Danya Bonka
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Tyachev,
Ukraine
4 months 10 days back
available for hire
on the service 10 months 26 days
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2 USD Development of content strategy and posts for the eco-cosmetics brand
CopywritingThe client needed to fill a new Instagram profile with content that not only sells but also educates the audience and builds trust in the natural cosmetics brand.
Goal: Create a visual style and write texts for 3 basic posts (sales, informational, engaging).
I developed the structure of the posts, selected relevant triggers, and wrote a content plan focused on sustainability and expertise.
Headline: Tired of feeling tight after washing your face?
… Regular soap disrupts the pH balance. Our foam with centella extract cleanses gently, like a cloud. Until January 20, we are giving away a face care checklist with the purchase of any product!
A unified Tone of Voice (brand voice) has been established.
Visual design has been prepared (3x3 grid).
Texts are optimized for the algorithms of 2026 (short paragraphs, keywords for searching on Instagram).
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1 USD "Sales description of the product for the online store" etc.
CopywritingFor example: a sales text aimed at attracting the client and increasing interest in the product. Structure: headline, benefits, call to action.