Aleksey Sidey
Private message 
Kyiv,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
English: advanced
Русский: advanced
Skills and abilities
Services
Promotion
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Contextual Advertising
from 90 USD for month
- Lead Generation & Sales
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Link Building
from 68 USD for month
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Search Engine Optimization (SEO)
from 169 USD for month
- Search Engine Reputation Management (SERM)
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Website SEO Audit
from 79 USD for project
Portfolio
- All works 212
- Search Engine Optimization (SEO) 175
- Website Development 5
- Contextual Advertising 23
- Website SEO Audit 9
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Certification of Sidey PPC
Contextual AdvertisingGoogle Ads Certification for Running Advertising Campaigns
Completion ID: inside the certificate
Expiration Date: April 14, 2025
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PPC for the online store of amazing charming triangles (England)
Contextual Advertising
Promotion Goals: Increase sales through the site until Valentine's Day and March 8
What is made:
… 1) At the beginning of the collaboration I set the tracking of transactions on the site and the transfer of data about their amount and cost in analytics tools.Then I set up the connection between the analytics and the advertising office and exported the event of the "buy" conversion.2) After this, the most complete and relevant semantic core for each unit was collected.Installed objects and advertising extensions, geo-targeting and advertising time.And there were 4 search advertising campaigns launched with geo-priority classification.3) Constantly, 2-3 times a week, a search query analysis is carried out and new minus words are added to get the most targeted and relevant traffic to the site.4) Then registered and set the Merchant Center, created a feed of data about the goods from the site and downloaded them in it.have been moderately.Started first the usual trading, and then the commercial Performance Max advertising campaigns with classification by product categories.5) Collecting statistics with data of more than 30 transactions per calendar month, I transferred part of the campaigns to an automatic profit-based strategy, and search advertising campaigns to the target price per conversion.6) After a month of advertising campaign work, a conversion analysis was carried out with key words.After that, the keywords that did not bring conversions were disabled.And for those left, the budget is raised to get the maximum efficiency.7) Set up remarketing to regain users who have already been on the site and have not made a conversion
List of works for optimization:
1) processing search queries and system recommendations;
2) adding auditories to the Monitoring;
3) analysis of interest strategies, adjustment of the budget, interest and strategies;
4) adding minus and keywords;
5) adding adaptive search ads, new headlines and descriptions in them, images in the extension, improving the quality indicator of the ads;
6) dismantling ineffective campaigns;
7) disconnecting goods, keywords, groups of advertisements without conversions/with a high price for conversion, if necessary;
8) processing the relevance of target URLs;
9) the processing of rejected announcements.The Results:
Regular analysis and advertising campaign optimization allowed me to improve the result of the advertising launch for the Customer.Thanks to the processing of keywords and negative keywords, as well as the redistribution of the budget between profitable campaigns, we received more finished leads and also achieved a significant reduction in the value of conversion.The price is £12,195.31
Transactions - 581
and trans.The price is £27,537.05
Roosevelt – 2.26
Time - 4 months
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Company for Steel Construction (USA)
Contextual Advertising
Promotion Goals: Increase the number of potential customers and applications from the site
What is made:
1) At the beginning of the collaboration the customer’s site was similar to the landing, where the “Services” page was only one and contained information about all types of construction works that the customer performed.To improve the relevance of search ads and landings, I recommended the customer to create separate pages for each service.Add information about each type of building and add forms of feedback.2) Then I installed on the GTM site, set the user's conversion action tracking on the site and the event transfer to Google Analytics.Connecting Analytics with the Advertising Office.Exporting goals to the advertising office.3) After this collected the most complete and relevant semantic core for each unit.Set up advertising objects and extensions, set up geo-targeting and time of display of ads.And there were 4 search advertising campaigns launched with geo-priority classification.4) Constantly, 2-3 times a week, search requests are analyzed and new minus words are added to get the most targeted and relevant traffic to the site.5) After a month of advertising campaigns, a analysis of the conversion of keywords was carried out.After that, the keywords that did not bring conversions were disabled.And for those left, the budget was increased to get the maximum efficiency.6) Set up remarketing to reinteract with users who have already been on the site and have not made a conversion
…
The Results:
The price is $47,007.50
The Ladies - 739
Contractual rate - 2.94%
Cost of the Conv.of $63.61
Time - 4 months
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Internet shop shoe shop
Search Engine Optimization (SEO)
The Target:
• Comprehensive website audit
Analysis of the top competitors of the site
• Technical optimization of the site
… • Collecting all potential requests for niche
Structure expansion under the maximum core
• Conversion requests to TOP3
