Olena Kuhta
Private message 
Mukachevo,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
Русский: intermediate
English: elementary
Skills and abilities
Portfolio
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Trust from the first screen: landing page design for equipment service
Web Design
This project is a redesign of a promo landing page for a household appliance repair service in Canada. The main goal is to increase visitor trust and boost the number of inquiries through the website.
What I did:
Structured the content into a clear hierarchy:
… • Offer and CTA on the first screen
• List of services with visual presentation
• Service advantages emphasizing guarantees, speed, and fair pricing
• Real photos from repairs and a brief description of the process
• Answers to frequently asked questions + inquiry form
Designed for trust:
Minimalist style, dark background, bright accents on key actions, plenty of real content instead of stock images.
Optimized for mobile:
Responsive layout, convenient CTAs, compact navigation, and easy access to the feedback form.
Result:
The page looks professional, clear, and convincing. Users quickly orient themselves, see that the service is reliable, and are eager to leave an inquiry. This approach directly impacts conversion growth.
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Main page for the online school website
Web Design
I implemented this project for an online school that offers foreign language courses and school subjects in the format of "live lessons." My task was to develop the design of the main page as part of a cohesive website system.
Goal: to create a structure that briefly and clearly presents the school, helps users quickly navigate the learning options, and motivates them to leave an application for a trial lesson.
… What I did:
Formed the page structure with a clear hierarchy:
• Welcome block with Unique Selling Proposition (USP) and Call to Action (CTA)
• Course categories in card format
• Highlighted advantages of the school
• Testimonials from real parents
• Information about discounts
• Final block with a call to action
Used a warm, friendly visual style within the overall school brand: 3D illustrations, soft color palette, large spacing, and readable typography.
Optimized content presentation — made it concise, understandable for parents, and at the same time lively and emotional.
Included repeating CTA elements (calls for a trial lesson) at key points on the page to increase conversion.
Ensured responsiveness of all elements — the page works equally well on mobile and desktop devices.
Result:
The main page functions as a navigation hub and the first impression of the brand. Thanks to a thoughtful structure and friendly visuals, it effectively guides users to leave an application and encourages exploring the school's courses.
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Design of the summer math course page for the school website
Web Design
I developed this project for an online school that specializes in educational courses for children and teenagers. My task was to create the design of the entire school website, including thematic course pages. This page is part of the site dedicated to a summer express course in mathematics.
Goal: to create a visually friendly, responsive, and understandable design that supports the overall style of the site, builds trust with parents, and creates a sense of ease, accessibility, and systematic learning.
… What I did:
Developed a visual style within the school's overall brand: used a warm, emotionally positive palette, illustrations with 3D characters, rounded shapes that create an effect of openness and trust.
Designed a responsive course page that logically fits into the website architecture:
• Header + short description and unique selling proposition (USP)
• Benefits in icon format
• Course details: format, mini-groups, schedule
• "Why now?" block — with text that emotionally reinforces the value of participation
• Expected results after the course
• Expanded program in accordion format
• Repeated blocks with CTA button “Free Lesson”
Ensured responsiveness of all elements for mobile and desktop versions. All blocks remain readable and convenient for navigation regardless of device.
Optimized content structure: the page presents a large amount of information in an easy language and in a convenient format (visual blocks, icons, table, accordions).
Unified the page design with other courses on the site so that users, switching between directions, have a consistent experience with the brand.
Result:
The site with updated course pages, including this one, was implemented as part of a major summer promotion. Thanks to clear presentation, attractive visual style, and responsive design, the page effectively worked in traffic campaigns and contributed to an increase in inquiries for trial lessons.
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Presentation of two conceptual websites
Web Design
This educational project I created as part of an educational program, where the task was to design two visually contrasting web concepts in a single presentation:
- Y28 — Nexus Residence (architectural concept of a residential complex)
… - Unveiled — NFT Collection (art project on the theme of internal conflict and self-identity)
Goal: to learn to think in design as a language for different fields — commercial architecture and emotional digital art — and to present these projects as a portfolio presentation in the style of Behance.
01. Y28 — Nexus Residence
Main idea — premium quality and vertical growth, conveyed through airiness of composition, clean UI, and the slogan “Feel Elevated Home”.
The design is based on minimalism, a large visual of the building, a white background, and black typography — to create a sense of space, calm, and a high standard of living.
