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  1. Freelancers

Alina Demenko

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But on Freelancehunt, there are also 2402 freelancers in category Social Media Marketing (SMM), who will professionally and timely complete a project of any complexity.

Ukraine Kharkiv, Ukraine
1 year back
Available for hire available for hire
on the service 1 year
Freelancer Alina D. — Ukraine, Kharkiv. Core skill — Social Media Marketing (SMM), Social Media Advertising

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Rating
156

Skills and abilities

Design & art

Promotion

Portfolio


  • Promotion of the online NLP school's car webinar advertisement on YouTube

    Social Media Advertising
    Promotion of the online NLP school's car webinar advertisement on YouTube — example of freelancer's portfolio work in category Social Media Advertising
    About the Client
    A client representing an online NLP school approached me. The client has signed an NDA agreement, so we will omit their name.

    Lately, the field of neurolinguistic programming (NLP) has been gaining momentum, as it serves as a universal guide for effectively utilizing one's own resources in achieving goals. The client conducts webinars on this topic and wanted to test a new traffic source on YouTube.
    …
    Task
    Client: Online NLP School

    Goal:

    1. 1000+ registrations for webinars per month

    2. Registration price up to $2

    GEO: CIS

    Traffic Source: YouTube Trueview For Action


    Stages of Work on the Online NLP School Project
    The most important aspect of YouTube traffic is the advertising video. Therefore, we started our work by studying the target audience and writing a script for the video. The scripts were based on understanding the target audience's pain points and the client's unique offering, which allows convincing about the product's benefits in minimal time.


    It is worth noting the client's promptness, who was able to provide 3 video creatives for lead generation and one for remarketing within 2 days. After that, we proceeded with setting up advertising campaigns, while also configuring analytics and integration with GetCourse to collect sales data.


    Results of Promoting the Online NLP School's Webinar
    Duration: 1 month

    Budget: $1994

    Registrations: 1439

    Registration price: $1.39

    Orders: 115

    Paid orders: 62

    Revenue generated: 276,424 UAH
    Conclusions
    The client was satisfied with the results obtained. With properly configured analytics, it is possible to move away from KPI based on registration price, thereby increasing the budget on audiences that convert best.


    Additionally, in the first 14 days, we tested different audience combinations. As a result of the test, we found an audience:

    that registered at the lowest cost possible;
    that converts best.
    In the course of further scaling, we increased the budget and worked with the audience that converts best.

  • Finance and investment. Promotion on YouTube

    Social Media Advertising
    Finance and investment. Promotion on YouTube — example of freelancer's portfolio work in category Social Media Advertising
    Task
    Client: Online financial literacy school
    Product: Online marathon
    Goal: to get 500+ registrations for $3
    … GEO: Ukraine
    TA: Everyone interested in earning money online, remote professions, wants to change jobs
    Traffic source: YouTube
    Ad format: Trueview for action

    Results of promoting the online marathon
    Working on this advertising campaign, 27 different targeting options were tested.
    They can be divided into categories:
    Audience of interested buyers.
    Special interest audiences.
    Special intent audiences.
    Remarketing.
    Keywords.
    The advertising campaign lasted 5 days:
    Budget used: 42,842.58 UAH
    Registrations: 754
    Registration price: 59.47 UAH
    Three most effective audiences:
    Special audience "How to get out of debt - channels" (i.e. viewers of channels dedicated to this topic) - 229 registrations.
    Google automatic targeting (which works well, accumulating data from statistics) - 175 registrations.
    Special audience "Books about money" - 155 registrations.

