Vladislav Bilousov
Offer Vladislav work on your next project.
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available for hire
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: pre-intermediate
Skills and abilities
Promotion
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Contextual Advertising
from 451 USD for month
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Lead Generation & Sales
from 406 USD for month
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Social Media Advertising
from 406 USD for month
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Social Media Marketing (SMM)
from 451 USD for month
Outsourcing & consulting
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Consulting
from 90 USD for hour
Portfolio
- All works 11
- Contextual Advertising 3
- Social Media Marketing (SMM) 2
- Social Media Advertising 4
- Lead Generation & Sales 2
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541 USD How to effectively advertise jewelry and not waste money
Lead Generation & Sales
Case: Advertising promotion of a jewelry business through Google & Meta Ads
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… About the company:
An online jewelry store specializing in the sale of gold, diamond products, and wedding rings.
Tasks:
• Optimize Google Ads and Meta Ads accounts
• Reduce customer acquisition costs
• Increase website conversion and eliminate technical errors
Input data:
Before starting work, the advertising campaigns did not yield stable results. Budgets were distributed unevenly, and the cost of purchase was high – $20. There were also technical issues on the website that affected sales.
Main problems:
• Ineffective distribution of the advertising budget
• Lack of optimization of advertising accounts
• Errors in the payment process on the website, leading to a loss of up to 200 orders per month
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Start of work:
1. Audit and setup of advertising accounts
• Conducted analysis of Google Ads, Facebook Ads, CRM, Merchant Center, Google Analytics
• Set up Commerce Manager in Facebook
• Optimized advertising campaigns, excluded ineffective channels
• Implemented unit economics calculation
2. Sales funnel optimization
• Identified a technical error when transitioning to the payment system, which caused a loss of up to 200 orders per month
• Proposed a technical task for correction, leading to revenue growth
3. Advertising optimization
• Launched testing of new targetings
• Redistributed the budget to more effective channels
• Optimized retargeting
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Initial results:
• Reduction of purchase cost from $20 to $7
• Increased revenue of the online store by 40%
• Elimination of technical problems on the website, reducing order losses
• Launch of effective advertising campaigns for three main categories:
• Gold
• Diamonds
• Wedding rings
• Optimization of retargeting campaigns
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Why were such results achieved?
• Deep analytics and unit economics calculation
• Optimization of advertising campaigns and budget
• Elimination of technical problems that directly affected sales
• Effective testing and scaling of working strategies
This case demonstrates how the right approach to advertising and correcting critical errors can significantly improve business metrics and reduce customer acquisition costs.
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451 USD Marketing for gynecology. How to advertise intimate topics
Contextual Advertising
About the direction:
Development of a new direction in laser gynecology for an aesthetic medicine clinic.
… Tasks:
Increase brand awareness and the new direction, establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM and advertising, but the campaigns were incorrectly set up, the content was chaotic, and the audience's pain points, fears, and objections were not addressed.
Main problems:
• Lack of brand component and quality content
• Poor technical setup of advertising, lack of analytics
• Communication issues with leads
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Start of work:
1. Preparation of advertising tools
Set up all advertising tools in Google and Meta. Conducted competitor analysis, their advertising strategies, demand for the service, competitive prices, and audience purchasing power.
2. Analytics optimization
Implemented an event tracking system in Meta Pixel and Google Analytics, created a retargeting funnel.
3. Content and advertising strategy
Prepared a content plan, organized filming of reels to build trust. Conducted in-depth analysis of the audience, market, and advertising trends, developed an advertising strategy, and agreed on it with the client.
4. Analytics system
Created a table to track advertising effectiveness, conversion of leads into patients.
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First launch:
1. Image campaigns
Provided wide coverage at a low cost, gathered a base for retargeting, attracted a new audience.
2. Communication analysis
Call tracking and direct message analysis revealed low conversion. Created a guide for administrators to improve communication scripts.
3. Google Ads optimization
Set up relevant keywords, allowing campaigns to rank in the top 7 queries in Google for the gynecology niche.
