Yevhenii Tosov
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North York,
Canada
1 month 1 day back
available for hire
age 32 years
on the service 2 months 21 days
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Setting up click tracking for the CTA button in GA4 and GTM
Contextual Advertising
My role: GA4 and Google Tag Manager specialist.
Project description:
Set up custom event tracking in Google Analytics 4 for the "Learn More" button using Google Tag Manager.
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What was implemented:
configured a trigger in GTM based on the Click Text condition
created a GA4 event to track clicks on the CTA button
passed a custom parameter button_text
set up a custom dimension in GA4 to store the text of the clicked button
verified the accuracy of data transmission through DebugView and Realtime reports
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Implementation of lead tracking through GTM and GA4
Contextual Advertising
Set up full event tracking in Google Analytics 4 through Google Tag Manager for the landing page.
What was implemented:
configured the basic GA4 tag
… implemented tracking of the generate_lead event through the visibility trigger of the Thank You block after form submission
additionally configured tracking of clicks on CTA buttons
configured tracking of external links
configured tracking of scroll depth
Also checked the correctness of all events firing in GTM Preview and Google Analytics 4 to ensure accurate data collection for further analysis and advertising optimization.
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Setting up GA4 and GTM for landing page
Contextual Advertising
Performed complete setup of event tracking in Google Analytics 4 through Google Tag Manager for the landing page.
The following events were set up:
… tracking page views
tracking scroll depth
tracking clicks on external links
tracking clicks on CTA buttons
tracking leads through the appearance of the Thank You section
All events were verified in GA4 DebugView to ensure correct data collection and reliable tracking of user behavior.