• Site optimization for maximum comfort
• Working with an external profile
The Strategy:
Business niche to sell shoes is highly competitive, therefore, the priority directions, after a comprehensive website audit and analysis of competitors determined technical resource optimization, conducting key phrases research and optimization of site pages under the most possible semantic core, processing the site’s legality.Correction of technical errors on the site, setting the work of the CMS for SEO allowed to get better pages download speed indicators, Web Core Vitals and improve the quality of indexing useful pages in search, for example, the number of pages with video in the Google index increased almost twice (260/510).Implementation of new functions allowed to significantly improve the user convenience of the site, which focused on improved user experience and behavioral factors.Thus, the rejection rate decreased from 65.3% to 48.7%, and the number of pages per session (the depth of review) increased from 2.78 to 3.57 pages.What is made:
The Semantic:
To determine the priority clusters of requests for search optimization, semantics research was conducted.There were certain pages that need improvement and those that need to be created.Keywords research was carried out, semantic clusters were created and pages were divided into groups based on themes and keywords.After that, the pages were verified and optimized for search engines.The existing sections of the catalogue were optimized, new categories were created, and the filter pages were optimized, which allowed to increase the number of key phrases and pages ranked in search.2) The content:
OnPage optimization assessment, its processing, related to content optimization, media content, objective descriptions and headlines.Implemented internal linking settings, also, with the attraction of information materials in the blog of the site.For the regular update of the information content has been developed and a content plan is used.The optimization of the product pages and categories and subcategories of the catalogue allowed a significant increase in search traffic for low-frequency queries, leading to improved ranking of average and high-frequency queries, which rose to TOP-20, TOP-30.In the first quarter of the current year, the organic traffic of the site increased by 67%.The expansion of the structure:
The optimization of existing pages of filters according to objective parameters, and the creation of new categories and sections according to the subjective parameters of the products allowed to significantly expand the structure of the site, i.e. get an increase in the number of ranked in the search of key queries, and that means to expand the coverage of the target audience.4) The profile is:
Analysis of the link profile of the site and competitors in the search results.They have identified the existing non-quality links and donors that have been removed from.We have formed a strategy for the growth of the external reference profile, for the implementation of which we use Outreach.In the process of selecting fields for placing external links, we consider thematic donor domains, the quality and traffic of which we carefully check.The Results:
1) the customer’s site has reached the TOP-10 issue in Ukraine on the main customer’s requests;
2) Increased traffic: from 159150 to 337650 (+112%);
3) The conversion on the site increased by 75%.
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CRM system for ecommerce and services
Search Engine Optimization (SEO)
The Target:
• Comprehensive website audit
Analysis of the top competitors of the site
• Technical optimization of the site
… • Collecting all potential requests for niche
Structure expansion under the maximum core
• Conversion requests to TOP3
• Site optimization for maximum comfort
• Working with an external profile
The Strategy:
A special feature for the promotion of the site is a highly competitive business niche, so the strategy was aimed at improving the visibility of the site with low and medium frequency search phrases in the first place.Therefore, the priorities of SEO optimization were: semantics research, clustering group requests with the next expansion of the structure, conducting comprehensive audit and competitor analysis, technical optimization, OnPage optimization.I performed technical optimization of the site, corrected errors in the site code that allowed to improve the quality and speed of page indexing, improved Web Core Vitals and page download speed.The Results:
Traffic indicators:
1) Organic traffic: Before the start of work 01/2022 - 750; 04/2023 - 8600; Difference: +1046%
2) Traffic referral: Before the start of work 01/2022 - 560; 04/2023 - 3050; Difference: +428%
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Legal Company (Florida, United States)
Search Engine Optimization (SEO)
Key Customer Requests in Top
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Accessoires for Home Bar (USA)
Search Engine Optimization (SEO)
He made the TOP-5 key requests that the customer gave.
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Manufacturing of Tuning sets on premium-class cars (Dubai)
Search Engine Optimization (SEO)
I found the top 3 key queries that the customer asked.
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High-quality and stylish glasses (Sweden)
Search Engine Optimization (SEO)
I found the top 3 key queries that the customer asked.
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Design of Engineering Systems (United Kingdom)
Search Engine Optimization (SEO)
I found the top 3 key queries that the customer asked.
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The Internet Store of Brands
Contextual Advertising
Purpose of Advertising:
1) Connecting potential customers to the site
2) receiving ice (request) at the lowest cost of ice.3) Obtaining clicks at the lowest possible price, while promoting the brand and expanding loyal customers.The main requirement was the minimum.
