Andrii Karamushko
Offer Andrii work on your next project.
Private message
Offer work
available for hire
Rating
Successful projects
Average rating
Skills and abilities
Programming
Writing
Portfolio
-
Advertising bed clothes for $0.6 per application
Social Media Advertising
Work was carried out with the manufacturer of bedwear from Belarus (Minsk)
The task was to receive applications at a price of no more than $1.5
by K. The customer did not have a website, so all traffic was conducted exclusively on Instagram where the customer sold his tower via Direct.
…
The following actions were carried out during the work:
1) A comprehensive audit of the station was carried out in Instagram, as well as the creation of eternal stores on a page with important information (previously absent)
Comprehensive analysis of competitors and the distinction of strong and weak sides
3) On the basis of the data determined the CA and distinguished the segments
The following groups 6
by interests
by behavior
People who interacted with our page
Also, all groups of ads were limited by geolocation, as well as the target administrators of business pages were removed.
In the test period, we received 101 applications with a budget of $63
Thus, the price of the application was $0.61 at KPI $1.5
-
$10 with an average check of $180
Social Media Advertising
In this case I talk about the promotion of the showroom for the sale of the jacket
What was done when working with the customer:
1) Initially the client’s site was audited (Instagram page, site)
…
2) A complete analysis of the competitors was carried out (the closest competitors were chosen in the geolocation and price segment)
3) A portrait of the CA has been drawn up and its segmentation has been produced.
The following users were selected for the test period:
-l-a-l audience by the Pixel "Purches" event
- the audience interacting with our page in the last 30 days
The audience of interests
The audience of behavior
4) On the basis of the data on the CA and the data obtained during the analysis of competitors, the UTP was allocated
5) Before the advertising was important to check whether the pixel events on the client’s website were properly set, which was produced.
6) According to a specific CA, the text and creatives were composed
7) The company was launched for the test period
At the end of the test period, non-effective companies were disabled, and companies that showed good results were scaled.
Thus, with the advertising budget of 52,000 rubles (test + advertising) we received 85 sales with an average check of 10,800 rubles.
-
Attracting leads by 0.6$
Lead Generation & Sales
The following work was done:
1) A review of the page
by K. We could not optimize on sales through the Instagram profile was made a decision to create a landing and install there a pixel to obtain data
…
Analysis of competitors
Analysis of CA
by K. The account was a new acquisition we could not rely on the audience that interacted with our account before. During the analysis, it was decided to segment the CA:
For interests (2 audiences)
by behavior
- l-a-l (in the future when receiving data from the pixel)
4) Composed and agreed off
5) Creatives and text
6) Created Lending
Installed Pixel Facebook
8) Adjusting the events of the pixel
The events were adjusted according to the importance of the event:
purchase (the most important) - opening the lead-form-transition to the site
Proved test launch of RK
10) Based on the received data, priority creatives and CA were assigned for further scalability
Activity
| Latest proposals 1 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
|
SMM-Specialist for Continuous Cooperation
56 USD
|
