Yurii Kifor
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Kalush,
Ukraine
3 months 12 days back
available for hire
on the service 7 months 6 days
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Photo, Audio & Video
Portfolio
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From back pain to focus on tasks.
Copywriting
A furniture brand approached me with a problem: low conversion due to overly technical descriptions (materials, screws, mesh). I rewrote the content, shifting the focus to physical comfort and customer productivity. Result: a 25% increase in clicks on the order button.
I will prove why this chair is exactly what you need!
Client's problem: A manufacturer of premium office chairs had low conversion on their website. The product description was overloaded with technical specifications (gas lift material, foam density, wheel diameter), which did not resonate with the buyer's emotions.
… My task: Transform "metal and plastic" into a solution for comfort and productivity issues. Create text that makes an IT specialist or freelancer feel relief in their lower back even before the purchase.
What was done:
Target audience analysis: Identified the main "pain" — chronic fatigue and discomfort after 8 hours in front of a monitor.
AIDA structure: Built the text from grabbing attention ("Your body deserves a vacation while you work") to a call to action.
Transformation of features into benefits:
Instead of: "Synchron mechanism with 4 position locking."
It became: "The chair adapts to every movement, supporting your spine, even when you lean back to think."
Microcopy: Worked on button text (CTA), replacing the mundane "Buy" with "Choose your comfort."
Result (hypothetical for the case): User time on the page increased by 40%, and the number of clicks on the order button rose by 18% in the first month of testing the new text.
"Most chairs are made for sitting. SpineRelief is made for you to work 8 hours and get up refreshed.
Instead of aching lower back — adaptive 4D support that follows every movement.
Instead of swollen legs — the correct seat tilt angle that does not compress blood vessels.
Instead of neck fatigue — a dynamic headrest that adjusts to your gaze at the monitor."
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Why in 2026 "doing nothing" became a new hallmark of success.
Articles & Blog Posts
The article aims to relieve the reader from the pressure of "successful success" and propose the concept of conscious time consumption.
The backlash effect: Why in 2026 "doing nothing" became a new sign of success
For the last decade, we have lived in the captivity of "optimization." We measured sleep quality with smartwatches, counted steps, tried to be as productive as possible 24/7, and even turned relaxation into a competition: who spent their weekend more usefully. But in 2026, a break occurred. Humanity got tired of being the best version of itself.
… Welcome to the era of Over-Optimization Backlash — a mass rebellion against self-improvement.
1. The death of "successful success"
Research shows that over 60% of people feel guilty when simply looking out the window or walking without headphones. This "leisure anxiety" has become the main ailment of large cities. In response, a movement for the right to be "average" emerged: not running marathons, not learning a third language, and not turning hobbies into businesses.
2. Neuro-wellness: Back to factory settings
Instead of another time management course, people in 2026 choose Neurowellness. These are practices aimed at calming the nervous system rather than stimulating it.
Social saunas: Instead of nightclubs — gadget-free evenings in places where silence is valued.
Analog leisure: The boom in vinyl records, film cameras, and printed books is an attempt to bring tangibility back to the digital world.
3. Why is this important for business?
The market reacted instantly. The most popular brands of 2026 are those that offer a "soft experience." Instead of bright neon colors and aggressive marketing, we see earthy tones and slogans about tranquility. Companies are beginning to value not the "worker-robot," but the person who knows how to turn off their laptop on time.
4. How to start your "backlash"?
To regain control over your life, it is not necessary to go to the mountains. It is enough to establish a few rules:
An hour without a goal: Every day, set aside 60 minutes when you do nothing useful.
Sensory diet: Turn off notifications on weekends. The world will not stop, and your mind will thank you.
Permission to make mistakes: Do something imperfectly — and feel relief.
Conclusion: In a world where everything can be measured and improved, the greatest value becomes the ability to remain simply human — with all its weaknesses, laziness, and imperfections.
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"The Benefits of Coffee: Myths and Reality"
Rewriting
A deep rewriting of the informational text for a blog about a healthy lifestyle has been completed.
Goal: Increase uniqueness to 100%, remove "water" and structure the data.
Result: The text has become easy to read, with lists and highlights added.
… Original text (Source):
"Many people drink coffee every day. Some say it is harmful to the heart, but scientists have proven the opposite. Coffee contains antioxidants. If consumed in moderation, it boosts energy and improves mood. It is best not to add too much sugar, as it spoils the effect. The best time to drink coffee is in the morning, but not on an empty stomach."
My result (Rewrite):
Coffee: how to get the most benefit from your favorite drink?
A morning cup of coffee is not just a ritual, but a powerful support for the body if you follow three simple rules:
Source of antioxidants. Research confirms that moderate consumption of quality coffee reduces the risk of cardiovascular diseases.
Energy boost without harm. To make the drink work for you, avoid large amounts of sugar and fatty cream — they negate the natural effects of caffeine.
Proper timing. The optimal time for the first serving is one hour after breakfast. Coffee on an empty stomach can irritate the stomach lining.
Choose natural beans and enjoy the flavor that brings vitality and focus!
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3 USD Selling description of wireless headphones for online store (Air
Copywriting
Task: Create an emotional and informative product description for an online store card that highlights the benefits for the user and includes a call to action.
Completed work:
Developed the structure of the text: from an emotional introduction to technical advantages.
Highlighted key customer "pain points" (noise in the subway, need for autonomy).
… Added a benefits block (Bullet points) for better text perception.
Integrated a marketing trigger (gift with order).
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3 USD Creative copywriting: Concise post for social media about the product
Copywriting
Goal: Create short, structured, and engaging content (micro-learning) for a Telegram or Instagram channel.
Completed:
Used the "Problem-Solution" structure.
Text broken into bullet points for easy reading (scannability).
… Added a Call to Action at the end to increase audience engagement.
Style: friendly, expert, without "fluff."
Activity
| Latest proposals 1 | Budget | Added | Deadlines | Proposal | |
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Content manager, formation of product cards for Prom and Rozetka
99 USD
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