This concept is developed as a landing page prototype for a developer or real estate agency.
02. Unveiled — NFT Concept
The second concept contrasts with the first: a deep dark background, red accent, multilayered typography, emotional tension.
The central image — characters with wrapped heads — a metaphor for searching for oneself beyond the visible.
The slogan “Go Beneath Soul” is styled with intentional overlaps of fonts and graphics, emphasizing depth of the idea.
Mockups are shown in use: on a laptop, full screen, in a combined composition with the first project.
Result:
This double case demonstrates my ability to work in completely different visual styles, adapt the design to the brand’s aesthetics, and create a complete presentation that can be showcased on Behance.
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Conceptual landing page
Web Design
This website I created during my studies as a concept for a trendy landing page for a streetwear brand with a focus on youth culture, movement style, and loud visual communication without words. The project combines strong typography, a contrasting color palette, advertising narrative, and elements of commercial interface.
Goal: to learn how to work with large visual blocks, create a bold visual identity, convey the brand's mood through design without long descriptions.
… What I implemented:
1. Built a dynamic landing page structure that combines large photos, accent headlines, and an emotional video-like perception.
2. The main leitmotif — "Style without words" — is supported graphically: large font text, saturated black background, bright red and blue elements, urban style.
3. Added a series of mockup product cards (glasses) with dynamic placement and hover effects.
4. Implemented the "The language of movement" block as part of the catalog — with a clean white background and a clear contrast to the main style to emphasize the shift in focus to the product.
5. Applied modern typography that echoes influences from Nike, Hypebeast, and other fashion brands with powerful visual communication.
Result:
The project helped me improve skills in composition, rhythm, typography, bold UI solutions, and commercial visualization. The work received high praise during my studies and became part of my professional portfolio as a conceptual fashion landing page.
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Landing page for an online graphic design course for teenagers
Web Design
I developed this project for an online school that is launching a graphic design course for teenagers. The key task was to create a bright, modern, and informative landing page that looks good both on desktop and mobile devices.
Goal: to create a responsive landing page that inspires trust in parents, interest in teenagers, and encourages them to leave an application for a free trial lesson.
… What I did:
1. Developed a warm, friendly visual style with illustrations close to the children's and teenagers' audience.
2. Organized content into logical blocks:
• Introduction + Unique Selling Proposition
• Course advantages
• Description of the learning format
• Information about career prospects
• Course program
• Calls to action
3. Created a responsive grid that ensures easy navigation on both smartphones and large screens.
4. Used contrasting CTA buttons, repeated in key areas of the page to increase conversion.
5. Added accordions for convenient expansion of program details and a table with topics that looks neat and structured.
Result:
The website was implemented and began actively being used in advertising campaigns. Thanks to its visual appeal, clear structure, and emotional style, the landing page effectively worked with both parents and teenagers. The number of applications for the trial lesson significantly exceeded expectations in the first week after launch.
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Creative for university admission in Slovakia
The educational center approached me with the goal of creating a promo creative to attract applicants to the Faculty of Economics in Slovakia. The campaign was timed to coincide with the application deadline and was intended to run on social media and online advertising.
Objective: to convey the key information — where, when, and why to enroll — within a few seconds, while also building trust and interest in studying abroad.
… What I did:
1. Built the composition on three visual supports:
• Photo of a modern university (background)
• Smiling female student with books (character)
• Slovakian flag — as a clear marker of the country
2. Presented the text block as a direct call to action — “Enroll in the Faculty of Economics in Slovakia!”
3. Added the application deadline in large font — “by 30.04.2025” — to create a sense of urgency.
4. Used a calm and professional design with minimalism: sans-serif font, paper-textured background, subdued colors.
Result:
The creative effectively worked both in targeted advertising and organic posts on Instagram and Telegram. Thanks to its simple structure and positive image of the student, the announcement generated interest among high school graduates and parents, increasing the number of clicks to the website with admission information.
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How to effectively visualize the pain of the target audience
Banners
A law firm specializing in bankruptcy procedures for individuals approached me with a task to create a creative that touches on the emotional pain of clients — fear of creditors and collectors — and offers a legal solution.
Task: Visually convey the feeling of pressure and anxiety, while demonstrating that an exit exists — and it is under the control of experienced lawyers.
