Oleksii Buturlin
Private message 
Offer work 
Odessa,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: pre-intermediate
Skills and abilities
Portfolio
-
360 USD Lazerhall: Target for the network of laser cosmetology centers
Social Media Advertising
Lazerhall: Target for a network of laser cosmetology centers. 14 salons in Ukraine and Europe
Client:
… LazerHall — a network of laser cosmetology centers in Ukraine and Poland.
At the start of the collaboration, the network was actively scaling and operating in several cities simultaneously.
Task:
- Build a comprehensive marketing system for the network
- Increase the number of applications in each city
- Ensure a stable flow of clients for laser hair removal
- Raise brand awareness in the regions
- Reduce the cost of applications and make it predictable
Point A:
- Advertising was launched by other contractors
- The cost of applications reached $10
- The flow of applications was unstable
- There was no unified strategy across cities
- There were only 6 centers at the start
- Not all funnel formats were used (Direct / Quiz / traffic)
Point B:
- Created conversion videos and static creatives
- Launched lead generation, Direct, Quiz, and awareness campaigns
- Reduced the cost of applications to $1–3 in most cities
- Developed catchy offers for each city — focus on promotions and combo offers
- The network scaled and opened new centers with a ready marketing strategy
- Work was done both with the Lazerhall brand and the updated Daarise brand — website design was developed
Results by cities:
Mykolaiv
Budget: $1,290
Messages: 219 / $1.7
Leads: 60 / $3.66
Quiz: 3 / $4
Kherson
Budget: $951.41
Messages: 170 / $2.4
Leads: 83 / $3.1
Wrocław
Budget: $874.17
Messages: 99 / $2.8
Traffic: 597 / $0.26
Uzhhorod
Budget: $1,001.67
Messages: 233 / $2.3
Leads: 101 / $2.42
Quiz: 9 / $0.63
Lviv
Budget: $974.9
Messages: 125 / $3.17
Leads: 244 / $3.13
Dnipro
Budget: $677.9
Messages: 43 / $1.8
Leads: 77 / $3.59
Event registration: 37 / $0.65
Mukachevo
Budget: $1,087.12
Messages: 215 / $2.5
Leads: 85 / $2.28
Quiz: 4 / $1.28
Irshava
Budget: $522.52
Messages: 135 / $2.7
Leads: 97 / $1.2
Chișinău
Budget: $790.23
Messages: 245 / $3.2
How the result was achieved:
1. Developed a unified marketing strategy for the network, analyzed old advertising, and the competitive market.
2. Prepared selling competitive offers considering the specifics of each city and the purchasing power of the audience.
3. Launched various engagement funnels, adapted formats for cities:
- Direct messages — for small cities
- Lead form — for large cities
- Quiz — supporting format when applications declined
4. Simultaneously scaled brand awareness through reach and traffic on Instagram.
5. Actively supported the launch of new centers:
Thanks to the working strategy, the launch of each new city occurred faster and more efficiently.
More details: https://buturlin.notion.site/Lazerhall-14-4f26d3b4d5854d3dbad4a874db8db4fc
-
360 USD Beauty Code: Advertising for the largest beauty salon in Prague
Social Media Advertising
Beauty Code — the largest beauty space in Prague.
Directions: laser hair removal, hardware and classic massage, facial cleansing, training in laser hair removal.
Task:
…
Launch lead generation — set up a flow of applications for the business in the beauty and aesthetic services niche — laser hair removal, massage, cosmetology, as well as training in this field and selling hardware cosmetology equipment.
Point A:
- High lead cost (from €20)
- No clear reporting
- Outdated creatives
- Only the funnel through messages is working
- Low conversion to appointments (less than 20%)
- Advertising only targets Russian-speaking audience
- Advertising is not profitable
Point B:
- Good lead cost (€5-10)
- Introduced a hybrid reporting format. Advertising analytics + sales department
- Created conversion videos and static creatives
- Launched funnels through lead forms and quizzes
- Conversion to appointments increased (48%)
- Additionally launched advertising to the Czech audience and increased the flow of clients to the salon by 43%
- Advertising profitability from 500%
Results for January 2026
Leads: 440
New clients: 210
Lead cost: €6.1
Budget: €2,687
Revenue: €15,000+
Profitability:
ROAS = 558%
ROI = 458%
Revenue is indicated from the initial procedure. Considering that most procedures are provided in courses, the potential revenue from attracted clients is significantly higher.
How the result was achieved:
1. Developed a strategy for the advertising campaign, analyzed old advertising, and the competitive market.
2. Prepared selling competitive offers based on the analysis of the Prague market.
3. Launched advertising for the main services that consistently deliver results: laser hair removal, hardware and classic massage, cosmetology.
