Amr Khallaf

Are you looking for a marketing partner who understands the bigger business picture? Someone who treats your marketing budget like a strategic investment, not just an expense? That's the core of my approach.

My name is Amr Khallaf, and I am a data-driven digital marketer. I bridge the critical gap between raw business data and high-performing marketing campaigns. With a strong academic foundation in Business Administration and Financial Analysis from Cairo University and practical, hands-on experience in the digital marketing landscape, I bring a unique analytical rigor to every project I undertake.

My goal is simple: to help your business achieve measurable growth by making smarter, data-backed decisions.

3. My Approach: Where Data Meets Marketing

Many marketers can create content or launch an ad. My value lies in the "why" behind every action. I combine my expertise to offer a more strategic partnership:

• Analytical First: Before we act, we analyze. I dive into your market, your competitors, and your existing data to build a strategy that is positioned for success from day one.

• ROI-Focused Execution: Every campaign, from social media to SEO, is designed and measured against its impact on your bottom line. We will track what matters—leads, conversions, and sales—not just vanity metrics.

• Clear, Actionable Reporting: You will never be in the dark. I specialize in transforming complex performance data into clear, easy-to-understand reports (often in Excel) that explain what's working, what's not, and what our next steps should be.

4. My Core Services & Expertise

I offer a range of services designed to build and optimize your entire digital presence. I am a specialist in the following areas:

📈 Paid Advertising (Social Media & PPC)

• Developing, launching, and managing strategic ad campaigns on Meta (Facebook & Instagram).

• Audience research, targeting, and creation of Custom & Lookalike Audiences.

• Ad copy creation and A/B testing for continuous performance optimization.

• Budget management and ROAS (Return on Ad Spend) analysis.

🔍 Search Engine Optimization (SEO)

• Comprehensive keyword research and competitor analysis to identify ranking opportunities.

• On-page SEO implementation: optimizing titles, meta descriptions, content structure, and images.

• Technical SEO audits to identify and fix issues holding your site back.

📊 Data Analysis & Business Intelligence

• Creating custom marketing performance dashboards in Microsoft Excel and Google Sheets.

• Analyzing sales and customer data to identify trends, top-performing products, and key customer segments.

• Cleaning, segmenting, and preparing customer data lists for marketing campaigns.

5. Education & Key Certifications

My practical skills are supported by a strong foundation in business theory and specialized training from world-class institutions.

• Bachelor of Business Administration, Minor in Finance & Investment - Cairo University (Expected 2025)

• Advanced Business Analytics Nanodegree - Johns Hopkins University

• Advanced Digital Marketing Nanodegree - Udacity

• Data Analysis Challenger Nanodegree - Udacity

• Financial Markets Certificate - Yale University