Anastasiya Sokolenko
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Kharkiv,
Ukraine
5 months 20 days back
available for hire
age 31 years
on the service 8 years
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Skills and abilities
Design & art
Photo, Audio & Video
Portfolio
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112 USD Development of SMM strategy for modern bakery
Social Media Marketing (SMM)
The strategy was designed for a completely new business, so the following stages were present:
1 .Detailed briefing with the business owner
2ndAnalysis and reporting of leading competitors
… ThreeAssistance with Neymar Business
4 .The development of the strategy itself, which included:
- Establishment of a clear UTP of the bakery
- Creating the tasks required from the Instagram profile of the bakery
- Collection and segmentation of the CA of the bakery based on the analysis of the CA of the competitors, location and bridge
- Establishment of the performance metrics of the future strategy and the profile development metrics (KPI)
Identification of problems and triggers of the CA and methods of problem solving through the analysis of the competitors' CA and through the brief
Definition of Brand Voice (TOV)
- Brand content recommendations + content plan with references and existing materials added
- Developing 50 posts and 50 themes for stores + developing a dozen of the best ideas for posts and stores
Examples of medium and long posts for further use by the copywriter
Design of the visual brand concept
Preparation of the Brand Stylboard
- Processing the brand tape with references and provided materials
Recommendations for Storis Bakery
- Development of visual layout options of highlights (actual) and their filling
- Setting recommendations on account promotion methods: working with opinion leaders (periodicity, suggestions for opinion leaders in the form of a list, budget), setting targeted advertising (budget, periodicity, view), cross-posting (with who, how)
Communication with customers and within the team
Selection of brand and local tags
- Setting the profile cap options taking into account the wishes of the customer
and 5.Monitoring of implementation of strategy, direction, recommendations
Activity
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