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  1. Freelancers

Aleksandr Ustyan

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Aleksandr hasn't been on the service for a long time.
But on Freelancehunt, there are also 1211 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Poltava, Ukraine
4 years back
A little busy a little busy
age 36 years
on the service 7 years
Client profile
Freelancer Aleksandr U. — Ukraine, Poltava. Core skill — Contextual Advertising

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Rating
113

Skills and abilities

Promotion

Portfolio


  • Google Ads for the manufacturer

    Contextual Advertising
    Google Ads for the manufacturer — example of freelancer's portfolio work in category Contextual Advertising
    Starting conditions: Google Ads advertising campaigns have been launched, before that the company had a failed experience of working with this traffic channel.
    The task is to test the traffic channel, bring it to a profitability level.
    Activities: Advertising campaigns on search, CMS and remarketing have been launched. As the statistics were accumulated, the loss sites were turned off. The list of minus words has been added. The display on mobile devices in the KMS has been disabled. KMS and remarketing are translated into a conversion optimization strategy. The rates have been adjusted to the geography and age of the visitors on the search.
    Results: The conversion rate in order payment increased by 83 % (from 0.52 to 0.95 %).

  • Double conversion for the service organization

    Contextual Advertising
    Double conversion for the service organization — example of freelancer's portfolio work in category Contextual Advertising
    Starting conditions: New advertising campaigns are launched.
    Task: Start, optimize after launch and increase the number of applications within the budget.
    Action: Macro analysis: profitable and losing advertising campaigns (by directions) are identified. Losses are disabled, the budget is redistributed to profitable. Search requests have been processed and a list of minus words has been supplemented. The budget is redistributed to conversion keywords, losing keywords are disabled. Correction in the text of the ads.
    Results: Growth of the number of appeals in 2.3 times (from 115 to 265 per month), the cost of the appeal decreased in 2 times (from 29.96 UAH to 16.00 UAH.)
    … From April to August the number of calls increased from 19 to 110 (conversion increased from 4.42% to 8.70%)
    The number of applications increased from 5 to 41 (conversion increased 1.16% to 3.24%)

  • Yandex Scalation.Direct for Manufacturers

    Contextual Advertising
    Yandex Scalation.Direct for Manufacturers — example of freelancer's portfolio work in category Contextual Advertising
    The outcome conditions: the decision was made to scale existing advertising campaigns in Yandex.Direct. The budget is 2.3 times. The increase in the budget has led to an increase in the conversion price and a decrease in the conversion rate.
    Task: Increase sales volumes, retain the conversion price within the target indicators.
    Action: A deep analysis of advertising campaigns has been carried out. Correction of the rates on the search was reviewed taking into account the accumulated statistics. Unprofitable keywords are disabled, the budget is redirected to profitable. Advertisements have been processed in RSI and retargeting. Losses are turned off. The increase in traffic enabled the transition of the RSI autostrategy into a more valuable conversion of the sales wheel.
    Results: The conversion rate in order payment increased by 50% (from 0.56 to 0.84%) The price of conversion to payment is reduced by 15 % (from 1451,01 rubles. Up to 1230,4 rubles.)

  • Starting advertising on Yandex.Direct for the manufacturer

    Contextual Advertising
    Starting advertising on Yandex.Direct for the manufacturer — example of freelancer's portfolio work in category Contextual Advertising
    Starting conditions: advertising campaigns have been launched in Yandex.Direct, before that the company had a failed experience of working with this traffic channel.
    The task is to test the traffic channel, bring it to a profitability level.
    Activities: Advertising campaigns on search, RSI and retargeting have been launched. Since the moment of accumulation of minimum statistics, various hypotheses have begun to be tested to improve efficiency. The list of minus words was supplemented by low-frequency search queries, various types of ratio adjustments were tested (order, age, geography, week days, target audience of users). RSI and retargeting are translated into the autostrategy of conversion optimization. Segments of similar users are created to conversion audiences.
    Results: The conversion rate in order payment increased by 86% (from 0.52 to 0.95%). The price of conversion to payment is reduced by 34% (from 1260,45 rubles. Up to 835.9 rubles.)

  • Growth of calls by phone by 4 times

    Contextual Advertising
    Growth of calls by phone by 4 times — example of freelancer's portfolio work in category Contextual Advertising
    The B2C service. Since the main part of the requests received through phone calls for optimization was hidden the phone number on the site (click opening function). In the course of a month we have been able to collect sufficient statistics to optimize the advertising campaign. As a result, by more accurate targeting, the number of clicks on the phone number on the site was increased from 27 to 107. The number of orders by phone increased twice by four.

  • The number of applications from the site increased by 3 times.

    Contextual Advertising
    The number of applications from the site increased by 3 times. — example of freelancer's portfolio work in category Contextual Advertising
    The B2B service. The number of applications from the site increased 3 times in 1 month. The results are achieved by optimizing existing search advertising campaigns (thinking the minus words, adjusting the bets to different targets).

  • Increase in purchases from the site from 6 to 48 per week

    Contextual Advertising
    Increase in purchases from the site from 6 to 48 per week — example of freelancer's portfolio work in category Contextual Advertising
    The B2B online store. In 5 months, the number of applications increased from 5 to 48 per week. The results were achieved through the setting of accurate retargeting, the redistribution of the budget to conversion keywords, the launch of additional focused advertising campaigns on the most conversion categories.

  • Certificate of Google Advertising

    Contextual Advertising
    Certificate of Google Advertising — example of freelancer's portfolio work in category Contextual Advertising

  • Certificate of Google Ads

    Contextual Advertising
    Certificate of Google Ads — example of freelancer's portfolio work in category Contextual Advertising
    Certification of the leading internet resource on paid traffic in the rune ppc.world.

  • Certificate of Google Advertising

    Contextual Advertising
    Certificate of Google Advertising — example of freelancer's portfolio work in category Contextual Advertising
    Since 2016 I am a certified Google Ads expert.

  • Certificate of Specialist in Yandex.Direct

    Contextual Advertising
    Certificate of Specialist in Yandex.Direct — example of freelancer's portfolio work in category Contextual Advertising

Activity

  Latest proposals 2
Контекстна реклама
45 USD
Специалист Google Ads
153 USD