Olena Zhegus
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Kharkiv,
Ukraine
1 month 20 days back
a little busy
on the service 7 months 5 days
Rating
Successful projects
Average rating
Language proficiency level
Русский: fluent
Українська: advanced
Skills and abilities
Services
Outsourcing & consulting
Portfolio
- All works 5
- Marketing Research 2
- Social Media Marketing (SMM) 1
- Consulting 1
- Public Relations (PR) 1
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700 USD Case: The entry of the children's and teenagers' clothing brand Chiboni into wholesale
Marketing Research
Niche: children's and teenage clothing / Ukrainian production
Collaboration format: strategic consulting + development of B2B sales + seasonal marketing strategy
Task:
… Help the Chiboni brand enter the wholesale market from scratch, establish recognizable positioning, and create an original communication campaign for Black Friday without typical "discount" messages.
Actions:
Conducted an audit of the brand, product range, and competitive environment.
Developed a B2B sales model: wholesale price lists, collaboration packages, database of potential partners.
Created a visual presentation of collections for stores and buyers.
Initiated first negotiations with distributors and established the sales process.
Developed a seasonal marketing strategy "Thanksgiving Friday" — an alternative to Black Friday:
the concept is built not on discounts, but on gratitude to customers and partners;
developed visual and textual messages focused on care, the value of things, and humanity;
prepared content for social media and newsletters.
Result:
Launched the wholesale direction of the Chiboni brand from scratch, acquired the first wholesale clients.
During the "Thanksgiving Friday" campaign, increased brand recognition and engagement on Instagram without direct price dumping.
Formulated a clear marketing strategy that the brand uses for further development in Ukraine and beyond.
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1000 USD Case: Rebranding and preparation for the exhibition of the brand Magic Textiles
Marketing Research
Niche: textile / corporate clothing / merchandise / upcycling
Collaboration format: strategic marketing + PR + event communication
Task:
… Prepare the brand "Magic of Textiles" for participation in the exhibition, create recognizable communication, establish collaborations, and enhance the image as a socially responsible production.
Actions:
Conducted brand audit and rebranding positioning: identified key values, tone of voice, messages.
Prepared a complete marketing presentation for the exhibition (visuals, texts, brand stand, promotional materials).
Implemented a joint brand presentation from the stage during the exhibition event — with a public presentation of the updated concept.
Launched a PR campaign and a series of publications on social media to strengthen the brand before the event.
Organized a collaboration in Kharkiv — a partner presentation and product showcase in the format of an offline meeting.
Developed a new communication line: social responsibility + upcycling (creative kits from leftover fabric).
Result:
Prepared the brand for the exhibition at a professional level in a short time.
"Magic of Textiles" gained recognition among partners and new orders after the event.
Created a foundation for further scaling — participation in collaborations and regional presentations.
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929 USD Case: Launch of the retail direction of the embroidered clothing brand Lesia
Social Media Marketing (SMM)
Niche: fashion / ethnic clothing / embroidered products
Collaboration format: strategic marketing + turnkey retail launch with an SMM team
Task:
… Develop a strategy for the brand of embroidered clothing to enter the retail market and prepare a full online sales launch within 2 months.
Actions:
Conducted a complete marketing diagnosis of the brand and product range.
Developed positioning and tone of voice: "Ukrainian embroidery in a modern style."
Formed an SKU matrix for retail sales (t-shirts, tunics, hoodies, accessories).
Created a visual concept for the brand: photos, color palette, identity.
Launched an Instagram shop and website with Meta catalog integration.
Prepared a content plan with seasonal collections and storytelling about the symbolism of embroidery.
Launched targeted advertising in the Ukrainian market (A/B testing of audiences, retargeting).
Result:
The retail direction was launched within 2 months.
A complete system of online sales and content marketing was created.
Received the first orders from Instagram in the first weeks after the launch.
The brand transitioned from a b2b manufacturing format to the b2c fashion retail segment.
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500 USD Case: Mentoring program for a network of laser hair removal salons
Consulting
Niche: beauty / cosmetology / laser hair removal
Collaboration format: training + strategic support
Tasks:
… Form a comprehensive marketing system for the laser hair removal salon, increase the effectiveness of promotion, and create a working team structure.
Actions:
Completion of the mentoring program of the Academy of Marketing Thinking (6 weeks).
Format: 30% theory / 70% implementation.
Tasks distributed among team members, responsible individuals identified.
KPIs and a results control system established.
Brand strategy and mission updated.
Offline promotion added to the overall marketing system.
Target audience archetypes defined.
Content funnels for Instagram developed.
Result:
The salon began systematic promotion of the brand and services.
The number of new clients increased.
Team
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300 USD Case: Promotion of the cosmetic brand Flamel through a PR campaign
Public Relations (PR)
Niche: professional care cosmetics
Promotion format: PR + evidence-based marketing
Task:
… Increase trust in the Flamel brand in the professional cosmetics segment and form a reasoned perception of product quality among the target audience — cosmetologists and consumers choosing home care.
Actions:
Product testing conducted (5 units) before the start of the PR campaign.
Skin diagnostics used with an artificial intelligence device to confirm the effectiveness of the cosmetics with actual data.
A communication concept "Evidence-Based Marketing" developed — an approach where quality is confirmed by numbers, not just brand positioning.
Collaboration proposed between Flamel and a beauty salon that has a diagnostic device:
involvement of 10 women,
initial skin condition diagnosis,
personalized care selection,
repeat measurements after 2 months.
Result:
100% indicators of skin hydration and collagen saturation achieved after regular use of Flamel.
A PR concept with an evidence base formed, which increases the level of trust in the brand.
Foundation prepared for a series of publications in the "evidence-based marketing" format and further collaboration with beauty clinics.
Activity
| Latest proposals 2 | Budget | Added | Deadlines | Proposal | |
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Development of a strategy for the women's clothing store page on Instagram
607 USD
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Lead generation | Sales | LinkedIn Outreach | AI | Automation
451 USD
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