Oleksii Slabukhin
Marketing that generates profit
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Kyiv,
Ukraine
9 hours 49 minutes back
available for hire
10 proposals made
on the service 8 months 23 days
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Successful projects
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Services
Portfolio
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Barbershop
About the client
The barbershop mainly relied on organic methods: signage, word of mouth, and some activity on social media. However, organic traffic did not provide a stable flow of clients, and the advertising they tried on their own yielded no results at all. The customer acquisition cost (CAC) reached $17 — with an average check of $20-25, the business was essentially not profitable from the first visit.
They were unclear about where to find a quality flow of new clients and how to make marketing truly pay off. The task was to build an acquisition system, reduce CAC to at least $10, and make each new client profitable from the very first haircut.
…
What we did
• Conducted an audit of the advertising account
• Created a simple conversion landing page on Tilda
• Launched a geo-targeted funnel: narrowed the audience by interests and intentions
• Completely redesigned the creatives and advertising logic, connected Google Analytics for tracking
• Focused on offline traffic and tight retargeting for those who interacted
Results
In 3 months, we reduced CAC from $17 to $7, allowing the barbershop to move from a loss to profit from the very first haircut. With a budget of $2,500/month, the business gained over 350 new clients and about $10,500–12,000 in additional revenue from the first visits. Considering repeat visits, the effect exceeded $30,000. Additionally, we tested applications through Direct (25–30% cheaper than from the landing page) and prepared scripts for employees, which increased conversion to appointments. As a result, a system with a predictable flow of clients and stable monthly profit emerged. Based on this, the business decided to scale and expand the network.
#SEO #contentmarketing #localSEO #SMM #targetedAdvertising #branding #corporateIdentity #UXUIDesign #webdesign #salesFunnel
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Zhilyova
About the client
Zhilyova is a Ukrainian premium lingerie brand that sells in Europe, the USA, and Asia. With a stable advertising budget of $10–15K/month and a ROAS of 4.9+, the brand had a strong customer acquisition system through advertising, but email marketing was hardly used. The database accumulated 15,000 contacts that were not generating revenue and simply got lost. The task was to "revive" the database, build systematic email chains, and turn email into a sales and retention channel.
What we did
… • Conducted an audit of the database and domain, complete technical setup (SPF, DKIM, DMARC)
• Cleared the database of inactive contacts
• Set up automation: Welcome Flow, Abandoned Cart, Customer Reactivation
• Prepared seasonal and evergreen templates, regular mailings 6–8 times a month
• Launched special promotional campaigns for Black Friday, New Year, and seasonal discounts
• Segmented the audience (RFM analysis, activity, order frequency) and created personalized offers
Results
Already after 3 months, email began to generate 30% of the brand's total revenue. Each email generated between $500 and $10,000 in revenue. The client received a full-fledged retention marketing system that works in conjunction with advertising and ensures stable growth in LTV and repeat purchases.
#digitalmarketing #targetedAdvertising #contextualAdvertising #SMM #performanceMarketing #leadGeneration #salesFunnel #CRMIntegration #mediaBuying #advertisingCreatives
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Women's Fashion Brand
About the client
A premium fashion brand for women's clothing with global delivery.
Before working with us, they had already collaborated with a freelancer, launching Meta Ads with a budget of $2,500 per month and a stable ROAS of 1.0 for 3 months.
… Despite high-quality photos and a strong product, the brand could not scale: there was no clear campaign structure, and targeting was vague without a strategy. The brand missed out on at least $20,000 during this period.
What we did
•Built a sales funnel divided into cold and warm audiences, prepared unique offers for each segment.
•Launched phased testing and scaling in markets
•Optimized each link in the funnel by countries: from creatives and landing pages to payment and delivery methods.
•Eliminated ineffective expenses and redistributed the budget to connections with the highest ROI.
Results
In just 6 months, we scaled the budget from $2,500 per month to $15,000+, maintaining stable campaign effectiveness and control over unit economics. Thanks to a complete audit, clear audience segmentation, offer testing, and optimization of each stage of the funnel, we brought the brand to a ROAS of 3.98 and an average order value of $230, while the cost per order (CPA) remained within $40. The main result was the creation of a scalable advertising system that works as an investment tool: it brings not just more orders but increases profit considering customer LTV, seasonality, and team workload.
#content-marketing #SMM #targetedAdvertising #creativesForBrand #leadGeneration #salesFunnel #branding #SEO
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Real estate in Dubai
About the client
A real estate agency in Dubai specializing in the sale of premium properties: from apartments to villas in the $300K–$5M+ segment.
The main goal was to scale lead generation through advertising, attracting relevant buyers rather than tourists or renters.
… Before starting cooperation with us, the client had a negative experience working with another agency:
They received leads at $15 each, but almost all were irrelevant, random inquiries, and fake accounts.
Managers wasted time, creating internal tension, draining the budget, and a complete lack of a sense of system and, most importantly, profit.
What was done:
• Built a pre-qualification funnel that filters out low-quality leads before reaching the manager.
• Created an adaptive landing page with questionnaires and scenarios for different types of clients (buyers, renters, tourists).
• Launched multilingual advertising campaigns (EN, FR, AR, RU) adapted to cultural specifics.
• Segmented the audience by geography, income, motivation, and LTV. Built separate connections for investments, relocation, and "self-purchase."
• Integrated CRM and analytics for transparent tracking of all stages.
• Tested 70+ creatives, optimizing campaigns for effectiveness.
Results
Within 3 months, we gradually scaled the budget from $5,000 to $15,000 per month while maintaining control over traffic quality and application economics. Thanks to clear audience segmentation, pre-qualification, and a tailored funnel with analytics, we achieved a stable cost of qualified lead (QL) within $30-45.
As a result of the work, 3 full-fledged deals were closed, each starting from $500,000 and above. The profit received by the client exceeded 10X compared to the first month. However, the key effect was not only in the financial result; we completely changed the approach to advertising as an investment tool, where not just the number of leads matters, but their value in the context of the customer lifecycle (LTV), time to close a deal, and the load on the sales team. Thanks to the smart construction of the funnel and a strong creative strategy, we created a system that not only brings in clients but also ensures predictable sales growth in the high-ticket segment.
#digitalMarketing #targetedAdvertising #contextualAdvertising #SMM #leadGeneration #SalesFunnel #CRMIntegration #mediaBuying #advertisingCreatives #contentMarketing
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Advertising of goods
609 USD
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Targetologist Meta Ads — legalization of foreigners in Poland
960 USD
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Need a Meta / Facebook Ads expert to diagnose the issue with ad impressions.
600 USD
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Looking for a marketer for B2B lead generation in video production.
581 USD
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I am looking for a specialist to manage and optimize a page on Allegro.
496 USD
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Tik Tok ADS
496 USD
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We are looking for a modern specialist in targeted advertising on Instagram / Facebook (Meta)
496 USD
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Professional Target Advertising
564 USD
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Advertising on TikTok
451 USD
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Need a marketing consultant for Meta Ads and Google Ads
1162 USD
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