  • Lead generation from YouTube for the online marathon of the facebuilding school

    Social Media Advertising
    Lead generation from YouTube for the online marathon of the facebuilding school — example of freelancer's portfolio work in category Social Media Advertising
    Task
    Client: School of Facebuilding
    Niche: beauty industry
    Product: course priced at $70 / $150 / $250
    … Goal:
    800 registrations for a five-day marathon
    Registration price up to $1.
    GEO: Ukraine
    TA: people interested in beauty, rejuvenation.
    Traffic source: YouTube
    Ad format: Trueview for action

    The advertising campaign lasted for three weeks. Spent around $855 and received:
    54,040 ad views;
    952 registrations;
    Registration cost - $0.89.
    Course purchases: 74
    Course price: $70, $150, $250

    The best results were shown by the audiences:
    1. By interests: beauty industry experts (646 conversions at $0.71).
    2. Special audience: YouTube channels about beauty (236 conversions at $1.03).

  • Promotion of a school for 3D clothing modeling

    Social Media Marketing (SMM)
    Promotion of a school for 3D clothing modeling — example of freelancer's portfolio work in category Social Media Marketing (SMM)
    Details
    Client - school of 3D clothing modeling
    GEO - Europe+CIS
    Goal: website traffic for course purchases
    … Advertising platform: Facebook
    Duration: 2 months
    Course cost: $670 and $1350

    Overall results
    Period: from 30.01 to 16.02, from 09.02 to 14.02
    Budget spent: $6,663.89
    Total applications in the advertising account: 2,260
    Average application cost: $2.95
    Number of clicks: 10,425
    CTR: 0.82%

  • Promotion of psychologist services using messenger marketing

    Social Media Marketing (SMM)
    Promotion of psychologist services using messenger marketing — example of freelancer's portfolio work in category Social Media Marketing (SMM)
    Work on the project:
    1. Built an ice-magnetic gap
    2. Gap
    3. Ice - magnet
    … 4. Video with warming up and useful content from a psychologist
    5. Reviews of the work
    6. Triplier
    7. Pressure on the triplier
    8. Setting up an advertising campaign
    9. Work results

    Results of promotion using messenger marketing
    Work on the project from 27.08.2020 to 29.08.2020. During this time, we received the following results:

    Budget used: 5414.47 UAH / 195.76 USD.
    Coverage: 27,074
    Hits in the bot: 492 people
    Price: 11.11 UAH / 0.40 USD
    Paid express consultations: 74 people
    Price for one payment: 73.3 UAH / 2.64 USD
    Paid monthly support: 23 people

  • Promotion of a developer using Facebook Ads

    Social Media Marketing (SMM)
    Promotion of a developer using Facebook Ads — example of freelancer's portfolio work in category Social Media Marketing (SMM)
    "Work on the project:
    1. Project preparation
    2. Launch and analysis of results
    3. Optimization
    … 4. Combined strategy
    5. Brand support
    6. Promotion results

    Review of advertising accounts
    Results of LCD "N1"
    Spent on LeadGen: $1,260.52
    Leads: 298
    Comparative Price: $4.23
    Spent on Messenger: $3,192.38
    Start of messaging: 607
    Comparative Price: $5.26

    Results of LCD "N2"
    Spent on LeadGen: $100.65
    Spent on Messenger: $2,318.73
    Start of messaging: 395
    Comparative Price: $5.87

    Results of LCD "N3"
    Spent on Messenger: $3,341.20
    Start of messaging: 558
    Comparative Price: $5.98

    Results of LCD "N4"
    Spent on Messenger: $3,326.63
    Start of messaging: 544
    Comparative Price: $6.12"

  • Promoting food delivery on Facebook Ads

    Social Media Marketing (SMM)
    Promoting food delivery on Facebook Ads — example of freelancer's portfolio work in category Social Media Marketing (SMM)
    Work on the project:
    1. Advertising for a warm audience
    2. Additional target
    3. Expansion of advertising
    … 4. Scaling the target
    5. Changing communication and brand sleeve
    6. Promotion results

    Data from the cabinet
    Initial data (for 6 months):
    Total expenses: $5047.56 or 185,548.17 UAH
    Coverage: 598,952
    Impressions: 5,946,788
    Purchases: 14,044
    Cost per purchase: $0.36 or 13.21 UAH
    Conversion value per purchase: $241,634.4 or 8,882,482 UAH
    ROAS per purchase: 4787%

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