testing stage.
Total test budget: $380
Conclusion:
The test advertising campaign showed stable engagement and high page conversion. Based on the initial results, effective audience segments were identified and a strategy was prepared for scaling and reducing lead costs during further management.
Activity
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Need a targeting specialist (Meta Ads) with experience in e-commerce + Shopify (US market)
223 USD
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