4. Results of the advertising campaign in Meta
Received 6414 unique clicks, cost per click – $0.06.
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Problems encountered:
• Communication issues with leads
• Lack of analytics
• Insufficient trust-building content
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Results:
• 20 primary patients, average cost – 524 UAH
• 582 new potential clients who will be warmed up with content and become future patients
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Why were such results achieved?
• Deep analytics and systematic approach
• Maximal involvement in the project
• Extensive experience in the niche
• Optimization of advertising campaigns and communication
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541 USD Brought a shoe factory from 0 sales to 350 per month
Lead Generation & Sales
About the company:
Ukrainian shoe factory operating for over 10 years.
Collaboration period:
… From 09.02.24 – to today
Task:
Establish stable sales with a KPI of $7 per sale.
Input data:
Previously, contractors worked who brought unstable results. Advertising did not meet the KPI, Instagram content was unsystematic, and sales funnels on the website were underdeveloped.
Main problems:
• Incorrectly configured Facebook Feed catalogs
• Underdeveloped content on Instagram
• Ineffective funnel on the website
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Start of work:
1. Audit of advertising campaigns
Previously, advertising was launched on Instagram posts leading to individual products. This provided a short-term effect but quickly burned out. Facebook catalogs were incorrectly configured, making effective advertising impossible. The average sales price before us was $15-17.
2. Website optimization
Analyzed the customer journey, created a list of edits to increase conversion.
3. Content and advertising strategy
Developed references for shoots, set up advertising accounts, conducted in-depth audience and competitive market analysis. Developed effective offers and agreed on the advertising strategy with the client.
4. Analytics system
Created a table to track sales, cost per lead, campaign effectiveness, and subscriber growth.
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First launch:
1. Discount offers via Direct
Advertising on messaging did not yield the expected results.
2. Transition to the website
The same discount offers redirected to the product category. The sales price was initially $20, after changing creatives it was reduced to $14, which still did not meet the KPI.
3. Launch of advertising on catalogs
Noticed that they were incorrectly configured. Made adjustments, set up conversions, and optimized the website. After that, catalog campaigns began to yield stable results – $5 per sale with a set KPI of $7.
4. Participation in website development
Helped formulate edits to improve conversion, although this was not part of our obligations.
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Problems encountered:
• Unconfigured business tools for sales
• Underdeveloped website
• Lack of stable working connections
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Results:
1st month
• 10 sales
• Sales price – $20
• CTR – 1.92%
2nd month
• 24 sales
• Sales price – $14
• CTR – 2.16%
3rd month
• 55 sales
• Sales price – $5.5
• CTR – 3.6%
4th month
• 156 sales
• Sales price – $4.8
• CTR – 6.5%
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Why did we achieve such results?
• Deep analytics and systematic approach
• Maximum involvement in the project
• Consultations with market experts
• Optimization of advertising campaigns and communication
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541 USD Cleaning that doesn't empty your wallet, but fills it up
Social Media Marketing (SMM)
About the company:
A cleaning company from Kyiv, operating for almost a year, has requested assistance in promotion through targeted advertising.
… Task:
Increase brand awareness and a steady flow of new clients through Instagram.
Input data:
The team was motivated, but the company had low turnover. The budget at the start was limited, so hypotheses were tested before scaling.
Main problems:
• Lack of brand component and systematic content
• Poor technical setup of advertising, lack of analytics
• Communication issues with leads
Tasks:
• Increase the number of inquiries to 100+ per month
• Form a base of regular clients
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What has been done:
1. Audience and competitor analysis
Identified customer pain points and factors influencing the choice of a cleaning company. Studied competitors and their advertising strategies.
2. Creating advertising creatives
Developed message and visual options, tested several offers. The most effective was "every 5th cleaning for free," which significantly increased the number of applications.
3. Communication optimization
Implemented a CRM system for process automation. Engaged an SMM specialist for organic client attraction through content.
4. Analytics and scaling
Daily monitoring of key indicators, adjusting bids, testing offers. Regular reports allowed for quick scaling of the most successful solutions.