… What I did:
1. Based on a strong trigger headline: “Fear of creditors and collectors?”, which evokes an emotional response even before reading the details.
2. Used a restrained color palette with dominance of dark blue and a background of flying banknotes — as a metaphor for “debt chaos”.
3. Under the headline — a clear solution: “Creditors will no longer call!” and “Debt write-off through bankruptcy”.
4. Added safety markers: “Legal way out of the situation” and “Free consultation” — to reduce tension and encourage contact.
5. An image of a man in a business suit completes the composition — as a personification of protection, decisiveness, and reliable support.
Result:
The creative received high feedback in targeted advertising among the audience aged 30–55, who have problems with loans. Thanks to emotional directness and a clear solution in one frame, the number of website visits and consultation requests increased significantly.
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Legal creative for social media
Banners
A legal company specializing in personal bankruptcy approached me with a task to create advertising creatives for Facebook and Instagram. The main goal is to confirm that the procedure works, dispel doubts, and build trust through social proof.
Objective: convey a confident message to potential clients — "YES, IT WORKS!", supported by the company's real achievements.
… What I did:
1. Built the creative around the main message "Yes, it works!" — briefly, powerfully, emotionally.
2. Added figures that inspire trust:
• 500 million UAH of written-off debts
• 100% won cases
• 150,000+ consultations
3. Visually highlighted these data with separate lines so they are easily read even during quick feed browsing.
4. Used a deep blue background — a color of stability and reliability — with a male portrait in a business suit as a symbol of expertise.
5. Completed the creative with a call to action "Free Consultation" — with a clear button that instantly leads to interaction.
Result:
This creative was used in the company's main lead generation funnel, where it showed a high CTR among the audience with prior website visits. The "strong message + trust through facts" format became the basis for subsequent creative series.
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Visual communication for recruitment campaign
Banners
I was asked to create an advertising poster for an international company that manufactures aluminum cans and is actively expanding its team in Ukraine. The main task is to visually and structurally present the company's vacancies, emphasizing the benefits for employees.
Task: create an informative, visually appealing, and user-friendly poster that will be used in print and online.
… What I did:
1. Built the composition based on the principle of logical hierarchy: key message — call to action — benefits — vacancies — contacts.
2. Highlighted the main message "We invite you to work!" with large font for immediate perception.
3. Visually separated the benefit blocks so that each point is easy to read (free transfer, meals, insurance, timely salary, etc.).
4. Created a vacancy block with a clear structure: position → QR code → contact information, which shortens the path from interest to action.
5. Added a transfer map (key stations) to show logistics for candidates from the suburbs.
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Bright creative for launching cookie delivery
Banners
Customer — a company launching dessert delivery and looking for a quick way to attract attention to a new product on the market. Product — a cookie with cream that looks appetizing, evokes emotions, and creates a desire to try it at first glance.
Task: create a bright and "tasty" creative for social media that immediately interests the audience and encourages them to place their first order with a discount.
… What I did:
1. Made a large, detailed dessert with a "bitten" piece as the central element — the realistic effect stimulates appetite.
2. Used a bright blue background with dynamic milk splashes to create a lively and energetic atmosphere.
3. Added a bright badge “New!” to emphasize the product launch.
4. Clearly highlighted the promo —10% on the first order — a strong motivator for action.
5. Chose font and text placement that are instantly readable and visually "jump" in social media feeds.
Result:
The creative became part of the promo campaign on Instagram and Facebook, where it showed a high level of engagement among young audiences. Brightness, appetizing appearance, and simple presentation made the visual ideal for announcing the new delivery service.
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Creative Meta Ads: financial benefit of solar energy
Banners
I was asked to create an advertising creative for a company that specializes in turnkey solar power plant installations. The task is to convey to potential clients the main benefit: investing in solar energy allows for daily savings, and part of the costs are covered by the government.
What I did:
1. I based the creative on a powerful slogan: “The Sun pays for your electricity,” which immediately emphasizes the financial benefit.
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2. I added a symbolic visual: a house with panels + money with a sprout, highlighting the idea of green investments, sustainable development, and passive income.
3. I used a restrained but rich color palette (blue, green, white), associated with reliability, nature, and energy efficiency.
4. I included trust markers: a government loan program, turnkey installation — as confidence boosters in the choice.
5. I avoided overwhelming text — all accents are placed so that users can instantly read the main message even when scrolling quickly.
