Oleksandr Maksimenko
Offer Oleksandr work on your next project.
Rating
Language proficiency level
Skills and abilities
Promotion
Portfolio
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500 USD B2C Mobile App, Game, Scorpion War Robot Transform
Contextual AdvertisingCategory: Mobile Games
challenges:
Initially only SEO with 50–80 organic daily installs.
Goal:
… Get more app installs for iPhone
Result: thanks to Google Ads, more games were installed in the App Store, but it also increased revenue and the average store ranking to 2 times higher than with Google Ads.
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271 USD B2C lead generation, dental clinic
Contextual AdvertisingTask: increase the number of clients through website traffic without implementing call tracking (the company's brand is associated with the number 13 and its presence in phone numbers)
Results:
Regarding proper initial and ongoing optimization, the account quality score, the number of ad impressions, and website traffic have significantly increased, and the cost per click has decreased (compared to the management of the previous year)
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600 USD B2B/B2C SaaS, Live Proxies
Contextual Advertising1. Challenges:
highly competitive market;
new unknown brand - no paid advertising previously;
can only track paid subscriptions (through offline conversion uploads).
… 2. Goal:
Increase the number of subscriptions within the current budget.
3. Overview:
Competitor research in the USA (manually and using special tools);
Website audit, UI/UX adjustment recommendations.
4. Work done:
Creation of a semantic core: target search queries, related and other queries of interest for funnel formation;
Campaigns are divided based on market intent levels and devices;
DSAs, Pmax, video campaign for broader brand recognition;
Brand and competitor campaigns;
Budgets were adjusted according to device demand and CPC;
After the first decisive month of management, we had enough data to adjust budgets and bidding strategies according to account performance;
Always unique ad copies for each ad group with maximum character usage and dynamic inserts;
5. Results July 23 vs June 23
Subscriptions 714 vs 122
Conversions increased by 485%
SRA was $4.25 vs $12.58
Activity
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Google Ad Grant
232 USD
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Setting up and managing Google Ads for a pile driving company (across Ukraine)
271 USD
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Google Ads advertising for the Canadian market (Cleaning services)
451 USD
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Need a specialist to help obtain Google Ad Grants for a charity fund.
226 USD
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Google Ads advertising
407 USD
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Contractor for setting up search advertising on Google (American market)
271 USD
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Google Ads Specialist
300 USD
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Setting up conversions and selecting keywords
113 USD
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