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Problems encountered:
• Underdeveloped communication
• Lack of analytics
• Chaos in advertising tools
• Insufficient content with cleaning results
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Results over 5 months:
• Budget spent: 1539
• Number of applications: 453
• Cost per application: 3.4
• Sales: 141
• Cost per sale: 10.94
• Revenue: 7755
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Why were such results achieved?
• Systematic approach to analytics and testing
• Maximal involvement in the project
• Deep understanding of the niche
• Optimization of advertising campaigns and communication
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541 USD Launched a phlebology department from scratch in a private clinic
Contextual Advertising
About the direction:
Phlebology is a new direction for the clinic, which previously specialized in plastic surgery and cosmetology.
… Task:
Increase the recognition of the new direction and attract a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM, targeting, and Google Ads, but the campaigns were set up incorrectly, the content was chaotic, and the audience's pain points, fears, and desires were not addressed.
Main problems:
• Lack of brand component and systematic content
• Poor technical setup of campaigns, lack of analytics
• Establishing communication with leads and service component
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Start of work:
An audit was conducted:
• Facebook Ads: only traffic posts were launched, which brought expensive and ineffective applications
• Google Ads: incorrect keywords, unnecessary queries wasted the budget
What was done:
• Analytics was set up (Meta Pixel, Google Analytics), a retargeting funnel was created
• A content plan was developed, filming of reels was scheduled to increase trust
• Advertising accounts were optimized, market and audience analysis was conducted
• An advertising strategy was developed and agreed upon with the client
• A table was created to track conversions and advertising effectiveness
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First launch:
1. Image campaigns
• Wide coverage was provided at a low cost
• A base for retargeting was collected and a new audience was attracted
• The effectiveness was tracked through the number of primary patients
2. Communication analysis
• Call tracking and direct analysis showed problems in communication
• A guide for administrators was created to improve scripts
3. Optimization of Google Ads
• Relevant keywords were selected
• Campaigns ranked in the top 7 queries in the phlebology niche
• 25 leads were obtained at a cost of 480 UAH
4. META advertising
• In a month, 1901 unique clicks were obtained, cost – $0.13
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Problems encountered:
• Communication issues with leads
• Lack of analytics
• Chaos in advertising campaigns
• Insufficient trust-building content
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Results:
In a month, the clinic received:
• 26 primary consultations with a total income of 16790 UAH
• 58% of patients signed up for surgeries costing from 8000 UAH to 25000 UAH
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Why were such results achieved?
• Deep analytics and systematic approach
• Maximal involvement in the project
• Extensive experience in the niche
• Digitization of processes and correction of advertising
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541 USD Brought dentistry out of stagnation thanks to proper marketing
Social Media Advertising
About the company:
A full-cycle dentistry in Lviv that approaches dental treatment through holistic medicine, gnathology, and comprehensive joint work.
… Collaboration period: 10.11.24 - 10.03.25
Tasks:
Establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM, targeting, and Google Ads, but the campaigns were incorrectly set up, budgets were too small, the website was poorly packaged, and analytics were absent. This undermined the owner's trust in marketing agencies.
Main problems:
• Lack of brand component and systematic content
• Poorly set up advertising campaigns, chaos in actions
• Lack of analytics system and strategic vision
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Start of work:
Conducted an audit:
• Facebook Ads: chaotic launches without results
• Google Ads: incorrect keywords, low budget (6000 UAH), which did not allow for competition
What was done:
• Refined the website, as Google Ads is a key platform for medicine
• Set up analytics (Meta Pixel, Google Analytics), created a retargeting funnel
• Planned content for Instagram, filmed reels for trust
• In-depth analysis of the audience and market, development of advertising strategy
• Table for tracking results: conversion, cost per lead, subscriber analytics
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Campaign launches:
1. Therapy + general dentistry
• The application price matched the market
• +20 primary patients/month
Communication analysis (call tracking, direct) showed low conversion. Created a detailed guide for administrators with correct scripts.
