Oleksandr Angelov
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Irpen,
Ukraine
1 month 12 days back
a little busy
1 Safe completed
1 year back
1 client
age 27 years
on the service 1 year
Rating
Successful projects
Average rating
Skills and abilities
Design & art
Photo, Audio & Video
Writing
Portfolio
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4.4 million UAH in sales of swimsuits for the Safarova Swim brand
Social Media Marketing (SMM)
Client: a well-known Ukrainian lingerie brand "Safarova"
Client request: ensure bikini sales during the summer season, meeting KPI for leads and sales.
… What we did:
Built an effective launch strategy, considering CJM
Tested over 20 products in two weeks and identified the most effective connections
Achieved a sale price of $1.78 from direct and $2.1 from the website
Worked on messaging goals, website conversion, traffic.
Results:
Budget - $6,779
Orders - 3,565+
Audience growth - 3,520 followers +
ROAS – 1,589%
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Funko Pop Figurine Store - increased sales from the website
Social Media Marketing (SMM)
Case: Funko Pop Figurine Store — Optimization for Increasing Conversions (Purchases on the Website)
Task: Increase the number of purchases on the Funko Pop figurine store website by optimizing advertising campaigns and improving the conversion path to attract more buyers.
What we implemented:
… 1. Content and Communication Recommendations:
Stories and Posts on Instagram:
Using dynamic content to advertise new arrivals or limited edition figurines. For example, posting photos or videos of new collections and rare figurines that spark interest among collectors.
Distributing interactive stories with polls: “Which figurine from this series is your favorite?” or “Choice for the collection — which of these figurines should be in your collection?”. This increases engagement and forms an active audience.
Posts and Reels:
Recommendation to publish video reviews of popular figurines, showcasing the quality, detail, and features of each figurine. Such videos help create a sense of product value among buyers and their willingness to purchase.
Launching promotions through posts, for example: “10% discount on the selected series of figurines — today only!”.
2. Optimization of Advertising Campaigns:
Targeted campaigns for purchases:
Transitioning from “Traffic” campaigns to “Conversion” campaigns, targeting ads at buyers specifically interested in making a purchase. This significantly reduced the cost per purchase, as ads were shown only to users who were highly likely to make a purchase.
Replacing standard carousels with personalized ads:
Testing personalized ads using retargeting technology, focusing on users who visited the site but did not complete a purchase. Each visitor received ads for the figurine they viewed on the site, with an additional incentive — “Don’t forget, your favorite figurine is still available!”.
Retargeting:
Implementing retargeting campaigns for those who added items to their cart but did not complete the purchase. Ads reminded buyers of their selection and offered a small discount or free shipping to motivate them to buy.
3. Testing and Optimization of Landing Pages:
A/B testing of product pages:
For the most popular figurines, A/B testing of landing pages was conducted. One variant focused on a large number of photos and detailed descriptions of the figurine, while the other featured a short but bright description with a “Buy Now” button. The best variant was scaled.
Optimizing the “Buy” button and the checkout process:
Optimized the buyer's journey. Made the “Buy” button more prominent and placed it in a more noticeable location on the product page.
Simplified the checkout process by reducing the number of steps for purchase, so potential customers would not abandon their purchase due to a complicated checkout process.
4. Offers and Promotions:
Promotions and discounts:
Launching limited-time promotions, such as “Buy two figurines — get the third at a 20% discount”. This increased the average check and motivated buyers to make larger purchases.
Loyalty program:
Implemented a loyalty program for regular customers, providing discounts on future purchases or bonuses in the form of exclusive figurines. This encouraged customers to return and make repeat purchases.
Results:
Average CTR: 5.6% (improvement of 22% compared to previous campaigns)
Conversion: 4.3% (increase of 15%)
Cost per purchase: $6.03 (decrease of 30%)
Average check: 1200 UAH (increase of 18%)
Thanks to the applied strategies of content personalization, advertising campaign optimization, and retargeting, the Funko Pop figurine store was able to significantly improve conversion metrics, reduce the cost per purchase, and increase the average check, positively impacting business profitability.
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Lead generation for DiaiS Agency. Branding development services.
Social Media Marketing (SMM)
Client:
DiaiS Agency — a full-cycle marketing agency that provides SEO promotion, website development, branding, comprehensive SMM, and PPC services.
Client's request:
… Attracting leads for branding and logo design services.
Solution and work process
Research and analysis:
Conducted an analysis of several markets and countries where similar services are actively promoted.
Identified the most successful creative concepts and strategies.
Creative testing:
Launched campaigns with designer static banners, conversational videos, and motion graphics.
Motion graphics showed the best results in terms of cost per lead.
