Roman T.
Offer Roman work on your next project.
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Offer work
Ivano-Frankovsk,
Ukraine
1 hour 50 minutes back
available for hire
2 proposals made
on the service 2 years
Rating
Successful projects
Average rating
Skills and abilities
Promotion
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Contextual Advertising
from 113 USD for month
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Lead Generation & Sales
from 113 USD for month
Portfolio
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200 USD Promotion of an online sports goods store
Contextual Advertising
Case: Promotion of an Online Sports Goods Store
About the Project
… An online store for sports goods.
Collaboration has lasted over 2 years. The project was launched practically from scratch and required the establishment of a full-fledged advertising, analytics, and sales tracking system.
Client's Objectives
The main goal is to achieve a stable flow of orders through Google Ads and to build an effective customer acquisition system.
It was also necessary to:
* set up correct analytics;
* build a conversion tracking system;
* optimize advertising campaigns for maximum return on investment;
* ensure stable sales growth within the available budget.
What Was Done
Comprehensive project preparation was conducted:
* Competitor analysis
* Target audience analysis
* Product assortment analysis
* Development of a promotion strategy
All necessary Google services were set up:
* Google Ads
* Google Analytics 4
* Google Tag Manager
* Google Merchant Center
* Google Search Console
* Google Business Profile
* E-commerce setup (Enhanced Ecommerce)
* Sales and conversion tracking setup
## Launched Advertising Campaigns
* Performance Max
* Google Shopping Product Campaigns
* Search Campaigns
* Remarketing
* Banner Advertising
Results Over the Entire Period of Work
Advertising Budget:
683,000 UAH
Received:
* over 1,270 orders
Advertising Revenue:
4,660,000 UAH
Average Order Value:
367 UAH
ROAS:
6.82
Advertising Return:
682%
Project Features
One of the main constraints of the project was the advertising budget.
Demand and potential for further scaling were significantly higher, but due to budget constraints, it was not possible to fully realize the potential of the advertising campaigns.
Despite this, a stable customer acquisition system was built, and effective advertising return was maintained throughout the entire collaboration period.
Result for the Business
Due to the correct structure of advertising campaigns, set up analytics, and constant optimization, it was possible to obtain over 1,270 orders and ensure over 4.6 million UAH in sales with a ROAS of 6.82.
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300 USD Promotion of the company for solar stations and panels
Contextual Advertising
Promotion of a company selling and installing solar power plants
About the client
… The company specializes in selling and installing solar panels for private homes and businesses in Ukraine and European countries.
The collaboration has lasted over 2 years.
Client's task
At the beginning of the collaboration, the client approached with the task of building an effective system for attracting applications through Google and scaling sales in the markets of Ukraine and Europe.
It was also necessary to:
* conduct a website audit;
* improve the conversion rate of landing pages;
* set up correct tracking of all inquiries;
* build a stable lead generation system.
What was done
A comprehensive project audit was conducted:
* Website analysis and refinement to increase conversion
* Target audience analysis
* Development of an advertising strategy
All necessary Google services were set up:
* Google Ads
* Google Analytics 4
* Google Tag Manager
* Google Search Console
* Tracking of feedback forms
* Tracking of phone calls
* Setting up conversions and analytics
Advertising campaigns were launched:
* Performance Max
* Search campaigns
* YouTube advertising
* Demand Generation campaigns
* Banner advertising (Google Display Network)
* Remarketing
Results over the entire period of work
Advertising budget:
$37,000
Received:
* 604 targeted applications through forms on the website
* 914 phone calls
Total number of conversions:
1518
Average cost per conversion:
$24.37
Result for the business
Due to a comprehensive approach to advertising and analytics, a stable flow of inquiries from Google for the markets of Ukraine and Europe has been established.
The project has been successfully scaling for over two years and continues to generate new applications for the company.
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200 USD Increase in sales of the online store (store, buyer service)
Contextual Advertising
Case: Increasing Online Store Sales through Google Ads
Client's Task
… The client approached with two main requests:
* increase the number of orders;
* clean the advertising traffic from low-quality visitors and fake orders.
At the start of the collaboration, a significant portion of applications turned out to be non-targeted, complicating the analysis of advertising effectiveness and negatively impacting the return on advertising budget.
Work Period
November 9 — March 31
What Was Done
Before launching the ads, the following was conducted:
Audience analysis
Competitor analysis
Product assortment analysis
Development of a promotion strategy
Google Ads setup
Google Analytics 4 setup
Google Tag Manager setup
Google Merchant Center setup
Google Search Console setup
Google Business Profile setup
Launch and optimization of Performance Max campaigns
Traffic cleaning from low-quality sources
Optimization of advertising campaigns to increase sales
Results
During the work period, the following indicators were achieved:
Advertising budget: 428,000 UAH
Sales amount: nearly 8,000,000 UAH
Over 1,300 orders received
ROAS (Return on Advertising Spend): 18.69
Advertising return: 1869%
Result for the Business
After implementing the new advertising strategy, it was possible to:
* increase the number of orders by more than 2 times;
* significantly improve traffic quality;
* reduce the number of fake orders;
* enhance the effectiveness of the advertising budget;
* scale sales without losing profitability.
Comparison of Results
The following slides present a comparison of the "Before" and "After" indicators of the implementation of the new advertising strategy.
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113 USD Setting up Google Ads for the Cosmetics Store
Contextual Advertising
Setting up all Google services (Ads, Analytics, Merchant Center, Tag Manager, Search Console, and Google Business)
Setting up Performance Max
The project was taken on May 20, at the moment the advertising has brought the store 32 orders on the website and 5 calls, the price of one order is approximately 23 UAH.
856 UAH was spent on 37 orders (in 7 days) the advertising revenue for 7 days was 19700 UAH.
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113 USD Advertisement campaign for the stationery store
Contextual Advertising
Setting up all Google services (Ads, Analytics, Merchant Center, Tag Manager, Search Console, and Google Business).
Setting up Google Shopping, Performance Max, and search campaign.
In a month and a half, we were able to generate 34 orders and 7 calls for the stationery store, with a total order amount of 70,000 UAH.
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564 USD Google advertising, for the Wooden Goods store
Contextual Advertising
Setting up all Google services (Ads, Analytics, Merchant Center, Tag Manager, Search Console, and Google Business)
Setting up Google Shopping and Performance Max
In two and a half months, we received over 900 orders, a significant portion through the cart and some through direct calls to managers, the total turnover of the company exceeded 800 thousand.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Google Shopping for the website, assistance in fine-tuning
34 USD
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Google Merchant Center
90 USD
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GoogleAds for the online store "Generator store, and beekeeping in Ukraine"
165 USD
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Setting up advertising account and launching ads
68 USD
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I want to increase the number of orders
68 USD
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Managing Google Shopping on an existing website
90 USD
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Setting up Google advertising
90 USD
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Launch contextual advertising for agricultural tires
79 USD
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Promotion of the website of a design studio (Geo Ukraine)
113 USD
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Set up Google ads for advertising through merchant center
45 USD
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