Budget for advertising, but with the maximum commitment.Strategy and tools:
… Since at the beginning of the work the site was new and not optimized, then launching search advertising campaigns had no sense - it would just wipe money.And the decision was made to start working exactly with goods advertising - since the goods card was made simply according to all the laws of the jurisdiction.And this gave its results - we got 1-2 ice per day for the cost of a click of 20 copies.But to expand and increase the coverage
The betting on the minimum click was to be lifted up and made up of a further RK for search and banners.What is made:
1) A single commercial company
2) After the initial turn, the ads were able to optimize it and translate it into a smart layout.3) Further, they set the behavior analyst codes on the site and included dynamic campaigns.4) For the extension of the coverage of advertising campaigns, several search and banner advertising campaigns were created.The Results:
Period of work: 4 months
The average price of the visitor: 0.33 UAH
The average price of the ice: 11.75 UAH
Number of conversions: 852
Traffic range (on month): 29894
Conversion rate: 2.85%
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Unique Brand of Children's Products
Contextual Advertising
Purpose of Advertising:
1) Connecting potential customers to the site
2) Obtaining ice (request) at the best prices.3) It is also necessary to increase, promote and promote your unique brand.4) It is also necessary to analyze CA for its cloning in social networks.5) It is also necessary to return visitors from social networks back to the site.Strategy and tools:
Given the fact that we need to get as much cheap ice as possible, the following types of advertisements have been set up:
… 1) Advertising of goods
2) Dynamic marketing
3) To support brand requests and brand popularization among the target audience were launched on a small budget - search advertising campaigns brand and on the most popular niche keys
4) Banner advertising is launched to increase the brand’s presence on the Internet.What is made:
1) Installed 2 goods ads - ordinary and smart - later 1 we disconnected because they competed with themselves and efficiency was worse.2) 2 ads of dynamic remarketing - 1 on the checked goods, 1 on the thrown basket.3) 6 search advertising campaigns are placed on a minimum budget.The Results:
Period of work: 6 months
The average price of the visitor: 1,01 UAH
The average price of the ice: 10 UAH
Traffic per month: 28700 clicks
Conversion rate: 9.47%
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The Furniture (USA)
Search Engine Optimization (SEO)
Rise to the top on priority requests
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The Furniture (USA)
Search Engine Optimization (SEO)
Rise to the top on priority requests
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Cryptocurrency exchange
Search Engine Optimization (SEO)
Rise to the top on priority requests
Reviews and compliments on completed projects 13
21 December 2023
226 USD
SEO Specialist to Improve the Website of the Agency with UI/UX Design
Well performed work. The project is implemented in time. Communicative skills and responsible approach contributed to quality cooperation. I recommend it as a great specialist with great experience and a good approach to work.
26 April 2023
289 USD
Technical audit of the site
Great work, all done in time.
28 January 2023
496 USD
SEO for website
Everything is fine, the task is done by TZ, Alexey is always in contact. I recommend !
5 January 2023
90 USD
You need a Google Ads expert to work with small coverages
Beautifully done work. The only thing for technical reasons failed in time, but all decided. I recommend it.
21 November 2022
180 USD
Their website audits + Yuzabilit
Excellently performed work. They advised and suggested that it was not understood. pleasant to work. We continue cooperation.
6 January 2022
79 USD
SEO / LSI for alpha.vn.ua
The work is done in time and very quality. Even surprisingly quality 🙂 The deadlines are met. You can hire to carry out similar projects boldly.
14 April 2021
54 USD
Подготовить анализ конкурентов
Второй раз работаю с Алексеем по SEO продвижению. Все сделано профессионально и в срок. Буду обращаться еще, рекомендую
4 February 2021
113 USD
Promotion of the car parts website
The order was made earlier than it was established. In general, the work is done perfectly, and I will submit to the programmer to work. Alexey always responds quickly and I hope for further cooperation. I recommend
11 December 2020
101 USD
It requires a good SEO guide to optimize the site.
I would like to express my gratitude to Alex for the quality work done. The project was implemented earlier. The executive conducted a technical audit of the site carex.com.ua. In the end, he gave us the TZ to eliminate problems and errors. It should be noted that Alexey is constantly in contact, also gives recommendations and responds to all questions. I recommend cooperation as a professional and responsible executive. We will continue to cooperate further.
3 June 2020
122 USD
Website optimization under Yandex and Google
The optimization has been performed in a quality and timely manner.
Site of yug-service.ru
| Response review
6 May 2020
10 USD
Провести аудит
Пару дней назад попросили Алексея оценить работу текущего сеошника по нашему сайту https://r-home.ru/. Аудит был проведен без заддержек: все достаточно быстро, необходимые доработки описаны достаточно детально, также были даны рекомендации простым языком. Нам понравилось качество исполнения, оно на высочайшем уровне! Жаль только теперь вот задумались о смене подрядчика.
2 May 2020
10 USD
Проведение разовой технической оптимизации
Алексей, спасибо большое за качественную работу! Приятно удивлён, что Вы справились так оперативно! Рекомендую Вас своим коллегам. Обязательно продолжим сотрудничество с Вами! Успехов!
27 April 2020
10 USD
Аудит сайта.
Обратились к Алексею, ориентируясь на отзывы других клиентов. Сразу заказали разовую оптимизацию https://netzasorof.ru - глубокий анализ сайта и подробное ТЗ программисту. На этом не остановились и уже через месяц обратились за SEO продвижением. Все задания выполняются в срок, радует быстрая корректная обратная связь без «лишней воды», качество работ оцениваем на 100%. Планируем продолжить дальнейшее сотрудничество! Компания Netzasoroff однозначно рекомендует Алексея Сидея, как Гуру своего дела.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Google advertising for a law firm
338 USD
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SEO optimization and promotion of the real estate agency website in Bulgaria www.properties-contact.com
600 USD
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SEO optimization and promotion of the real estate agency website in Bulgaria www.properties-contact.com
600 USD
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SEO specialist for the development of a rehabilitation center website in the US market
251 USD
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SEO promotion of the website
251 USD
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Terms
251 USD
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Need an SEO specialist for dentistry
250 USD
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Internal SEO optimization of the site on Khoroshop
125 USD
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Contextual advertising for the website https://3d-center.ua/lviv/about
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Freelance project |