Anna Kleba
Offer Anna work on your next project.
Private message 
Kharkiv,
Ukraine
12 days 6 hours back
available for hire
1 Safe completed
4 years back
1 client
on the service 7 years
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
English: intermediate
Skills and abilities
Design & art
- Banners
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Business Card Design
from 34 USD for project
- Logo Design
- Outdoor Advertising
- Presentations
Services
Portfolio
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600 USD Targeted advertising for real estate
Social Media Advertising
ABOUT THE PROJECT:
A developer building the first property in the suburbs of one of the cities in Ukraine.
The developer's ideology is the combination of ecological space and architecture, both for their own.
… MAIN TASKS:
1. Reaching a large number of affluent people
2. Generating applications for apartment purchases
PITFALLS:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, which is why we conducted numerous tests, "played" with communication/creatives/campaign settings
2. The main pain point - poor processing of applications by the sales department
3. The advertising account was repeatedly blocked at the beginning of the work
4. We resolved issues regarding leads entering DevBase CRM, which took some time. Also, in the last week of the month, we started transitioning to G-Plus CRM, where we had to do the integration ourselves
WHAT WAS DONE:
1. Built a targeting funnel for receiving applications
2. Developed a communication strategy based on the company's branding and its communication with the target audience, tested many different offers, made constant changes until we hit the "bullseye" and found a working connection
3. Conducted an in-depth analysis of the client's CRM and provided key recommendations for processing applications, emphasized the use of a script for handling incoming leads, as all applications became unprofitable due to poor communication from the sales department
LINK TO THE FULL CASE:
https://kleba.notion.site/1213a14a8730808f8c9fddfff39624da
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400 USD Targeted advertising for a women's clothing store
Social Media Advertising
PROJECT OVERVIEW:
A women's clothing store offers a wide range of sizes. The store provides sizes from 44 to 62. They understand how important it is for clothing to fit perfectly, which is why they offer a free cash-on-delivery shipping service, as well as the option to return or exchange the product in case the customer is not satisfied with their choice.
MAIN TASKS:
…
1. Elevate the clothing store to a new level in terms of purchase quantity.
2. Work on the brand perception among the target audience.
PITFALLS:
1. They spent a long time searching for a working connection, conducted many test campaigns, used creatives in at least 3-4 different variations, of which only a few yielded good results.
2. Quite high competition, low average check, not very high-quality product, which also became an obstacle during the initial launches and resulted in most refusals via email (people do not pick up the product).
3. The product is produced only once without repeats, which is also a significant problem in this clothing segment.
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev.
2. Developed strong communication, created unique offers, and made quite interesting creatives similar to luxury brands (even though the clothing from this store does not quite match this positioning).
3. After many tests, they found a winner that provided a good number of leads at a low cost per day.
LINK TO THE FULL CASE:
https://kleba.notion.site/1213a14a873080948abbefb91d823c98
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500 USD Targeted advertising for an aesthetic medicine clinic
Social Media Advertising
ABOUT THE PROJECT:
Aesthetic medicine and hardware technology clinic. Clients appreciate them not only for qualified service delivery but also for the highest level of customer service.
They worked on this project only for laser hair removal.
…
MAIN TASKS:
1. Elevate the laser hair removal service in cosmetology to a new level in terms of visit frequency.
2. Work on the brand perception among the target audience.
PITFALLS:
1. They spent a long time searching for a working connection, conducted many test campaigns, used creatives in at least 3-4 different variations, of which only a few yielded good results.
2. Quite high competition, high average check, which also became an obstacle during the initial launches.
3. Poor communication from the client, which caused long approval times for creatives throughout the collaboration, leading to delays in launching advertising campaigns.
WHAT WAS DONE:
1. Built a strategy considering CJM and CustDev.
2. Developed strong communication, created unique offers, and produced quite interesting luxury-type creatives.
3. After many tests, they found winners, from which they received a good number of leads at a low cost per day.
LINK TO THE FULL CASE:
https://kleba.notion.site/1213a14a873080fc9fa5e5ddcb77554d
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600 USD Targeted advertising for sauna and spa construction
Social Media Advertising
ABOUT THE PROJECT:
The company specializes in the construction of turnkey saunas/spa complexes, as well as the decoration of saunas (when the premises are already available). The assortment includes materials from various corners of the world that have unique properties and beneficial effects, with wood primarily sourced from Ukrainian species.
MAIN TASKS:
…
1. Reaching a large number of affluent individuals
2. Generating requests for purchase/decorating SPAs
PITFALLS:
1. Quite an expensive service, expensive product. Initially, it was difficult to reach the target audience we needed, which is why we conducted numerous tests, "played" with communication/creatives/campaign settings
WHAT HAS BEEN DONE:
1. Conducted a complete analysis of competitors' activities, found that they are very weak compared to our client, both in terms of services/main product and landing pages
2. Built a targeting funnel to obtain requests
3. Developed a communication strategy based on the company's branding and its communication with the target audience, tested many different offers, made constant replacements until we hit the "bullseye" and found a working connection
LINK TO THE FULL CASE:
https://kleba.notion.site/1213a14a87308028944bf601b26daf90
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600 USD Targeted advertising for an online school for accountants
Social Media Advertising
ABOUT THE PROJECT:
Online accounting school. They have numerous courses, mini-courses, and conduct free webinars on various topics for accountants every week.