Audience segmentation:
The audience was divided into segments considering specifics, allowing for testing different approaches and selecting the most effective connections.
Advertising formats and platforms:
Ads were launched on Facebook and Instagram.
Leads were collected through lead forms and quizzes.
Results
Average cost per qualified lead: $8-12
Invested budget: ~ $900 over two months
The client receives qualified leads for branding and logo design services, which was previously absent.
Summary
Problem before collaboration: Complete lack of leads and sales.
Our solution: Conducting research, implementing tests, and launching effective advertising campaigns.
Result: The client successfully closed part of the projects, and a significant portion of leads is in the communication stage, which potentially promises further conversions.
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Denta Derm - advertising for dental clinic services.
Social Media Marketing (SMM)
What we implemented:
1. Content recommendations:
Instagram Stories:
…
Recommendation to increase the number of stories with specific examples of dentists' work — before and after veneers/implantation. This allows potential patients to see real results and be convinced of the quality of services.
Creating a series of stories about myths and facts regarding dental implants. For example, "Myths about implants" or "What the veneer procedure looks like," to dispel fears and doubts of the audience.
Conducting interactive polls among subscribers to get feedback: "Have you dreamed of a perfect smile?" or "Have you considered dental implants yet?"
Posts and Reels:
Regularly publishing patient reviews (videos or photos) demonstrating the process and results of treatment — this increases trust and motivation to make an appointment.
Using video clips to demonstrate the process of placing veneers or dental implants. Videos with a timeline of the process (quick and painless treatment) create a sense of transparency and trust.
2. Optimization of work with lead forms and Direct:
Lead forms:
Creating specialized lead forms for each service (veneers, implantation) to accurately identify patient needs even before the consultation begins. For example, the form for implantation may include questions about the patient's age, the presence of teeth for implantation, and for veneers — about the desired shape and color of teeth.
Using buttons to sign up for a free consultation directly from the advertisement.
3. Testing advertising campaigns and targeting:
A/B testing of content: We conducted tests for advertisements, comparing two options: one focused on aesthetic results (a beautiful smile after veneers), the other on functionality (complete restoration of teeth with implants). This allowed us to understand which content works better for each category of patients.
Targeting: Used geographic targeting to attract clients from specific areas of the city where the dental center is located. Also tested interest-based targeting, focusing on people interested in health, beauty, aesthetics, and medical services.
4. Recommendations for working with clients:
Response speed in Direct: Optimized the process of handling inquiries in Direct, reducing response time to 3 minutes. This helped maintain the interest of potential clients and reduce the percentage of refusals.
Personalization of offers: Instead of standard responses to client questions, created scripts for personalized offers, focusing on the type of procedure the client was looking for and their personal preferences.
Results:
Average CTR: 1.8% (improvement of 18% compared to the previous campaign)
Conversion: 20% (increase of 22%)
Cost per sale: $12.45
Average check: 9500 UAH
Thanks to a comprehensive approach to optimizing content, targeting, and working with clients, the dental center significantly reduced the cost of applications and increased business profitability, attracting more interested patients for veneer and implantation procedures.
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500 USD Record case in the Horeca niche. Premium sushi in Tbilisi.
Social Media Marketing (SMM)
Client: sushi delivery in Tbilisi
Client request: increase the number of orders from the website and social networks
… What we did:
Built a strong brand promotion strategy
Developed separate unique offers and campaigns that increased recognition, attracted new customers, and stimulated repeat orders
Updated the record for gross turnover in the entire history of existence
Worked with messaging goals, website conversion, traffic, and reach.
Results:
Budget - $12,900
Orders - 3,600 +
Customer price - $3.5
ROAS – 2,310%
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Promotion of a real estate agency in 2024 through Instagram.
Social Media Marketing (SMM)
Leverage Investments — an agency that deals with real estate sales in Northern Cyprus. They provide various housing options for living and investment and work with a Russian-speaking audience, primarily from the CIS countries and Europe.
Project goal:
To find buyers for real estate in Northern Cyprus for living and investment.
…
What we did:
Ad launch: The advertising was launched on social media platforms Instagram and Facebook. The landing pages included a lead form, as well as testing a quiz form and a pop-up form from the website.
Creatives: To attract attention, the following were used:
Static design banners.
Video creatives.
Talking head — a manager talks about the advantages of the real estate and offers to download the catalog.
Content: The main focus was on panoramic shots of the real estate demonstrating advantages and visualizing life in Northern Cyprus.
