Oleksandr Derkach
Private message 
Offer work 
Odessa,
Ukraine
1 year back
available for hire
age 30 years
on the service 1 year
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: intermediate
Skills and abilities
Writing
Portfolio
-
500 USD Promotion of freight forwarding services
Lead Generation & SalesHere is a more detailed list of actions with the addition of retargeting and remarketing:
1. Analyzed the market and competitors to gather information about the main advantages of freight forwarding companies. Assessed how they position their services and what strategies they use to attract customers in order to create an effective promotion strategy.
… 2. Defined the target audience by researching the needs of businesses in international freight transportation and customs clearance. Segmented the audience into categories: medium and large businesses, trading companies, manufacturers, and importers.
3. Developed an advertising strategy that included both direct advertising to attract new customers and retargeting for those who had already interacted with the company. The strategy focused on key issues: logistics challenges, customs issues, and delivery speed.
4. Created a series of attractive creatives that reflected the company's strengths: prompt delivery, cargo safety, favorable customs clearance conditions. The creatives included clear calls to action and examples of successful cases, which increased trust in the brand.
5. Launched targeted advertising on Facebook, Instagram, and Telegram platforms. The main focus was on audience segments interested in international trade, importing goods, and finding reliable logistics partners.
6. Set up retargeting for users who had already visited the website or interacted with the ads. Implemented various stages of retargeting: for those who viewed the services page but did not leave a request, developed special offers and reminders about the possibility of receiving a discount or consultation.
7. Implemented remarketing campaigns with an emphasis on re-establishing contact with potential customers. Used data from Google Analytics, Facebook Pixel, and other tools to collect information about users who had previously interacted with the site and created personalized messages encouraging them to return.
8. Optimized advertising budgets based on the results of test campaigns, filtering the most effective audiences and settings. Continuously analyzed results through A/B testing to improve the return on advertising spend.
9. Collected and analyzed data on campaign effectiveness, including engagement rates, conversions, cost per click, and requests. This allowed identifying which ads and audience segments generated the most leads.
10. Adjusted the advertising strategy based on the data obtained: improved low-performing ads, changed targeting settings, and added new segments for coverage. Considered customer feedback to enhance services and creatives.
11. Conducted ongoing market monitoring, keeping track of changes in legislation regarding international transportation and customs regulations to timely adapt advertising messages. This helped maintain the relevance and competitiveness of campaigns.
12. Implemented regular analysis and updates of retargeting and remarketing strategies to stay connected with the audience that had already shown interest but had not yet become customers.
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