The main task of the school is not just to provide information, but to develop real accounting skills in the client that are valued in the market.
…
MAIN TASKS:
1. To create a stable flow of applications for free webinar series every week (worked on 2 geos: Ukraine and Kazakhstan)
2. To adhere to established KPIs for leads that do not exceed acceptable limits
PITFALLS:
1. We started advertising accounts from scratch, as the client did not provide them to us
2. We spent a long time dealing with purchased accounts, facing blocks on both accounts and cards, had a very low daily spending limit from FB, which hindered our work (as we were supposed to spend about $3000 a month, but in reality, we only spent about $600 total)
3. We had a problem with lead visibility in the client's CRM (out of 200 leads, only 30 were displayed with UTM tags, which is nonsensical). We worked on this problem for 2 weeks, applying all possible options to rectify the situation
4. We experienced a significant drop in campaigns after testing a new design + Facebook reduced our daily spending limit
WHAT WAS DONE:
1. Conducted a complete analysis of competitors' activities, identified the strengths and weaknesses of our client
2. Built a targeting funnel for obtaining applications
3. Developed a communication strategy, tested many different offers, made constant changes until we found a working connection
4. Resolved all issues with advertising accounts, brought the project to a normal level, minimized possible risks from Facebook, and warmed up the purchased accounts quite well. Achieved a normal CPL on almost all launches
LINK TO FULL CASE:
https://kleba.notion.site/1203a14a873080b3a5bec1b29371dcf7
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400 USD Targeted advertising for a language school (Polish)
Social Media Advertising
ABOUT THE PROJECT:
Language school with online and offline courses and translation services.
We focused on generating applications for Polish language courses.
… MAIN TASKS:
1. Create a stable flow of students to form new groups.
2. Sell individual training.
PITFALLS:
1. Actually, there are not that many. The main one is seasonality.
WHAT HAS BEEN DONE:
1. Conducted a full analysis of competitors' activities, identified the strengths and weaknesses of our client.
2. Built a targeting funnel for obtaining applications.
3. Developed a communication strategy for promotion.
4. A stable lead generation and sales system with a predictable outcome.
LINK TO THE FULL CASE:
https://kleba.notion.site/1203a14a873080829da2c53a07b7e716
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600 USD Targeted advertising for a language school
Social Media Advertising
ABOUT THE PROJECT:
This language school is a leading center for foreign language learning and preparation for international exams. They are a certified partner of Cambridge English and Language Cert, allowing clients to prepare for and take exams directly at their center.
They offer many language courses, with the main one currently being the “From zero to Hero” course for three languages: English, German, Polish (the course is designed for a year of study, with many “perks,” one of which is a free laptop for effective and comfortable learning).
…
MAIN TASKS:
1. Reaching a large number of people interested in learning languages (English, Polish, German)
2. Recruiting groups for the course (generating applications)
PITFALLS:
1. We were not given access to a warmed-up advertising account that already had a fairly good performance. Instead, a separate ad account was created for us, where we started receiving blocks from the very beginning, had a limit on daily performance, which is why we warmed it up for a certain period.
2. Terrible lead processing, which we only checked in the second month of cooperation. Because of this, we had a lead quality of only 3%, with 800 applications per month.
WHAT WAS DONE:
1. Conducted a full analysis of competitors' activities, identified the strengths and weaknesses of our client.
2. Built a targeting funnel for obtaining applications.
3. Developed a communication strategy based on unconventional offers and motion creatives, tested many different offers, made constant replacements until we hit the “bullseye” and found a working connection.
4. Initially directed traffic only to the geo of Ukraine and in English, then expanded the range of languages (added Polish and German) and expanded the geo of performance, starting to work in Poland and Germany (launching for Ukrainian and Russian-speaking people).
LINK TO THE FULL CASE:
https://kleba.notion.site/1203a14a873080b3b2f9e3bed0d411ee
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400 USD Targeted advertising for a fast food establishment
Social Media Advertising
ABOUT THE PROJECT:
A kebab shop in one of the cities of Ukraine. Popular for their kilogram kebabs and kebabs in buns.
This is not just a place for fast food, but also for a pleasant time with loved ones. They also have low prices compared to competitors, but the quality is much better, competitive prices.