2. Children's dentistry + gnathology
• Application price is 1.5 times lower than the market
• Patient flow increased 2.5 times to 35 primary patients
What was improved?
• Worked on the children's direction in content
• Optimized the website and administrators
• Rebuilt advertising campaigns
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Problems encountered:
• Underdeveloped communication
• Lack of analytics
• Chaos in advertising tools
• Underutilization of chairs
• Expensive subscriber ($3-4)
Results:
• Number of primary patients: 35 → 78/month
• Cost per subscriber: $4.18 → $0.53
• Website conversion: +23%
• Stable and scalable lead generation
• Improved work of administrators
Why was such a result achieved?
• In-depth analytics and digitization
• Extensive experience in the niche
• Maximal involvement in the project
• Systematic approach and strategy
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541 USD Eased the life of a dental clinic owner in Kyiv through advertising
Contextual Advertising
About the company:
A full-cycle dentistry on the left bank of Kyiv, specializing in comprehensive dental treatment.
… Collaboration period: 01.02.24 - to present
Task:
Establish a stable flow of primary patients from Instagram and Google.
Input data:
Previously, contractors worked on SMM, targeting, and Google Ads, but the campaigns were incorrectly set up, the content was chaotic, and the pains, fears, desires, and beliefs were not addressed. There were inquiries, but no patients.
Main problems:
• Lack of brand component and systematic content
• Poor technical setup of campaigns, lack of analytics
• Problems with lead communication and service component
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Start of work:
Conducted an audit of advertising campaigns:
• Facebook Ads: only traffic posts were launched, which resulted in expensive and ineffective inquiries
• Google Ads: incorrect keywords, unnecessary inquiries drained the budget
What was done:
• Set up analytics (Meta Pixel, Google Analytics), created a retargeting funnel
• Prepared a content plan, scheduled filming of reels to increase trust
• Optimized advertising accounts, conducted a deep analysis of the audience and competitive market
• Developed an advertising strategy and agreed on it with the client
• Created a table to track conversions and advertising effectiveness
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First launch:
1. Tooth extraction and pediatric dentistry
• Tooth extraction showed excellent results – inquiry $5-6
• Pediatric dentistry initially did not yield results, a quick relaunch was conducted through the internal Instagram account
2. Communication analysis
• Call tracking and direct analysis showed low conversion
• Created a guide for administrators to improve communication
3. Working with the website
• Although not involved in development, contributed to the process, provided edits to improve conversion
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Problems encountered:
• Communication issues with leads
• Lack of analytics
• Chaos in advertising campaigns
• Insufficient trust-building content
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Results:
1st month
• 60 primary patients
• Cost per patient – $20
• Conversion from lead to patient – 46.5%
2nd month
• 106 primary patients (49 adults, 57 children)
• Cost per patient – $16
• Conversion – 63%
3rd month (mass drops in advertising)
• 81 primary patients (40 children)
• Cost per patient – $24.78
• Conversion – 70%
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Why were such results achieved?
• Deep analytics and systematic approach
• Maximal involvement in the project
• Extensive experience in the niche
• Digitization of processes and correction of advertising
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316 USD Dentistry in Odessa
Social Media Advertising
About the project:
Dentist in Odessa. Problems with customers, very weak flow of people
The task:
… Applications for rehabilitation and restoration services
What was done:
They made a briefing to the client, formed goals and made an action plan for advertising.
- They analyzed the advertising of competitors in Odessa, conducted an analysis of their bricks and methods of attracting customers.
- Defined with the direction and offers, prescribed the strategy of lead generation through the Instagram direct and conducted an audit of sales to the customer.
