Rating
CV
Performance Marketing Expert | Google, Meta, TikTok Ads
I build predictable acquisition systems across Google Ads, Meta Ads (Facebook & Instagram), and TikTok Ads — focused strictly on ROAS, scalability, and long-term growth.
With 7 years of experience in eCommerce and Lead Gen across the USA, Canada, Europe, and Ukraine, I understand that high-performance ads require more than just technical setup. I help you see the bigger picture by providing strategic recommendations on Website Optimization (CRO), Content Strategy, and Social Media presence to ensure your traffic actually converts.
Proven Track Record:
💰 $1.5M+ Total Ad Spend Managed
🚀 $6.7M+ Total Revenue Generated
My Channels:
Main: Google Ads (Search, Shopping, PMax), Meta Ads, TikTok Ads.
Specialized: Pinterest Ads, Twitter (X) Ads, Snapchat Ads.
🛠️ Tools & Platforms:
Ads & Tracking: Google Ads, Google Merchant Center, GA4, GTM
Social: Meta Ads Manager, TikTok Ads Manager
SEO & Audit: Ahrefs, Semrush, Screaming Frog
UX & Analytics: Hotjar, Microsoft Clarity, Looker Studio
CMS: Shopify, WooCommerce
🚀 Looking for an E-Commerce PPC Expert?If you need a specialist who understands e-commerce funnels, ROAS, and scaling, I’ll audit your account and show exactly where growth is leaking — and how to fix it.
Skills and abilities
Portfolio
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Google Ads Meta Ads | Ecommerce | Gel Polishes
Contextual AdvertisingWhat we did:
Restored correct tracking in Google Analytics
Prepared 10 advertising campaigns in the first 2 weeks
… Developed over 35 new creatives
Results:
ROAS increased to 3.5+
Sales increased by x10
Brand revenue from advertising grew by x2+
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Meta Ads | Lead Generation | Premium Residential Complex
Contextual AdvertisingWhat we did:
Gradually adjusted the targeting
Conducted a deep analysis of competitors
… Developed a series of creatives in various formats
Results:
In 3 months of work, reduced the cost per lead from $7 to $4.7
The conversion rate increased by +8.2%
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Google Ads Meta Ads | Event business | USA
Contextual AdvertisingWhat we did:
Restarted the structure of advertising campaigns
Conducted segmentation by geo and type of queries
Optimized semantics
… Developed dynamic search queries
Results:
In the first two months of work, raised ROAS to over 5 on Meta, and ROAS on Google to over 23
Reduced cost per sale CPA to $4.15
Increased sales by 300%
Average check increased by over 40%
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Google Ads PPC | Lead Generation | Pmax Shopping Display
Contextual AdvertisingWhat we did:
-strategic restructuring
-brand protection of advertisements from competitors
-scaling PMax campaigns that provide the best results
…
Results:
stable CPA within $31-$41 with a constant increase in budget
113 conversions - monthly average lead flow
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Furniture USA | Target Contextual Advertising | Google Ads Meta Ads
Contextual AdvertisingWhat we did:
-budget optimization and strategy adjustments
- effective creative development
- scaling profitability through launching new campaigns and scaling existing ones
…
Results:
+85% to ROAS
reduced cost per conversion by 42%
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Facebook Ads | Google Ads | E-commerce sales
Contextual AdvertisingWhat we did:
- technical restructuring and audit of Google Ads
- optimization of the product feed
- content strategy for transitioning to dynamic UGC format and video creatives
… - working with audiences and catalogs
Our results:
- increased the number of direct inquiries by 3.5 times
- +70% to sales volume
- 5.55 ROAS
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Meta Ads | Facebook Instagram Ads Targeting | Lead Generation
Social Media AdvertisingWhat we did:
Optimization of the funnel, which helped increase the number of subscriptions
Updating the creative strategy: in the first weeks, we tested 15+ variations of advertising creatives in different formats
… Results:
CPL decreased from $2.1 to $1.1
Increased the number of subscriptions by 60% in one month
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Meta Ads | Target Scaling | Children's Toys
Social Media AdvertisingWhat we did:
Successfully scaled to the markets of Sweden, Germany, and Denmark
Utilized products that provide the lowest CPA and the highest revenue
In the first weeks, tested 15+ variations of advertising creatives in different formats
…
Results:
Scaled the budget from $10k to $30k
Increased ROAS from 1.3 to 3.9
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Google Ads Meta Ads | Online Store | Furniture
Social Media AdvertisingWhat we did:
Optimized targeting and audience segmentation
Set up analytics and correct conversion tracking
Optimized the conversion path of the buyer
…
Results:
Reduced cost per sale (CPS) by 2 times
Increased sales by 66%
The number of sales through direct increased by 3 times
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Meta Ads Google Ads | Target Context | Clothing
Contextual AdvertisingWhat we did:
Correct setup of analytics, conversions, and events
Launches at the TOF, MOF, BOF levels
… Active work with campaigns on DIRECT
Launches of new collections in advertising, maintaining brand identity
Our results:
Increased ROAS from 6.6 to 9.3 in 2 months of work
Sales increased by 48%
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Meta Ads Google Ads | Ecommerce | Gel polishes
Social Media AdvertisingWhat we did:
Prepared 30+ creatives of various formats (UGC, static, video, AI creatives)
Fixed all tracking errors in Google Analytics
… Improved some ads by 90%+
Launched new ads and improved old ones based on detailed analysis of the audience, competitors, and audit of advertising accounts
Our results:
Increased sales by 70% with Meta Ads
Google Ads reached the highest peak in the history of advertising - ROAS 7
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Meta Ads Google Ads | Target Contextual Advertising | Wigs Shopify
Contextual AdvertisingWhat we did:
Launch of NOF, MOF, BOF campaigns
Segmentation of campaigns by types of wigs (due to differentiation in margin and average check)
… Launch of 30+ creatives
Our results:
Sales: $260,000 for the Q4 period
CPP (cost per purchase): reduced by 34%
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Meta Ads | Target | Business Club RISE
Social Media AdvertisingWhat we did:
We conducted optimization, disabled more expensive ads, preserved effective approaches, and implemented our ideas in work.
We prepared 30+ creatives in various formats: video, carousels, photos, and UGC.
… We developed a targeting strategy and segmentation: new users, remarketing, look-alike audiences, expanding geography to Poland, Ukraine, and Kyiv.
Our results:
Advertising budget: $7039
Number of registrations: 2011 leads
Cost per lead: $3.5
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Set up Google Ads, Google Shopping, and SEO
536 USD
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Facebook Ads, Meta Ads
447 USD
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Freelance project |
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Looking for a Middle Media Buyer (Facebook / TikTok Ads)
491 USD
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I AM LOOKING FOR A TARGETOLOGIST IN THE INFOPRODUCTS NICHE for a short period
357 USD
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Looking for a Middle Media Buyer (Facebook / TikTok Ads)
491 USD
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SEO specialist for the women's clothing online store Jador
491 USD
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Google Ads setup for mirror production
268 USD
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Lead Gen & Marketing Specialist for going project(s)
1200 USD
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Looking for a strong PPC specialist (Google Ads) for an online store
402 USD
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