Yaroslav Hreptak
Rating
Language proficiency level
Skills and abilities
Portfolio
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Advertisement for recruiting children for ballet dance at L.Stage studio
Social Media AdvertisingClient request: help gather 2-3 groups of children for ballet. Prior to this, new clients only came through "word of mouth" recommendations.
What was done:
- created a new advertising account, as the old one had a large debt after the account was hacked (the client's account was previously stolen to run ads for another business)
… - provided recommendations on managing social media to increase trust among potential clients
- gathered a similar audience based on those who interacted with the studio's social media
- set up advertising to target audiences based on interests and similar audiences gathered from the studio's social media
- set up automatic forwarding of applications to the client's Telegram so she could quickly process them
Result: 2 groups for ballet classes were gathered within 1 month
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Advertisement for the sale of real estate in Turkey Estate Invest
Social Media AdvertisingClient's request: to increase the effectiveness of advertising that was previously set up by their in-house marketer.
What was done:
… - analyzed previous advertising results set up before me
- gathered a similar audience based on those who submitted a request on the official website
- collected an audience that visited the site but did not submit a request for a retargeting campaign
- wrote a brief for the designer to create advertising creatives
- created a quiz site with an estimate of the approximate value of real estate and a lead magnet (for registration, provided a catalog of apartments and houses in Turkey)
- set up advertising for different audiences with different advertising creatives on the official site and on the quiz site created before this
Challenges faced during the work: high competition, expensive leads at the beginning of the work. Thanks to the quiz site, it was possible to increase conversion and reduce the average lead cost.
Result:
In the first month, 3 contracts for sale were signed and negotiations were ongoing with 2 more people ready to cooperate, who eventually became clients in the following month.
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Advertisement for a design course for teenagers by Dmytro Zaharov
Social Media AdvertisingClient's request: to collect applications in Ukraine for registration for a web design course for teenagers, as well as to increase subscribers on Instagram.
What was done:
… - analyzed previous advertising results set up by previous marketers
- gathered a similar audience based on those who interacted with the client's professional Instagram page
- wrote a technical task for shooting an advertising video
- wrote text offers for advertising creatives
- set up advertising for different audiences and with different advertising creatives
- set up a chatbot on Instagram with a lead magnet that could be obtained by subscribing to the profile.
Challenges faced during the work: initially targeted parents of teenagers, as they often make purchasing decisions. However, this strategy did not work. After that, the decision was made to target teenagers directly, presenting the value of the course, which actually yielded positive results.
Result: in the first month of cooperation, 2 streams of 10 applicants each were collected for the educational course.
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Advertisement of a children's camp in Vienna for Austrian Study Center
Social Media AdvertisingClient's request: to gather the maximum number of registrations for a children's camp in Austria in Ukraine.
What was done:
… - analyzed previous advertising campaigns by other marketers
- gathered a similar audience based on those who interacted with the brand's social media
- gathered a similar audience based on those who watched the company's videos on social media
- developed static advertising banners with different text offers together with a designer
- set up advertising based on the interests of parents of teenagers
- set up advertising for similar audiences as described above
Challenges faced during the work: a significant percentage of non-targeted traffic was received from a large number of applications. To improve the quality, several questions were added to the application form, based on the answers to which we understood which applications were the most targeted and prioritized them.
Budget for 1 month: $250
Results: 180 registrations were obtained, from which a group of 25 children was gathered within 1 month.
Activity
| Latest proposals 2 | Budget | Added | Deadlines | Proposal | |
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Setting up one short auto-reply in ManyChat for Instagram
20 USD
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Promotion of Facebook and Instagram
335 USD
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