Anna Filippenko
Offer Anna work on your next project.
Rating
Language proficiency level
Skills and abilities
Programming
Writing
Portfolio
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445 USD Setting up Google Ads advertising for an online bicycle goods store
As part of the project for an online store specializing in the sale of bicycles and accessories, I completed the full setup and optimization of the advertising system.
What was done:
… * Set up Google Tag Manager for accurate data transmission on clicks, views, and purchases;
* Configured Google Analytics 4 with conversion tracking and e-commerce events;
* Connected and optimized Google Merchant Center for displaying product ads;
* Optimized the product feed - added descriptions, improved titles and categories;
* Launched Shopping and Performance Max campaigns;
* Conducted analysis of search queries and adjusted bids to increase efficiency.
Results:
Increase in sales by 30% in the first month;
Reduction in cost per conversion by 25%;
Increase in ad CTR to 10%.
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334 USD Setting up and managing Google Ads. Services for locks in the Czech Republic.
Contextual AdvertisingSet up and launched Google Ads campaigns for a company providing lock opening, replacement, and repair services in the Czech Republic. Conducted an analysis of the competitive niche and search queries in Czech, created effective ads and campaign structures.
Completed tasks:
setting up search campaigns in Google Ads;
… selecting high-conversion keywords;
writing ads in Czech;
setting up geo-targeting (main cities in the Czech Republic);
setting up conversions and analytics through Google Analytics;
optimizing bids and budget to reduce cost per click.
Result: increase in the number of requests from the website during the first month of work.
Activity
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Google Tag Manager + Google Ads Audit
147 USD
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