Result:
The creative effectively worked in an advertising campaign targeting a “warm” audience. Its message generated interest among private homeowners considering alternative energy sources. The combination of visual imagery with a financial metaphor (dollars + plant) significantly improved engagement with the ad.
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Creative for solar power plant advertising
Banners
The client is a company that installs "turnkey" solar power plants for private households in Ukraine. The main goal of the advertising campaign is to stimulate potential clients to take action by highlighting the financial benefits of government support and accessible credit.
Task: create a creative that simultaneously functions as an informational trigger, an emotional push to act, and a visual confirmation of the offer's profitability.
… What I did:
1. Focused attention on the main question that "catches" the potential client — “Are you still thinking?”
2. Immediately after that, placed the key benefit — government compensation of part of the costs, highlighted in green as a symbol of benefit and eco-friendliness.
3. Added the phrase “Credit from 0%” in a separate block for visual emphasis on financial accessibility.
4. Visually designed the creative in a style associated with nature and modern technologies: grass, solar panels, wind turbines, white background, and fresh accents.
5. Applied a composition where the technology appears massive and confident — like a reliable solution for the home.
Result:
The creative became part of a lead generation campaign on Facebook and Google Ads, showing high recognition in the target region. Simplicity of presentation, emphasis on real benefits, and ecological context helped the company convey the key message to a broad audience.
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Facebook Ads creative: easy and precise communication of a complex service
Banners
A law firm approached me with a task to create a visual creative for Facebook and Instagram that explains a complex topic — pre-trial resolution of debt issues — in simple and understandable words for a broad audience.
Goal: to convey the main idea — the possibility to settle debt obligations without court — with an emphasis on the most painful points: high interest rates, fines, and constant pressure from microfinance organizations.
… What I did:
1. Built the design around the message “Resolving debt issues without court,” with the key emphasis on the words “without court” through color highlighting.
2. Used modern and light graphics with a light background to convey a sense of calm, simplicity, and accessibility of the solution.
3. Added a symbolic image of a gavel as a metaphor for what we help to avoid — court procedures.
4. Included a soft call to action — “Free consultation,” styled as an interactive button to increase clickability.
Result:
The creative worked well on a "cold" audience: a clear message and clean presentation helped users quickly grasp the essence of the service, positively impacting the number of inquiries. This design became part of a series of creatives for testing within the lead generation funnel.
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Creative Meta Ads for legal company advertising
Banners
The client — a legal company specializing in resolving debt problems without court — approached us with a request to create an advertising creative for Facebook and Instagram. The campaign goal — to attract leads for a new pre-trial debt settlement service, particularly for microfinance organizations (MFOs).
Task: create a visual that immediately conveys confidence, professionalism, and ease of resolving debt issues without legal pressure.
… What I did:
1. Built the creative around the key message: “We will close debts without court and stress” — short, strong, and clear.
2. Chose a portrait of a man in a business suit as a visual symbol of expertise and reliability.
3. Used a dark background with a soft gradient to emphasize the text and the specialist’s face.
4. Added a secondary subheading about interest rates and fines from MFOs to clearly outline the client’s problem.
5. Included a prominent CTA button — “Free Consultation,” reducing the barrier to contact.
Result:
The creative performed well in the first days of the campaign, generated a high level of trust from the target audience, and contributed to a significant increase in applications. A restrained but emotionally precise design effectively communicated the main value of the service — resolving a complex situation without fear and court conflicts.
Reviews and compliments on completed projects 26
4 August 2025
38 USD
Creatives for Meta Ads advertising 4 pcs + resize
Excellent result. Very high-quality and beautiful creatives!
4 August 2025
22 USD
2 creatives for training in Slovakia (Meta Ads + resize)
The work is as always at a high level!
31 July 2025
22 USD
Design of 2 creatives for Meta Ads advertising cryptocurrency
Modern and beautiful design. The work was completed on time and at a high level. Thank you for the work, and we will cooperate again.
31 July 2025
110 USD
Landing page design for Slovak school
The work was done flawlessly. Everything was liked. Sent the design for development and very soon we will be receiving leads. Thank you for the work and excellent result!
8 July 2025
28 USD
3 creatives for Meta Ads promoting language courses
Thank you for the excellent work and promptness. Everything as always at a high level!
8 July 2025
19 USD
Creatives for advertising in Reels
The task was completed quickly and at a high level. Thank you!