4. Used lead form funnels and quiz marketing
1. Developed quizzes for each service
5. Prepared and launched separate advertising campaigns for the Czech audience
6. Introduced a hybrid reporting format. Advertising analytics + sales department, which allows for better optimization of advertising campaigns according to appointment results, not just leads from the advertising cabinet.
7. Launched a training direction for comprehensive cosmetologist masters.
More details: https://buturlin.notion.site/Beauty-Code-516-2e3f9975215580519c32fffe4b269c3c
-
360 USD Optimization of advertising strategy for Browmaster
Social Media Advertising
Collaboration period from December 2023 - present (with breaks).
Reduction in lead cost – in December 2024, the cost of a lead via WhatsApp was $2.56, in January 2025 – $1.85, and in February 2025 – $0.73. This is a reduction of more than 3 times in 2 months.
… Audience filtering – after adjusting targeting, the number of non-target leads decreased from 50% in January 2025 to 30% in February 2025, which means a 40% reduction in the non-target audience.
Increase in conversion to sign-ups – in December 2024, the conversion rate was 12%, in January 2025 – 14%, and in February 2025 – 16%. This confirms that advertising optimization and automation of lead management yield results.
Updating creatives and working with quizzes – allowed attracting a more interested audience and increasing engagement with the ads.
Automation of application processing – CRM integration reduced response time to leads and helped convert them into actual sign-ups more quickly.
-
360 USD Advertising for a leading aesthetic medicine clinic in Berlin
Collaboration period from November 2024 to the present time
- Reduction of lead cost by 15.8% (from €11.46 to €9.65 in January 2025).
- ROAS 2.7: with an investment of €3,279.97 in advertising, revenue of €8,920.00 was generated.
… - Optimization of the advertising budget without reducing the number of leads.
- Increase in engagement on social media.
- Scaling advertising campaigns to attract new customers.
A competent marketing strategy allowed for a reduction in lead cost, an increase in conversion, and automation of client work.
Advertising generated 2.7 times more revenue than was invested (€3,279.97 → €8,920.00). This confirms the effectiveness of the advertising campaign and the potential for further scaling.
-
360 USD Sales of €100,000 for an international IT company
- Cost per lead on Facebook: 32.8 € → 16 €
- Cost per lead on TikTok: 58 € → 28 €
- Ad conversion to sales: 1.5% → 2.0%
- Increase in search queries: +45%
…
Key achievements
- Three sales totaling 100,000 € (the first sale already at 18,000 €)
- Reduction in lead acquisition cost by 50% on Facebook and by 52% on TikTok.
- Increase in the number of leads by 60%, resulting in company profit growth.
- Optimization of advertising expenses, allowing for increased efficiency without raising the budget.
- Attracting new partners in the B2B sector through an updated marketing strategy.
- Creation of a strong brand visual identity, improving recognition among the target audience.
-
360 USD Advertising strategy for a furniture manufacturer
1. Budget optimization – 93 leads for $545 ($5.83 per lead).
2. Effective creatives – 31 lead for €4.11 (investment €127.54).
3. Look-Alike audiences – improved lead quality.
4. Focus on Smart Mini – increase in leads by 28%.
… 5. Audience age optimization – focus on 25-44 years.
Key achievements
- Average cost per lead: $5.83
- Sales conversion increased by 32%
- Website traffic increased by 54%
- Reduction in lead cost – at least 2 times
- Increase in ad conversion to sales – by 30%
- Brand awareness growth – 5+ new designers/month
- Increase in website traffic – by 50%
- Improvement in lead quality – non-targeted inquiries decreased by 40%
-
Laser epilation applications for a large network of centers
Social Media Advertising
The average price of the application - $3
Cooperation for more than 3 years
More information about the project: https://buturlin.notion.site/Lazerhall-4f26d3b4d5854d3dbad4a874db8db4fc?pvs=4
-
Property Purchases in Thailand
Social Media Advertising
Budget - 9802.14 baht (the currency of Thailand)
The Ladies - 28
Duration of cooperation - 2.5 months (home sold)
More details in the case: https://buturlin.notion.site/11c50da4fa6b46b2970e82beeb411244?pvs=4
-
.р
Social Media Advertising
Термін співпраці: 2 роки
Рекламний бюджет: $1900
Кількість продажів (покупок навчання): 120
Вартість покупки: $15,8
…
Детальніше в кейсі: https://buturlin.notion.site/51a231abbd8d41b0bb1bae0b3b6dec99?source=copy_link
-
Products for the Horeca segment
Social Media Advertising
The budget is $245.70
The Purchases - 118
The price is $2.08
More details in the case: https://buturlin.notion.site/54106426c5e240fbb1435f4a20188433?pvs=4
-
Design of the Premium Segment Interior
Social Media Advertising
Budget - 9636,88r
Messages to DIR - 14
The cost of the letter - 688.35p
More details in the case: https://buturlin.notion.site/Rush-Design-5fbbc0d431e24995bf22c41ca390010a?pvs=4
-
3Ds Max: 3500+ webinar registrations at an average price of 24 p
Social Media Advertising
Budget - 53,973 rubles
Registration - 3552
Cooperation period 6 months.
