Tetiana Yevdokhovych
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Khmelnitskyi,
Ukraine
10 months 1 day back
available for hire
age 22 years
on the service 2 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: intermediate
Skills and abilities
Promotion
Portfolio
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Case online school of nutrition
Social Media Advertising
Task:
Attract more than 1400 registrations from Europe to an online school of nutrition within a month, directing them to targeted registrations for a 2-day intensive at a price not exceeding 200 hryvnias.
Strategy:
…
1. Audience analysis: Researching the target audience from Ukrainian-speaking Europe, their interests and needs in nutrition education.
2. Development of advertising materials: Creating attractive advertising announcements and content that draw attention to the benefits of the intensive and persuade the audience to register.
3. Targeting and advertising campaigns: Using various online advertising channels to reach the target audience, including social networks and contextual advertising, focusing on Ukrainian-speaking residents of Europe.
4. Analysis and optimization: Continuous monitoring of the effectiveness of advertising campaigns, data analysis, and strategy optimization to achieve the best results.
Results:
In 12 days of work, the following traffic was obtained:
- Reach: 134497 individuals
- Registrations: 1306
- Link clicks: 2640
- Average registration cost: $0.41
The ad set was expensive, but it was not critical in our situation.
We continue working on the project, the results are intermediate.
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Makeup artist case
Social Media Advertising
The goal of the advertising campaign:
1. Focus on selling wedding makeup.
2. Attract new subscribers who could become future clients.
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Initial conditions:
The client has an account on Instagram but has not received orders through this platform before.
All orders mainly come randomly.
The cost of wedding makeup with travel to the city is 250 euros, the cost of a trial makeup or makeup for an event/photo shoot is 100 euros.
Work done before launching the advertising:
Provided recommendations on preparing the account for the advertising launch, such as relevant applications and posts.
Defined the promotion strategy.
Conducted an analysis of competitors regarding offers and service costs in the city.
Created layouts.
Developed proposals and USPs.
Work strategy:
Initially, it was decided to test the advertising on brides by offering wedding makeup with travel to them. The advertising was launched to Russian-speaking, English-speaking, and Italian-speaking audiences.
Then, trial wedding makeup was tested and promoted.
Next, the finished makeup was tested for a photo shoot or event.
Within 2 weeks, 5 campaigns were tested, 12 ad groups were used (targeting audiences by interests, broad), about 40 layouts were tested in different languages, in story and feed formats.
Results:
Total spent on advertising: 2826 dollars.
Number of direct inquiries: 419.
Average inquiry price: 6.75 euros.
Reach: 207879.
Closed 104 clients, 63 for regular makeup and 41 for wedding makeup.
Received income of 16550 dollars.
Expenses for rent, materials, and services of a targetologist: 4900.
Therefore, in this project, I tried to promote the work of a makeup artist on Instagram, focusing on selling wedding makeup and attracting new clients. Before launching the advertising, I conducted an analysis, developed a strategy, and prepared the necessary materials for the client.
I advertised services among brides, testing different audiences and types of makeup objects. Currently, we have received a certain number of direct inquiries, indicating the success of the campaign, although its profitability cannot be accurately assessed yet. I am still working on this project.
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Targeted advertising
Social Media AdvertisingDescription: Creating and launching a Facebook advertising campaign to promote a product/service. Determining target audience, preparing advertising content and setting targeting parameters.
Results: Evaluation of the efficiency of the company, analysis of the audience interaction metric with advertising (CTR, conversion, etc.), recommendations on further steps for optimization.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Facebook ad setup
135 USD
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Targeting setup for posts on Instagram and Facebook - beauty salon
94 USD
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Target advertising
291 USD
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TARGETOLOG
226 USD
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Set up Facebook advertising
226 USD
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Setting up Instagram targeting
226 USD
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Targetologist
23 USD
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Launching and setting up Meta Ads product advertising
226 USD
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Launching prepared advertising on Instagram
181 USD
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Targeting specialist for the Polish market - fashion brand
23 USD
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