30 June 2025
16 USD
Design of creative Solar power plant installation
Everything is perfect and quick. Thank you very much!
22 June 2025
16 USD
Creative design for Meta Ads advertising
Excellent professional work. Thank you!
2 June 2025
90 USD
Design of Landing Page for a company in Canada
The work was done flawlessly, as always. Thank you for the promptness and quality. I recommend!
23 May 2025
135 USD
20 creatives for Meta Ads
A fairly large project, completed on time and with quality. The result is excellent. Thank you for your work!
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22 May 2025
68 USD
Website design in Figma
The task was completed at a high level. Quickly and efficiently. The design exceeded expectations. Thank you very much for the work! I recommend you as a reliable and qualified designer.
19 May 2025
68 USD
Page design for website (Figma)
Thank you for the speed and quality. The page design is simply perfect. Very satisfied with the work and communication!
18 May 2025
68 USD
Updating the main page design in Figma (+responsive)
The work is as always at a high level. Olena completed the work quickly, efficiently, and professionally. I definitely recommend. We continue cooperation.
16 May 2025
23 USD
Creative for "Online Courses" in Canva
I recommend the designer! She did everything quickly and efficiently!
13 May 2025
68 USD
Web page design with responsiveness in Figma
The work was done very qualitatively and quickly. Thank you for the cool design. Everything as we wanted. I recommend you as a reliable and professional designer!
10 May 2025
16 USD
YouTube Thumbnail 3 pcs
The work was done promptly and on time! Olena is always in touch!
27 April 2025
90 USD
Website page design for a school
I want to express my sincere gratitude for the excellent work! The page design fully meets our expectations: stylish, modern, and detailed. Olena carefully considered all wishes, promptly made revisions, and adhered to the deadlines. The collaboration was comfortable and professional. I recommend working together and will be happy to contact again in the future!
25 April 2025
16 USD
Design of advertising printed materials, creatives for social media
Alona completed the work according to the specifications and brand book requirements. She adhered to the discussed deadlines. We are satisfied with the results of the collaboration.
24 April 2025
30 USD
Creatives for advertising a law firm
Thank you for the excellent work! We have been collaborating for a long time and will continue to work together. I recommend!
11 April 2025
24 USD
Creative for advertising equipment repair in Canada
The work was done excellently, even with a tight deadline. Thank you!
3 April 2025
34 USD
Advertising creative for a university in Slovakia
The work is, as always, done at a high level! Thank you and I recommend Olena for collaboration as a reliable and qualified specialist.
19 March 2025
16 USD
Creative design for advertising
As always, everything was done on time, quickly, and very qualitatively. I am completely satisfied with the result. I plan to continue our collaboration.
14 March 2025
55 USD
Graphics for the mobile app page on Google Play
The collaboration was fruitful and pleasant. The planned result was achieved on time. Alena approached the edits and additions with understanding, and they were implemented. I can recommend her as a responsible professional in her field.
9 March 2025
16 USD
Design of images for posts in Telegram channel
The work was done quickly and very well. I recommend as a reliable and responsible designer!
6 March 2025
25 USD
Advertising creatives for a law firm
The work was done at a high level. Thank you for the speed and the quality of the design. The previous creatives have already shown an increase in CTR and the number of clicks. I really like the style of the creatives. We will continue to work together.
3 March 2025
34 USD
Design of creatives for Facebook Ads for solar power plants
I want to say a huge thank you for the professional approach and quality of the work done. I usually do not collaborate with specialists who do not have a rating on the service. But Olena approached communication and my project with passion. The task was completed very cool and fully met the specifications. I definitely recommend Olena as a reliable and professional specialist. I will definitely reach out with tasks in the future!
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Landing page design on the topic of a master class on dessert creation
180 USD
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Figma Designer Expert Needed. Semi-full-time.
2088 USD
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It is necessary to create 50 creative advertising posts for FB.
237 USD
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Design of advertising banners for Facebook/Instagram
23 USD
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2 creatives for training in Slovakia (Meta Ads + resize)
22 USD
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Creatives for Meta Ads advertising 4 pcs + resize
38 USD
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Design of 2 creatives for Meta Ads advertising cryptocurrency
22 USD
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Landing page design for Slovak school
110 USD
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Freelance project |
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Freelance project
23 USD
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