When the preparatory processes were completed, they passed to the technical part of the launch. In the first launch they met with the problem of blocking advertising creatives, but I solved this issue through the tech-subject, the creatives were again in the robot. Three different auditories protested after which they looked at a stable result for applications
The numbers I received:
Robot duration: 2 months
Deposit amount: $320
Number of applications received: 135
The price of the application for refund: $2
Cost of the application for restoration: 2.8$
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293 USD Targeting for Design Dresses
Social Media Advertising
About the project:
Design jackets, sales around the world
The task:
… Return to sales of designer clothes after a massive break through the war
What was done:
After the start of cooperation, they immediately began to pick up countries to launch advertising, as the middle-year-old was unthinkable, and the commander claimed that he had a lot of orders from Arab countries.The first launch was in the UAE, Saudi Arabia, where we went to good indicators at the advertising office, but these countries did not bring the expected sales, it was up to 5 shots at the costs of $373 (sucks bought for discounts, so in the first month I went to 0).The next month I tested Ukraine (cities of millions) and several countries of Europe.The best for sale showed itself Ukraine and already on the second month with a cost of $390 I went in plus, making 15 sales with an average check of $130.Offerers used a 10% discount on the first order and a 30-50% discount on the old collection.For the purposes of advertising campaigns, they first tested the listing, they gave good figures in the office, but weak sales, after they began to post on traffic on a page in the Instagram, which began to bring sales.By selling the orderman itself, I think that in the presence of a skilled manager of sales, the performance in money would be significantly high.We work further, the numbers can change.
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361 USD Target for the largest real estate conference in Ukraine
Social Media Advertising
About the project:
Real Estate Invest forum 2022 - off-line west of Kiev with investments in real estate with top speakers such as: Andrei Onistrat, Igor Sirovatko, Denis Fetisov, Yevgen Savochka and others.The tasks:
Bring as many ice as possible to process the sellers in 3 months.The main task is to fill the room by 80%.What was done:
- Installed pixel on the site to track conversion events and future retarget
… - The base of the old customers + the base of the competitors, the traffic and retarget of the special offers were put on.
- Segmented audience into 3 different groups, under which they created offers and advertising creatives
- Implemented the optimization of advertising companies on quiet, who with greater probability to leave applications, by means of sounding by geo, wiki, interests and social status and the optimization of the connection, which is badly converted
Daily results monitoring and timely correction
Weekly report on numbers
Results are:
Time of the Robot - 1 MIS
- Costed - $1150
Number of pages from the site - 135 pieces
The price of ice is $2
- Number of transitions to the inst - 1300 pieces
- Transfer price - 0.8$ (Lids from the Insta were but didn't meet)
CTR (clicability indicator) - 2% at average
The work for the project was completed at the beginning of the war, in March they had to get on the numbers at 2 times more, thanks to the optimization and scalability of the connection.
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451 USD Target for Copies of Parfums
Social Media Marketing (SMM)
The tasks:
Connecting buyers through a website with the cost of the application less than $2
What was done:
… Because these copies of brands and Facebook actively banate advertising accounts, I bought accounts and anti-detection browsers, worked through mobile proxy
Create creative advertising.
- Heated accounts with a small activity on the type of viewing stripes, likes, etc.
Facebook Pixel and Analysis
Start advertising campaigns for the broadest audience with a daily budget of $50 per account, to give the opportunity to optimize Facebook for the desired audience
- Then in the project, the KPI was lowered at the price of ice to $1.5 and I had to search for new connections, so that the application could be refined.In summary, I developed new formats of creativities and off-fires + began to swallow the audience for interests and launch the retarget + lall audience, thus reduced the cost of the application almost 2 times and went to the KPI (the price of the application was from 0.8$ to 1.2$)
Results are:
Robot duration: 8 mps
- Costed: $ 21 105
- Number of applications: 17 462 pieces per 1.2$ with KPI 2$
Total advertising: 380%
Activity
| Latest proposals 8 | Budget | Added | Deadlines | Proposal | |
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Target pages BPS Knives
564 USD
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Targeted advertising. Promotion on social networks.
541 USD
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Target/Publishing
451 USD
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Set up advertising on Instagram
600 USD
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Support of contextual advertising
541 USD
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Google Shopping (Pmax) setup and Meta advertising
541 USD
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Targeted advertising and advertising on Google and Instagram
451 USD
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Looking for a PPC specialist (Google, Meta)
541 USD
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