Dmytro S.
Private message
Offer work
Kyiv,
Ukraine
a little busy
Rating
CV
Hello! I am a Full-Stack Digital Marketer.
I don't just "launch ads" — I build a comprehensive customer acquisition and retention system for E-commerce and service businesses.
How I can help your business:
1. PPC (Targeted & Contextual Advertising): My goal is to drive high-converting traffic that actually buys.
Google Ads: Setup of Search campaigns, Google Shopping, and Remarketing. Deep analysis of negative keywords to save your budget.
Meta Ads (Facebook & Instagram): Advanced campaign structure, creative A/B testing, and scaling of successful strategies.
2. Email Marketing (Retention): I work with your customer base to increase LTV (Lifetime Value).
Developing email marketing strategies from scratch.
Setting up automated flows (Welcome series, Abandoned Cart, Reactivation).
Database segmentation to increase Open Rates and Click Rates.
3. Analytics & Tech Setup:
Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup.
Pixel installation (Meta Pixel / Conversions API) for accurate tracking.
Why it is comfortable to work with me:
Always available during business hours.
I speak the language of data and results.
Strict adherence to agreed deadlines.
Ready to discuss your project. Contact me for a consultation!
Skills and abilities
Portfolio
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1917 USD Kickstarter Case: $141k revenue (ROAS 3.8)
Social Media Advertising
Project: Aleck (Innovative gadgets for skiers and active recreation). Platform: Kickstarter / E-commerce.
TASK: Ensure a successful product launch on Kickstarter.
… Platform goal: $10,000.
Client's personal goal: $100,000.
STRATEGY (Full-Stack approach): I did not just launch ads "head-on," but created a warming system.
1. Pre-Launch:
Created a conversion landing page.
Collected a database of several hundred "hot" leads through Meta Ads even before the sales started.
2. Launch:
Used Email marketing for immediate activation of the collected database.
Result: The goal of $10,000 was achieved within the first 2 hours of the campaign.
3. Scaling:
Switched the strategy from lead generation to direct sales (Conversion Ads).
Used a custom Pixel for optimization.
Effectively spent a budget of $37,000, scaling successful ad groups.
FINANCIAL RESULTS:
Expenses (Ad Spend): $37,000.
Revenue: $141,354.
ROAS (Return on Ad Spend): 3.82 (almost x4).
Client's goal exceeded by $40,000+.
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451 USD Meta Ads Case: CPL $12 (decrease -70%)
Social Media Advertising
Niche: Tourism / Wellness Retreats (Portugal). Product: High-Ticket retreat for relaxation and recovery.
PROBLEM: The client was receiving leads at $40. The main issue was that the advertising attracted an unqualified audience (students) who were interested in "travel" but could not afford a ticket.
… WHAT WAS DONE (3-Step Strategy):
1. Affordability Filter (Targeting) Stopped targeting broad interests like "Yoga" or "Travel."
Shifted the age range to 30-45+.
Added interest intersections: "Luxury Resorts" and "Mindfulness."
This filtered out the non-target audience and improved the quality of applications.
2. Immersion Effect (Creatives) Static photos no longer worked. I used "live" videos:
Drone footage (landscapes of Portugal).
Real activity shots (horseback riding, surfing).
Honest room tours (room overview). This justified the high price even before the click.
3. Hook through "Burnout" (Copywriting) Changed the messaging in the texts. Instead of describing features ("we have delicious food"), I tapped into the client's pain: "Are you burned out and need a real escape?"
RESULT:
CPL (Cost per Lead): Decreased from $40 to $12.
Budget savings: 70%.
Quality: Increased conversion to bookings, as a more aware audience was coming in.