Audience: The main segment — Russian-speaking clients interested in purchasing real estate in Northern Cyprus, residing in the CIS countries and Europe. The launch began with targeting Kazakhstan and Europe. Then, based on client feedback, the settings were narrowed down to Almaty and Astana in Kazakhstan, as well as Germany and Berlin in Europe.
Testing: Various approaches were tested in the advertising campaigns — launching ads for individual properties, however, this led to a minimal number of applications at a high cost, which we soon stopped.
Results:
Spent: $7425
Applications received: 275 applications at a cost of $32 each
Lead qualification: 27%
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450 USD GreenMop - promotion of cleaning in Poland
Social Media Marketing (SMM)
Case: GreenMop — Cleaning company in Szczecin
Field of activity:
Professional cleaning and dry cleaning of residential and commercial premises in Szczecin.
… Task:
Attract more clients through lead forms on social media.
Optimize the application process and reduce the cost of service sales.
What was done:
1. Optimization of the lead form:
Added more clarifying questions to segment clients at the application stage:
Type of premises (apartment, house, office).
Area of the premises.
Type of service (cleaning, upholstery cleaning, window washing, etc.).
Presence of special requests (eco-friendly products, stain removal, urgency).
This helped:
Collect more accurate data about client needs.
Immediately offer relevant services.
Reduce communication time with the client.
Result: additional questions reduced the number of irrelevant leads, positively impacting the cost of sales.
2. Working with creatives:
Tested all formats:
Static: before/after cleaning photos.
Video: cleaning process with detailed explanations.
Graphic ads: promotions and discounts.
The best performers were videos of the cleaning process:
Used voiceover with artificial intelligence (the voice explained key stages of the work).
Time-lapse showing cleaning "before and after."
Videos demonstrating professional products and equipment used by GreenMop.
Why it worked:
Clients saw the process and were convinced of the company's professionalism.
AI voiceover made the videos more dynamic and informative.
3. Campaign results:
Reduction in sales costs due to more accurate segmentation through lead forms.
Increase in the number of applications by 25% due to video creatives.
Increased client trust due to transparency of work (showing the process).
Conclusion:
GreenMop successfully combined technology and marketing tools to optimize the cost of client acquisition. Well-configured lead forms and effective video content became key success factors of the campaign.
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1.5 years of working with a logistics company on Meta ADS.
Social Media Marketing (SMM)
Client: German transport company SW Transporte
Client's request:
… The company approached us with the need for stable expansion of the HR department to find employees who speak Russian in European countries, the Baltics, and Central Asia. Previous attempts to attract employees through classic services did not cover the necessary target audience, and independent advertising campaigns were blocked by Facebook due to violations of platform rules.
What we did:
Conducted an audit of advertising campaigns and niche analysis, organized customer development with two of the client's HR managers. Developed dozens of advertisements for various vacancies and countries of placement. Initially implemented interaction through WhatsApp, but due to the complexity of tracking the number of leads, switched to lead forms. In the lead forms, added 6 key questions to collect only interested and ready-to-collaborate candidates. Created a feedback table for the HR department to automate the processing of applications.
Results:
Budget: $13,080
Number of leads: 10,860+
Average cost per lead: $1.2
Work period: 08.23–06.24
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Promotion of a Ukrainian clothing brand through advertising on Meta ADS.
Social Media Marketing (SMM)
Teamv.ua — a Ukrainian clothing brand that offers modern and stylish items for women and men. They focus on creating a comfortable wardrobe for everyday use, combining quality, current trends, and affordable prices.
Task: Reduce the cost per lead to improve the profitability of Teamv.ua's business.
… What we implemented:
Content recommendations:
Stories: Recommendation to increase the number of stories per day to enhance audience engagement.
Format: Use of interactive story formats, such as polls, questions, quizzes, to stimulate subscriber activity.
Posts and Reels: Recommendations on posting frequency, using video content in reels to increase reach and attract customers.
Recommendations for working with the Direct Manager:
Optimization of responses to clients in Direct — response speed, personalization of offers, improving communication quality.
Replacement of active advertising campaigns:
Replacing "Traffic" campaigns with "Engagement" campaigns, which allowed for a reduction in cost per lead and increased its effectiveness.
Position testing:
Tested all top positions and second-line positions using A/B testing to determine the best combinations. After identifying the most effective combinations, we scaled the results for further use.
Results:
Average CTR: 3.2%
Conversion: 13.1%
Cost per lead: $1.42
Cost per sale: $10.22
Average check: 2145 UAH
Thanks to the implemented recommendations and effective position testing, Teamv.ua was able to significantly reduce the cost per lead and improve the overall profitability of the business.
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Promotion of food delivery (sushi, burgers, salads) | Mr.Krabs
Social Media Advertising
What we implemented:
Content recommendations:
Stories:
… Daily promotions: messages about discounts on popular dishes (for example, “-20% on sushi set today until 18:00”).
