Alona Sikorska
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Language proficiency level
Українська: fluent
Русский: fluent
English: advanced
Skills and abilities
Portfolio
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600 USD $130,745 revenue for the accessories store with ROAS 515%
Social Media Advertising
For a gadget accessories store targeting the New Zealand market, I implemented an effective Facebook Ads strategy focused on scaling sales and improving profitability. Through deep audience testing, creative optimization, and smart scaling, the campaign generated 879 sales at an average order value of $28. The total revenue amounted to $130,745 with an advertising budget of $25,379.
Problem:
The client aimed to scale online sales while reducing customer acquisition costs and improving campaign effectiveness in a competitive segment. It was also necessary to identify the most effective audiences and ad formats for achieving stable growth.
…
Main goal:
Achieve a ROAS of at least 5.0
Scale campaigns without losing effectiveness
Find optimal audiences and creatives for long-term results
Results:
Revenue: $130,745
ROAS: 5.15 (515%)
Sales: 879 purchases
Average cost per purchase (CPP): $28
Advertising budget: $25,379
Average order value (AOV): $150, indicating high customer value
This campaign demonstrates the effectiveness of a well-structured approach:
- Phased audience testing
- Optimization of ad creatives
- Smart budget scaling
- Monitoring key metrics at all stages of the funnel
Thanks to a comprehensive approach, it was possible not only to achieve the client's financial goals but also to establish a stable advertising model for further growth.
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400 USD $2M+ revenue for the furniture and lighting store with a ROAS of 284%
Social Media Marketing (SMM)
For a furniture and lighting store operating in the markets of the USA, Canada, and the UK, I developed and implemented an effective Facebook advertising strategy aimed at increasing sales and brand awareness. The total advertising budget amounted to $730,412, from which over $2,000,000 in revenue was generated with an average ROAS of 2.84 (284%).
Client Information:
Business Sector: Furniture, decor, home lighting
… Geography: USA, Canada, United Kingdom
Target Audience: Homeowners and renters, interior design enthusiasts aged 25–54
Task: Scale sales and increase brand awareness in competitive regions, considering the different preferences of the target audience
Main Goal:
Achieve a ROAS of at least 2.5
Generate over $2M in revenue
Attract a new audience and create a sustainable brand perception
Strategy Implementation:
1. Targeting and audience segmentation:
Used detailed interests to reach key groups: homeowners, renters, designers
Created lookalike audiences based on customer data
Conducted A/B testing of audiences to identify the most effective groups
2. Optimization of placements and creatives:
Applied multichannel campaigns on Facebook and Instagram
Created visually appealing carousels and video ads with real interior examples
Wrote compelling copy focusing on quality, design, and affordability
3. Monitoring and scaling:
Analyzed key metrics weekly and reallocated the budget to the most effective groups
Optimized bidding strategies to maintain profitability while scaling
Tested platforms and devices with the best results
4. Brand awareness campaigns:
Launched brand awareness campaigns in parallel
Used storytelling elements and customer testimonials for emotional connection with the audience
Results:
Revenue: over $2,000,000
Average ROAS: 2.84 (284%)
Average Order Value (AOV): $62.35
Advertising Budget: $730,412
Reach: three regions – USA, Canada, United Kingdom
Engagement Growth: significant increase in interaction with ads due to precise targeting and visual optimization
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167 USD ADVERTISING CAMPAIGN FOR: FLAMEGATES
Contextual Advertising
CLIENT INFORMATION:
- COMPANY: FLAMEGATES
- LOCATION: UKRAINE
… - INDUSTRY: B2C – FIREPLACE DOORS AND FIRE-RESISTANT SOLUTIONS
- TARGET AUDIENCE: HOMEOWNERS, INTERIOR DESIGNERS, AND BUSINESSES LOOKING FOR QUALITY FIREPLACE DOORS AND FIRE-RESISTANT PRODUCTS.
Campaign Strategy and Overview:
Campaign Overview
1. Search Campaigns
Objective: Attract users to the website through searches for specific products.
Targeting: Keywords related to fireplace doors, fire-resistant materials, and similar products.
Bidding Strategy:
Initially used Manual CPC for careful cost control.
In the next phase, switched to Maximize Conversions to ensure cost-effective lead acquisition.
Results:
Achieved a competitive cost per click (CPC): 4.37 UAH.
Targeting relevant queries successfully provided high-interest traffic.
2. Retargeting Campaigns
Objective: Attract users back to the site who previously viewed pages but did not complete a purchase or application.
Targeting: Website visitors who did not take the desired action.
Bidding Strategy: Maximize Conversions
Results:
Campaigns contributed to an increase in conversions among the "warm" audience.
Successfully re-engaged potential customers, increasing the likelihood of their purchases.
The advertising campaign achieved a balance between cost-effectiveness and the quality of leads acquired, allowing Flamegates to reach an interested audience.
CAMPAIGN RESULTS
DURATION: 4 MONTHS
TOTAL SPENDING: 68,900 UAH
AVERAGE COST PER CLICK (CPC): 4.37 UAH
NUMBER OF LEADS ACQUIRED: 197
COST PER LEAD (CPL): 350 UAH
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178 USD ONLINE CLOTHING STORE: HERE IS YOURS
Contextual Advertising
Client Information
Company: Here We Are (https://girls.tytsvoi.com/)
Location: Ukraine
Industry: B2C – Online clothing store
… Target Audience: Women interested in fashion, looking for stylish and affordable clothing, primarily in Ukraine.
Advertising Campaign Report: Here We Are
Total Expenses: 100,600 UAH
Average Cost Per Click (CPC): 4.40 UAH
Number of Sales: 592
Cost Per Lead (CPL): 170 UAH
Return on Investment (ROI): 4.1x
Overview of Strategy and Campaigns
A comprehensive advertising approach was applied for the "Here We Are" campaign, which included search campaigns, Performance Max, retargeting, as well as Shopping Ads to maximize sales.
Main Objectives:
Attract quality traffic to the online store.
Generate interest in specific products through Shopping Ads.
Generate high-quality leads and conversions with a favorable ROI.
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600 USD ONLINE STORE: TILLEY & GRACE
Contextual Advertising
Campaign Strategy and Overview:
For Tilley & Grace, the advertising strategy was adapted to seasonal trends and key periods of the year. Several types of campaigns were used to maximize effectiveness and ensure a high conversion rate.
Main Objectives:
- Attract qualified traffic through search campaigns.
… - Focus on Shopping Ads via Performance Max to improve cost efficiency and ROAS.
- Utilize seasonal trends to increase sales in the summer and autumn months.
Campaign Summary:
Campaign Period: May 1, 2024 – October 31, 2024
Total Spend: £7,120
Total Conversion Value: £30,000
Cost per Conversion: £13.08
ROAS: 4.21
Activity
| Latest proposals 1 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
Promotion and setup of advertising on Instagram through Facebook Meta.
445 USD
|
