Bogdan Dovgan
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Lvov,
Ukraine
1 hour 18 minutes back
available for hire
age 28 years
on the service 11 months 27 days
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: advanced
English: intermediate
Skills and abilities
Portfolio
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Furniture Store "Perlina"
Social Media Advertising
The store is located in Rivne city in the Metro shopping center where there are always many people and sales. Client's request: increase sales through advertising on Instagram.
Work plan:
… - creating a strategy for the advertising campaign,
- defining the target audience,
- creating several design and text options for the ads,
- setting up the ads and launching;
Details:
To achieve the desired result, the goal "Message" was chosen. It is worth noting that pre-added auto-replies with furniture prices because many people immediately asked for the price and were immediately filtered out if they could not afford it.
- analysis and optimization,
- advertising reports and feedback collection.
Target audience:
Men and women aged 25-50 who live in Rivne city and nearby district centers. The audience has no specific interests as the aim was to reach a larger number of potential clients.
Result:
The average cost per lead was $5.23 (using the exchange rate at the time of the campaign), over 2 months from August 1 to September 30, we received 108 leads. Of these, one resulted in 7 sales directly from the ads because people came to the store and said they saw this sofa or bed in the ad. Also, an increase in overall store sales during this period as people were not asked how they found our store.
Conclusion:
An interesting project with great potential that is currently not fully realized due to regional limitations where everyone already knows us. We are now working on expanding across Ukraine, where we plan to increase our income.
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REAL ESTATE "ARAL GROUP"
Social Media Advertising
How to promote real estate on Google Ads in Azerbaijani and increase the number of inquiries by 55%!
The client approached us with a challenging task to set up effective advertising for the Greenville Residence residential complex in Baku in Azerbaijani, which Google does not officially support.
WHAT DID WE DO?
… - Transliterated texts into Latin script
- Tested dozens of ad variants
We noticed that calls to the phone number are twice as many as inquiries through the online form.
SETUP AND OPTIMIZATION OF CAMPAIGNS
Search advertising
Display campaigns
// Collected keywords and negative keywords in 4 languages
(Azerbaijani, Turkish, English, Russian)
// Set up ads worldwide based on queries with the word "Baku"
// Launched campaigns across all of Azerbaijan,
although 90% of traffic comes from the capital
// Launched media advertising
in Discovery, Video, Display, and Performance Max formats
// Used look-alike audiences based on the client database
// The best results were achieved with Discovery and Performance Max,
but the latter generated up to 35% spam in inquiries
On the website, numbers are replaced to link each call to a specific campaign
RESULTS
55% increase in inquiries
78% reduction in average cost per inquiry
[only over 4 months]
We stay in touch with Aral Group 24 hours a day, just like with all our clients. This allows them to feel secure and get the maximum efficiency from cooperation anywhere in the world.
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Tattoo Salon Berlin
Social Media Advertising
About the project:
A tattoo studio in Berlin contacted me, which was just opening at that time. They valued my experience working in Europe. The advertising needed to be launched quickly because the tattoo artist was already there, filming the studio, and was unemployed.
The first difficulty we faced was the blocking of the account. The studio owners are in Moscow themselves, and all the accounts they previously worked with were blocked.
…
What has been done:
A new trust business manager was purchased.
2. The owners obtained a Kazakhstani card.
3. A new business page was created and filled.
Goal: to fill the artist's schedule who was there and to scale the advertising, as several artists were planned to arrive.
Target audience: before starting work, we analyzed the target audience, studied the accounts of studios and artists in Germany, reviewed their advertising, and drew important conclusions for ourselves.
We divided the advertising campaign: separately for men, separately for women. We focused mainly on men. It was important for us in the initial stages to advertise large tattoos. To immediately book one person for several sessions and generate high profit from them.
What we tested:
- Quiz site
- Direct messages on the arm
- Direct messages on mini tattoos
- We sold a separate advertising campaign with a discount coupon for prepayment
- Another strategy we tested was Facebook message ads
Results in the advertising dashboard:
During the period from May to July, a total of - $2219.43 was spent.
Average CTR - 2.89% (in some groups up to 7% on large volumes).
It is difficult to specify the exact number of applications because counting them in direct messages is challenging.
Over 1000 applications.
Average cost per application via quiz - $1.67
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Tattoo salon in the Czech Republic
Social Media Advertising
Tattoo salon in Prague, Czech Republic. Average check $130. We focus more on the Ukrainian segment, but we also targeted Czechs, although due to the language barrier, they received less attention. The goals were: increase the number of bookings, improve the account (visual part), increase local salon recognition.
## **Target Block**
… What was done?
A promotion strategy was written.
- Audiences for launch
- Types of layouts to be used
- Headlines and texts
- Launch plan
- Offers for use
Now, based on the results:
Spent: $2204
Reached users: 244,809 people Total clicks: 20,717 profile visits.
Earned: $11,750
ROAS: 5.3%
CTR of creatives: 2.4%