Interactivity: polls on favorite dishes or questions: “Which set should I bring you today?”.
Emphasis on speed: videos with timers or the phrase “Your sushi is faster than you think”.
Reels and posts:
Cooking process: short videos about making rolls or preparing burgers.
Reviews: customers share their impressions of the food and service.
Focus on emotions: photos and videos of festive moments with Mr. Krabs orders.
Working with the website:
Optimization of the order web form: minimum steps and mandatory fields.
Integration of feedback through a chatbot or online consultant to assist customers.
Implementation of automatic promo codes for new website users.
Advertising campaigns:
Goal: "Conversions" for orders from the website.
Audiences:
Residents of Dnipro aged 20–45, interests: food delivery, restaurants, sushi, fast food.
Remarketing to those who visited the website or added dishes to the cart but did not complete the order.
Creatives:
Photos of bright dishes with texts: “Hungry? Order sushi in just 49 minutes!”.
Videos with delivery speed animation or customer reviews.
Unique offers:
Welcome bonus: 10% discount on the first order.
Promotion: free delivery on orders over a certain amount.
Dish giveaways among followers on social media.
Results:
Number of purchases through the website: 191
Cost of purchase: $3.35
Average check: 540 UAH
Thanks to modern advertising solutions, a well-thought-out content strategy, and work on the website, Mr. Krabs was able to increase the number of orders and strengthen the brand's position as one of the fastest and tastiest food delivery services in Dnipro.
#target #targetedadvertising #SMM-promotion #Instagram #Advertising #advertisinginsocialmedia
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Work with Anzhelika Panchenko | PM Lviv
Social Media Advertising
Client: Permanent Makeup Master
Client's request:
… Significantly increase the number of appointments for procedures. At the beginning of the collaboration, the price for one area was approximately $120, which required working with a premium audience.
What we did:
Collected all information about the target audience and competitors.
Developed several dozen ad campaigns with different offers covering key services, including the removal of old tattoos.
Wrote a promotion strategy focused on working with a premium audience and "hot" traffic.
Worked with interval launches lasting 2 weeks to achieve high efficiency.
Optimized the average cost per lead to $2.2 even in the most competitive city in Ukraine.
Results:
Budget: $1,400
Number of leads: 620+
ROAS: 860%
Number of appointments: 110 (including +84 corrections)
#target #targetedadvertising #SMMpromotion #Instagram #Advertising #socialmediaadvertising
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Targeted advertising on Instagram for Vesna.Macarons
Social Media Marketing (SMM)
Task: Attracting customers to order macarons, éclairs, and other desserts exclusively through the Instagram page, increasing the number of applications and sales, as well as expanding the audience of followers.
What we did:
… 1. Strategy development:
Since the client does not have a website, all sales occur exclusively through Instagram. In working with the social network, we applied three main approaches to attract new customers:
Advertising campaign with the goal of "Messages" — to increase the number of orders (specific items were advertised with a call to order via Direct).
Promotion of posts and Reels — to increase followers and orders.
Advertising campaign with the goal of "Traffic" — to attract new followers and increase the number of applications.
Audience segmentation:
A broad audience with no idea about interests.
An audience with interests related to sweets.
Initially, we launched ads throughout the city of Kyiv. Over 1.5–2 weeks of testing, together with the client, we selected areas that provided the highest number of target customers and narrowed the geographic reach.
The best results came from segmentation based on interests related to sweets. The average cost per message was $1.2.
2. Working with creatives:
The client actively prepares new photo and video content, which we use in creating advertising creatives. The main value of the content lies in its high quality and the appealing appearance of the desserts. Aesthetics in this project became a key success factor — quality content plus delicious products create the perfect combination for the business.
Additionally, the client reveals brand values once a month in the form of short video stories (1-2 minutes), which allows for "humanizing" the brand and creating a trusting connection with the target audience.
In the advertising announcements, we used two main messages:
Emotional — emphasizing that desserts from Vesna Macarons are primarily pleasant moments in life that are memorable, desserts through which one can show care for a loved one.
Rational — emphasizing the quality of the product and its taste characteristics. We indicated what components each dessert consists of.
The design of the creatives used a minimalist corporate style in accordance with the brand book.
We actively participated in various events and holiday promotions (Black Friday, St. Nicholas Day), offering potential customers pleasant bonuses such as free delivery, discounts, or additional units of product.
Advertising campaigns were constantly optimized to maintain the necessary cost per message. When frequency increased and results worsened, we conducted relaunches and updated creatives.