More in the case: https://buturlin.notion.site/3Ds-Max-1d999aa3506d4904a723b9755b5ad41a?pvs=4
-
Applications for Boca Premium Furniture
Social Media Advertising
Budget - 84411 rubles
Number of customers - 126
Cooperation period 3 years
More in the case: https://buturlin.notion.site/Boca-488357436b1c41e8b480644b1aa0f874?pvs=4
-
Webinar on training for browists from Hope Warkov
Social Media Advertising
Number of registrations - 1000+
Cost of registration: 20p
More details in the case: https://buturlin.notion.site/94d3f96432c249d8b1e9ef3fed0b1e54?pvs=4
-
Laser epilation in Odessa
Social Media Advertising
Budget: $586.14
The Lives - 197
Cooperation period 3 months
More details in the case: https://buturlin.notion.site/Laserroom-29af40fba1a84e5380f134c469646869?pvs=4
Reviews and compliments on completed projects 12
-
Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
12 January
225 USD
LOTUS flower boutique
I collaborated with Alexey on a floral project - I was very satisfied. The team quickly engaged in the task, organized the advertising processes competently, and was constantly in touch. It is clear that the guys understand the specifics of the niche and know how to work for results. Thank you for your involvement, responsibility, and comfortable interaction. I gladly recommend.
|
19 December 2025
225 USD
Setting up targeted advertising on Facebook and Instagram in Europe, Czech Republic
Great company, good guys, launched everything as agreed, results are good, I recommend.
9 May 2025
512 USD
Gestión integral de campañas publicitarias para un webinar (15 días)
buen trabajador, hizo bien su trabajo
11 April 2025
380 USD
Мы ищем специалиста по рекламе в Facebook для многосегментных кампаний.
Un verdadero experto. Queremos seguir trabajando con el
22 December 2023
291 USD
Targeted Advertising
We are all working well, very good service.
21 December 2023
225 USD
Targeting for the European Facebook
Plus work - the team started the project in time, a professional approach, made a lot of creativity, was open to changing strategy.
The disadvantages - during the project, everything was not done in time, there was a lack of an active approach to solving problems.
14 November 2023
146 USD
Advertising in Meta
Excellent team, good approach and quality service, all do in essence, give feedback and fill out reports in time.
I liked it, we continue to work.
14 November 2023
227 USD
Targetologist (professional cosmetic) with experience in Europe
Very pleased with the results of work! The video is made quality, taking into account our specificities and latest trends. The target audience has been selected very well, we have received a lot of registrations from the customers we need. Each country has its own nuances, and specialists have taken into account them. Very pleased with the collaboration, we recommend!
13 November 2023
23 USD
Advertising of Facebook/Instagram
The problem was solved before our call, but Alexey told me what can be tried if such a problem arises again.
31 October 2023
248 USD
Set up targeted Facebook ads for a fitness project
I would like to express my great gratitude to Alexia, with whom we worked on freelance. His professional expertise and the ability to develop effective targeted advertising campaigns were impressive. With its help we were able to a significant increase in conversion and sales growth.
Alexey Buturlin has always been ready to listen to our needs and give recommendations to improve our strategy.
We look forward to long-term cooperation and recommend Olessia to anyone looking for a professional in the advertising industry. His work really us our business goals.
8 September 2023
158 USD
Facebook-Sphere Laser Cosmetics Advertising
Collaboration with Alexis is the case when reality exceeds expectations.
I’m not the first time I work with targetologists, it’s very hard to find a professional, but such a approach I meet for the first time.Alexey from the first day took control of the task under his control, in addition to his part of work us to improve Instagram, sales scripts (this is my pain), consulted on using crm systems and simply supported on the whole way, for which I am very grateful.♀We agreed to make advertising for a week, and we received more than 10 days.If you’re looking for a professional who will not be indifferent, then Alexis is the same person.
Thank you very much for your collaboration and I hope for a long-term continuation.
17 August 2023
23 USD
Advertising Advertising in Insta
Alexey has a deep expertise in this niche, answered all the questions, gave very listening advice, shared experience and I think he saved a lot of money on the hypothesis testing. I’m going to look for the advertising. I recommend this specialist to everyone!
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Freelance project
28 USD
|
|||||
|
Freelance project
225 USD
|
|||||
|
Freelance project
113 USD
|
|||||
|
Freelance project |
|||||
|
Freelance project
451 USD
|
|||||
|
Freelance project |
|||||
|
Freelance project
225 USD
|
|||||
|
Freelance project
824 USD
|
|||||
|
Freelance project |
|||||
|
Freelance project
962 USD
|