Danilo I.
Private message
Offer work
Kyiv,
Ukraine
2 years back
available for hire
on the service 3 years
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Successful projects
Average rating
Skills and abilities
Portfolio
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1200 USD 12887 Leaders for Offline Business Conference
Social Media Advertising
#FacebookAds #InstagramAds #GoogleAds #GoogleAdwords
The company had to sell 8,000 tickets for a business conference.I had to attract 10,000 leads at a price of less than $7 per lead.Before that I advertised 5 conferences, and I had an understanding of what to do:
- Registered Google Tag Manager and wrote a TZ with a programming code, how to install it on the site;
… Install Google Analytics and Facebook Pixel in Google Tag Manager.And set the conversions that work when the user sends the form to the site;
- Established the transfer of expenditure data from Facebook to Google Analytics;
- Installed the transfer of sales data from CRM to Google Analytics.I have done this with the help of a programming professional.
- Found 3 auditories (administrators of Facebook pages, building, all people on Facebook) in Facebook advertising and 3-5 lookalike audits from the company's base.We ranked customers in the base according to the types of tickets they bought at the last conference.After that, various lookalike audits were made.I have always performed A/B testing in companies and group advertising. We started with 3 ads per group and ended up with about 30 ads per group.
- We had 8 speakers, and each of them was more or less popular in Ukraine. I tested each of the speakers in the ads and chose the 2 most popular and interesting speakers for people;
- After that, I tested the ad design with these two speakers. We also asked the speakers to record video invitations. Video ads performed better than text ads;
- Set up remarketing for people who were on the site 15, 30 and 45 days ago. Each of the advertisements had a different appeal to users;
- Remarketing to all users who were on the site at the time of the price increase alert. The company raised the price every month;
- The same remarketing worked in Google Ads;
- Set up a search campaign in Google Ads with brand keywords and speaker keywords. Conducted a video campaign for the audit of businessmen and remarketing;
- ROMI was about 250-300%.
Final result:
Google - 1790 leads
Facebook - 5517 leads
Instagram - 5580 leads
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300 USD Typography advertising in Google Ads
Contextual Advertising
#GoogleAds #GoogleAdwords
533 leads and $4 per lead for 6 months.
My client didn't get clients with internet ads. There was a new site, and he wanted to attract new customers through the Internet. He needed a new google ads account, google analytics account, etc.
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I installed Google Ads, Google Analytics and Google Tag Manager for a client.
In Google Ads:
- I searched for keywords: printing house Kyiv, printing house Ukraine, printing services, printing on T-shirts, printing on paper, UV printing, etc. Found over 1000 keywords.
- Compiled a list of negative keywords;
- Grouped keywords into ad groups;
- I divided all the keywords into two campaigns: the first campaign with the keywords "printing house" or "printing", the second campaign with the keywords "printing".
- Campaigns worked only in Kyiv.
After 6 months, we received 533 leads and spent $4 per lead.
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300 USD Advertising of sports water bottles
Contextual Advertising
#GoogleAdwords #GoogleAds
298 people per month. $1.6 per leather.
The customer was required to optimize Google Ads search and CMS campaigns to increase the number of leads and reduce the leads cost.
…
The result:
298 people per month. This is 64% more than before.
$1.6 per leather. This is 56% less than before.
What I did:
Google search campaigns:
1820 changes to keywords: adding negative keywords, ceasing using old keywords, adding new keywords;
280 ad changes: new ads have been added, ineffective ads have been disabled;
- 108 ratio adjustments: for geography, devices, schedules of advertisements;
- 161 change of targeting: this includes both corrections and other changes.
Google Display Network (Re-Marketing)
19 amendments to the rate;
- 204 changes in targeting: mainly - the exclusion of ineffective places.
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300 USD Advertising in Google Ads for Children's Holidays
Contextual Advertising
#GoogleAdwords #GoogleAds
The customer wanted to get more customers from Google ads. I needed to develop a strategy and create campaigns in the search network and KMS.
The result:
… 79 people per month. $5,52 per leather.
What I did:
Gathered the keywords;
Gathered the minus words;
- Connecting keywords into groups of ads;
Writing ads for the group;
- Corrected geo-instructions, budget, rates, graphs, etc.
He created a remarketing company.
Every day:
Added negative keywords minus.
Correction of rates and schedules;
Corrected the ads.
There is no longer access to the account, so I made screenshots of the report for the client.
Activity
| Latest proposals 2 | Budget | Added | Deadlines | Proposal | |
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Influence Marketing
226 USD
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Set Google Ads for Online Vocal Teacher
135 USD
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