…
MAIN TASKS:
1. Increase activity on the pages
2. Increase the number of purchases in the establishment and through delivery
PITFALLS:
1. There were delays before the first launches
2. They waited a long time for the shooting materials from SMM
3. They waited for creatives for a certain time
4. Constant drop in billing, which caused a loss of account trustworthiness
WHAT HAS BEEN DONE:
1. Conducted an audit of advertising activities
2. Launched delivery in targeting from a complete 0 (they had neither SMM nor advertising, not even an advertising cabinet)
3. Tested many different hypotheses/communications/creatives, increased the number of followers in the profile, increased the number of inquiries in Direct, visits to the establishment, and purchases through delivery
LINK TO THE FULL CASE:
https://kleba.notion.site/1203a14a8730808e9b5fdb8084e18949
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465 USD Targeted advertising for an Asian cuisine restaurant
Social Media Advertising
ABOUT THE PROJECT:
Premium segment Asian cuisine restaurant in Cyprus
MAIN TASKS:
…
1. Increase activity on the pages
2. Increase the number of guests in the establishment (seating)
PITFALLS:
1. There were delays before the start of the first launches
2. We waited a long time for the shooting materials from SMM
3. We waited for creatives for a certain period
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev
2. Tested many different hypotheses/communications/creatives, increased the number of followers in the profile, increased the number of visits to the establishment
LINK TO THE FULL CASE:
https://kleba.notion.site/HoReCa-1203a14a873080c7ac6bfc154634d877
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550 USD Targeted advertising for premium sushi delivery
Social Media Advertising
ABOUT THE PROJECT:
Delivery of premium sushi in one of the cities of Ukraine
There is no clear positioning for the delivery, but their business card is a lot of fish in rolls, expensive quality products, and a minimalist-youthful design. They prepare premium sushi (high-end segment) and have good offers.
…
MAIN TASKS:
1. Elevate the delivery to a new level in terms of the number of purchases
2. Work on the brand perception among the target audience
PITFALLS:
1. They searched for a working connection for a long time, conducted many test campaigns, used creatives from at least 3-4 designers, of which only a few yielded good results
2. Quite high competition, high average check for the product, which also became an obstacle in the initial launches
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev
2. Developed very strong communication, created unique offers that became the slogan of the delivery
3. Created a retargeting funnel for customer retention, from which we have been consistently receiving a good number of leads at a low cost for the third month now
LINK TO THE FULL CASE:
https://kleba.notion.site/1203a14a873080cea237c43581d90de4
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450 USD Targeted advertising for sushi delivery 02
Social Media Advertising
ABOUT THE PROJECT:
A small but quite popular delivery service in one of the cities of Ukraine. They position themselves as premium quality at an affordable price, with beautiful juicy rolls and cool packaging design. Minimalism, simplicity, identity, and muted colors. They have discount offers (old price, new price) and similar promotions.
MAIN TASKS:
…
1. Bring people to the delivery service
2. Build brand loyalty
3. Encourage repeat purchases
PITFALLS:
1. They searched for a working connection for a long time and conducted many test campaigns
2. Quite high competition, low average check, which also became an obstacle during the initial launches
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev
2. Conducted in-depth analysis (market, target audience, product, landing pages, etc.), identified key advantages, which were turned into triggers for the end consumer
3. Created a retargeting funnel for customer retention
LINK TO THE FULL CASE:
https://kleba.notion.site/02-1203a14a873080e9ab0ceac712724e76
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450 USD Targeted advertising for sushi delivery 01
Social Media Advertising
ABOUT THE PROJECT:
A small but quite popular delivery service in one of the cities of Ukraine. They have discount offers (old price, new price) and similar promotions. The cheapest rolls in the city
MAIN TASKS:
…
1. Bring people to the delivery service
2. Take the delivery service to a new level in terms of the number of purchases
3. Encourage repeat purchases
PITFALLS:
1. They searched for a working connection for a long time and conducted many test campaigns
2. Quite high competition, low average check, which also became an obstacle in the initial launches
3. Pushed pleasant offers for new customers
WHAT HAS BEEN DONE:
1. Built a strategy considering CJM and CustDev
2. Conducted in-depth analysis (market, target audience, product, landing pages, etc.), identified key advantages that were turned into triggers for the end consumer
3. Created a retargeting funnel for customer retention
LINK TO THE FULL CASE:
https://kleba.notion.site/01-134559baa5384710ad632eac85113522
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29 USD Logo for the clothing store
Logo Design
Design of a logo for a women’s clothing store, made in a firm style.
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34 USD Logo for the clothing store
Logo Design
Design of the logo for the shop of shorts with a manual drawing, made in the firm style.
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34 USD Logotype for the German Grill Store
Logo Design
Design of the logo for the German grill store, made in the firm style.
Reviews and compliments on completed projects 1
15 September 2021
79 USD
Keeping a page on Instagram and posting on Facebook (until no advertising)
Quality
Professionalism
Cost
Contactability
Deadlines
A great executive. There was a good content, interesting posts. A good involvement. Anna is always in contact. I recommend it. We will continue cooperation.
| Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Lead generation on trusterase.de
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Launches. Info business
5649 USD
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Target
465 USD
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It is necessary to launch targeted advertising for the product.
465 USD
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Target Instagram/Facebook
465 USD
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"ADVERTISING ON INSTAGRAM AND TIKTOK"
465 USD
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Targetologist - English school
465 USD
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2 images for Facebook/Instagram targeting
23 USD
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The Instagram Store
113 USD
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Реклама в Facebook
90 USD
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