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  1. Freelancers

Alyona Serdyuk

Sleeping face
Alyona hasn't been on the service for a while.
But on Freelancehunt, there are also 1213 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Zaporizhzhia, Ukraine
4 years back
Available for hire available for hire
age 34 years
on the service 6 years
Freelancer Alyona S. — Ukraine, Zaporizhzhia. Core skill — Contextual Advertising

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Rating
182

Skills and abilities

Promotion

Writing

Portfolio


  • Become the best graduate of the web analytics course

    Contextual Advertising
    Become the best graduate of the web analytics course — example of freelancer's portfolio work in category Contextual Advertising
    Jakov Osipenkov, the author of the web analytics course, recommends me as a specialist

  • Certificate of completion of the web analytics course

    Contextual Advertising
    Certificate of completion of the web analytics course — example of freelancer's portfolio work in category Contextual Advertising
    Certificate confirming successful training on the web analytics course of Jakov Osipenkov.

  • Status of Partner

    Contextual Advertising
    Status of Partner — example of freelancer's portfolio work in category Contextual Advertising
    The status of Google Partner confirms the effectiveness of my work and allows us to use cash bonuses in customer accounts.

  • Advertising Clinic of Aesthetic Surgery

    Contextual Advertising
    Advertising Clinic of Aesthetic Surgery — example of freelancer's portfolio work in category Contextual Advertising
    Advertising with limited budget. For the start, I set up advertising campaigns on Google Search.

    He did the following:
    - conducted an audit of the site, proposed ways to increase its conversion;
    … Analysis of competitors;
    - gathered the keywords, grouped them according to the meaning;
    - formed lists of minus words for account and advertising campaigns;
    - for the test was made up of 3 options of ads for each group;
    - prepared all available extensions for advertising campaigns;
    Connected to Google Analytics;
    Connecting the calltracking;
    Configurate the tracking of macro, micro-purpose and events on the site using Google Tag Manager.

  • Scope Analysis Scheme for the Electronic Store

    Contextual Advertising
    Scope Analysis Scheme for the Electronic Store — example of freelancer's portfolio work in category Contextual Advertising
    I proposed such a scheme of cross-analysis for the online store of electronics. It will allow the following:
    1) obtain full data about each stage of customer interaction with the business, consider returns of goods, cancelled orders, requests made by phone, in chat, in personal messages, comments on social networks or e-mail, offline conversions;
    2) find out what the average cost of attracting one customer;
    3) in the range of multi-channel sequences to figure out which sources and channels of traffic are most profitable and which are losing;
    … 4) to figure out the sources of applications that most often lead to sale;
    5) to distribute the budget between the advertising sources on the basis of the return of investments in them;
    6) Choose the optimal attribute model;
    7) understand how to adjust the sales wheel to ensure the greatest conversion;
    8) to find out how to optimize the work of different business departments (stock, sales, finance).

  • Set the analogue of the CRM system in Google Tables

    Contextual Advertising
    Set the analogue of the CRM system in Google Tables — example of freelancer's portfolio work in category Contextual Advertising
    Using a script using the Measurement Protocol, she implemented the transfer of order status data to Google Analytics.
    The solution allows to provide the collection of the data necessary to evaluate efficiency and further optimization.

  • by KMS. Tour around the world, premium segment

    Contextual Advertising
    by KMS. Tour around the world, premium segment — example of freelancer's portfolio work in category Contextual Advertising
    On the screenshot - a comparison of the effectiveness of campaigns in the context-media network (CMS) for the period from 1 March to 30 October 2018 and 2019 respectively. The fat lines on the chart show data for 2019 and the point lines for 2018. In 2018, the advertising campaign was conducted by another specialist.

    My task is to reduce the budget expenditure for the campaign in KMS, to optimize the cost of conversion.

    … The result:
    I cut the number of non-purpose clicks from 13 290 to 3 450;
    Reduced CTR from 0.92% to 0.32%;
    - with significantly smaller traffic, the number of conversions decreased from 16 to 14;
    - reduced the cost of the conversion from 973 to 428 UAH.

