Anna Shmatko
Private message
Offer work
Kharkiv,
Ukraine
5 years back
available for hire
age 42 years
on the service 8 years
Rating
Successful projects
Average rating
Skills and abilities
Photo, Audio & Video
Portfolio
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180 USD The Summary
Search Engine Optimization (SEO)Creation of the advertising and marketing department from scratch (development and implementation of the existing CRM system, formation of the team from scratch (designer, copywriter, master, programmer/developers, SMM manager, freelance manager on blogging, PR)
• Develop a digital brand, project promotion strategy and implement a comprehensive strategy of reputation management and company promotion online
• Development, launch, conduct, evaluation of the effectiveness of digital/online advertising campaign projects (seo /sea / smm / digital / social / affiliate / cpa-networks / email / and others)
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600 USD Digital marketer
Search Engine Optimization (SEO)Creation of the advertising and marketing department from scratch (development and implementation of the existing CRM system, formation of the team from scratch (designer, copywriter, master, programmer/developers, SMM manager, freelance manager on blogging, PR)
• Develop a digital brand, project promotion strategy and implement a comprehensive strategy of reputation management and company promotion online
• Development, launch, conduct, evaluation of the effectiveness of digital/online advertising campaign projects (seo /sea / smm/ digital / social / affiliate / cpa-networks / email / party marketing online / viral marketing and others)
• Preparing and coordinating a regular content plan to form a positive opinion about the brand and the company
… • Maintenance and development of the existing site and landing pages (content, filling, design), increased usability, increased conversion to target action, implementation of services, monitoring the relevance and correctness of the posted information, etc.Participation in the development and implementation of a strategy for attracting target traffic to the company’s website, identification and analysis of effective channels of attraction
• Search optimization of the site, advertising campaigns on the internet (context, media advertising, special projects)
• Advertising campaigns and evaluation of their effectiveness
• Control the cost of customer attraction and order, testing and advertising campaign optimization
• Support and promotion of the company in social networks and other online resources
• Continuous analysis of current channels and search for new sources of customer attraction
Monitoring of competitors on the network
• Monitoring compliance with corporate standards and brands on the Internet
Daily analysis of RK efficiency, optimization, recommendations, adjustment of analytics processes, reporting forms, reporting and recommendations
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350 USD SEO optimization
Search Engine Optimization (SEO)Context Advertising of Google and Yandex
work on internal optimization of websites (seting of meta tags (title, description, keywords, h1-h6 headlines), content optimization, linking);
• external optimization of websites: increasing the link mass, working with blogs, social networks, adboards, forums, news and news portals, catalogues;
• Increased conversion;
… • removing sites on key queries in Top Yandex and Google;
• tracking changes in search algorithms and adapting new effective methods of promotion;
• Semantic core composition: manually (Yandex Wordstat and Google Keyword Planner) and using additional software.Grouping requests and distributing them by landing pages;
• Keywords analysis and their efficiency (Yandex Direct and Google AdWords);
• Provision of TZ to copywriters for the correct writing of texts for websites;
• purchase of links and control of their location;
• Monitoring the effectiveness of promotion;
• Knowledge of Google Analytics analytics tools, Yandex Metrics;
• site usability analysis, preparation of a written TZ for interface optimization;
• Basic knowledge of Photoshop, initial experience of creating PSD templates and web pages;
• website audits, the preparation of a promotion plan;
• Regular SEO results reporting;
• General knowledge and editing of CSS and HTML;
Experience working with popular CMS (Wordpress, Opencart, Drupal, Webasyst, Joomla, Prestashop, etc.)and the
• working with popular reference and stock exchanges;
• Auditing websites and comparing them with competitors;
• adding content to websites (newspapers, articles, products for online stores)
Activity
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