Results:
Budget: $3,890
Number of sales: 1,190+
Average sale price: $3.28
ROAS (return on ad spend): 1263%
+1.3K followers
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400 USD We are promoting delivery with a solid ROAS - 500%!
Social Media Marketing (SMM)
COTO RORI — Sushi Delivery in Odesa
Field of activity: sushi and rolls delivery in Odesa with a takeout offer (-10%).
Target audience: residents of Odesa who appreciate Japanese cuisine, seek stylish service, and quality food for delivery or takeout.
Task: increase the number of orders through the website and Direct, grow brand awareness.
…
What has been implemented:
Content strategy:
Reels:
Creative videos with interaction: “What would you choose today? Set or rolls?”.
Videos showing customer emotions from received orders.
Focus on the cooking process, using fresh ingredients.
Stories:
Promotions: for example, “-10% on takeout” with specific details.
Polls: “Which rolls do you like more — salmon or eel?”.
Publication of videos from customers sharing their impressions.
Order optimization through the website:
Easy and intuitive interface for selecting dishes.
Integration of online payment and automatic discount system.
Implementation of push notifications for repeat customers (reminders about favorite rolls or new promotions).
Social media advertising:
Goal: conversions to orders through the website or Direct.
Audiences:
Residents of Odesa aged 18–40, interests: Japanese cuisine, sushi, restaurants, food delivery.
Lookalike audiences based on customers who have already placed orders.
Creatives:
Photos of sets with a call: “Order sushi right now with a 10% discount on takeout!”.
Animated banners with a timer until the end of the promotion.
Customer reviews in video format.
Special offers:
Loyalty: bonus system (for example, accumulating points for each order).
Promotions: sets of the day with discounts up to 15%.
Holiday offers: New Year/seasonal sets with gift wrapping.
Results:
(Data to be filled in after implementation.)
Number of orders through the website: 289
Average check: 800 UAH
Thanks to a stylish approach to visual content, engaging with the audience through stories, and attractive offers, COTO RORI has increased the number of regular customers and has become one of the recognizable sushi delivery brands in Odesa.
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Targeted advertising in injection cosmetology. Kyiv
Social Media Marketing (SMM)
Client: Injection cosmetologist
Client request:
… The main goal is to promote lip augmentation and facial botox services in Kyiv to increase bookings and raise the average check.
What we did:
We segmented the audience into clusters, conducted a deep analysis of their pain points and needs.
We formulated a unique selling proposition (USP) that stood out in the market and met the target audience's requests.
We wrote a promotion strategy that was clear for the client and effective in practice.
We implemented micro-funnels for the blog that helped address potential clients' doubts.
Simultaneously, we launched both services (lip augmentation and botox) with different audiences and adapted creatives, which ensured a high conversion rate into bookings (25%).
Results:
Budget: $640
Number of applications: 180+
Average application price: $3.57
Audience growth: +214
ROI: 237%
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More than 2K leads for car import from the USA | Meta ADS
Social Media Marketing (SMM)
Case of targeted advertising for importing cars from the USA
Only Cars Kyiv – a company from Kyiv that specializes in importing cars from the USA, Korea, and China "turnkey". They provide a full range of services: selection, inspection, delivery, customs clearance, repair, and registration.
… Project task:
Attract a significant number of potential clients interested in purchasing "turnkey" cars from America.
Approach to solving:
Analysis of the target audience and competitors:
Identified the main characteristics of potential clients.
Studied competitors' offers to develop a unique proposition.
Landing page testing:
Conducted A/B testing of different landing page variants for traffic.
The best results were shown by a quiz that provided the lowest cost per lead.
Quiz development:
Created an interactive quiz where users could specify their preferences regarding the car.
This allowed receiving applications from interested clients with a clear understanding of their needs.
Advertising creatives:
Used static images comparing car prices in the Ukrainian market and the cost of importing similar cars from the USA through Only Cars Kyiv.
This approach emphasized the benefits of collaborating with the company.
Results:
Advertising budget: $6,440
Number of leads: 2,012
Cost per lead: $3.25
Duration of cooperation: 7 months
#target #targetedadvertising #SMMpromotion #Instagram #Advertising #advertisinginsocialmedia
Reviews and compliments on completed projects 1
5 March 2025
338 USD
Target specialist, goods, B2B
Quality
Professionalism
Cost
Contactability
Deadlines
Worked for a month, everything is fine
| Activity
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451 USD
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Researching the target audience and launching targeted advertising on Instagram
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Targetologist / Performance Marketer + CRM
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Set up targeting through META
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Need a Targetologist (Instagram / Facebook Ads)
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70 USD
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Freelance project |