    The Decision:
    - excluded shows on non-target sites that received a lot of random clicks and did not bring conversions;
    Adjust the rates on the devices;
    Create new targetings and advertising groups;
    - has developed 3 variants of banners with different images and calls for action for each group of ads.
    He then optimized the advertising campaigns.

  • Increase the number of applications. Tour of the World, Premium Segm

    Contextual Advertising
    Increase the number of applications. Tour of the World, Premium Segm — example of freelancer's portfolio work in category Contextual Advertising
    On the screenshot - a comparison of the efficiency of search campaigns for the period from 1 March to 30 October 2018 and 2019 respectively.The fat lines on the chart show data for 2019 and the point lines for 2018.In 2018, the advertising campaign was conducted by another specialist.My task is to increase the number of applications for services by 20%.The result:
    increased target traffic from 31,000 clicks to 74,000 clicks;
    improved the clickability of the ads from 11.35% to 15.22%;
    - the number of conversions has increased - from 147 to 476 (this occurred both thanks to the optimization of advertising campaigns and the setting of a new macro target);
    … - reduced the cost of the conversion from 921 UAH to 722 UAH.The Decision:
    - has collected keywords, since many target keywords have not been used before;
    - created groups of ads by combining them similar in the meaning of the key, since before there was no logical structure in the account;
    - worked minus words at the account and campaign level to exclude the display of ads on non-purpose requests;
    - made a cross-minus to avoid crossings of words between groups of ads;
    - wrote 3 text ads for each group, with different calls to action;
    Create unique extensions for advertisements;
    - set up advertising campaigns with manual management (pre-management was automatic), at the customer's request expanded geotarging, adding 2 cities and 1 area.He then optimized the advertising campaigns.

  • Example of a report in Data Studio for a demo account_2

    Contextual Advertising
    Example of a report in Data Studio for a demo account_2 — example of freelancer's portfolio work in category Contextual Advertising
    Screenshots of the dynamic report in Google Data Studio. For example, the demo account was taken from the Google Merchandise Store. KPI dynamics for all traffic sources. Visualization of the dependency of one indicator from the other. I will report statistics on paid traffic.

  • Example of a report in Data Studio for a demo account_1

    Contextual Advertising
    Example of a report in Data Studio for a demo account_1 — example of freelancer's portfolio work in category Contextual Advertising
    Screenshots of the dynamic report in Google Data Studio. For example, the demo account was taken from the Google Merchandise Store. Data on all traffic. I will report statistics on paid traffic.

  • Examples of a list of goals and events

    Contextual Advertising
    Examples of a list of goals and events — example of freelancer's portfolio work in category Contextual Advertising
    Before I start setting the macro, micro, and events, I analyze all the points of the user’s interaction with the site. I make a table of goals and events, as on a screenshot, I determine the degree of their importance. I then send the file to the client for agreement.

  • Advertising in the Context Media Network

    Contextual Advertising
    Advertising in the Context Media Network — example of freelancer's portfolio work in category Contextual Advertising
    Certificate confirming knowledge of creating media advertising campaigns in Google Ads.

  • Certificate “Search Advertising”

    Contextual Advertising
    Certificate “Search Advertising” — example of freelancer's portfolio work in category Contextual Advertising
    Certificate confirming knowledge of creating search advertising campaigns in Google Ads.

  • Certificate of Google Analytics

    Contextual Advertising
    Certificate of Google Analytics — example of freelancer's portfolio work in category Contextual Advertising
    A certificate that confirms the knowledge of the deep aspects of Google Analytics.

  • Certificate of the School of Context Advertising T. Mikhalchenko

    Contextual Advertising
    Certificate of the School of Context Advertising T. Mikhalchenko — example of freelancer's portfolio work in category Contextual Advertising
    Certificate confirming the successful completion of the course "Foundations of Context Advertising" at Tatiana Mikhailchenko School.

Activity

  Latest proposals 7
Configuring conversions for websites
27 USD
Настройка рекламной компании гугл
78 USD
Audit of contextual advertising
25 USD
Настройка и ведение рекламной компании в Google Ads
78 USD
Аудит кабинета Google Ads
22 USD
Настройка контекстной рекламы в Google
122 USD
Специалист по рекламе, тематика: свадебный фотограф
89 USD