Daria Lastovetska
Rating
Skills and abilities
Outsourcing & consulting
Portfolio
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Google Ads optimization for LED lighting store
Contextual AdvertisingWhat was done:
Audit of the advertising account;
- Improving tracking on the site, setting parameters for dynamic remarketing;
Collection of semantics for search campaigns;
… Creating relevant ads and extensions;
- launch several search campaigns on different geos - for equal display throughout the country and more detailed optimization;
Starting and optimizing standard and smart trading campaigns;
- Search campaign optimization - keyword analysis, adding minus words, adjusting bets;
Starting and optimizing dynamic remarketing;
The launch of the Interest Campaign and Discovery Campaign;
Creating and testing different audiences by interest;
Analysis and elimination of ineffective locations;
- Optimization of key KPI indicators - conversion cost, ROI, ROAS, as well as work on CPC reduction and CTR increase.
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Google Ads optimization for the Legal Office
Contextual AdvertisingWhat was done:
Audit of the advertising account;
Tracking on the site;
Collection of semantics for search campaigns;
… Creating relevant ads and extensions;
Starting a smart search;
launching search campaigns on different geos;
- Advertising campaign optimization: keyword analysis, adding minus words, adjusting bets, testing different bets targeting strategies.
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Google Ads optimization for security firm + Youtube video advertising
Contextual AdvertisingWhat was done:
Audit of the advertising account;
Tracking on the site;
Creating different types of audiences for video advertising: by interests, special types of audiences, remarketing audiences, etc.
… Starting and further optimization of video campaigns;
- collection of semantics for search;
Creating text and adaptive ads, as well as extensions;
- Connecting the script to optimally cleanse the unwanted places of video advertising on Youtube (child content);
Starting Smart Search and Max Performance Campaigns
Search optimization: analysis of keywords, adding minus words, adjusting bets;
Testing the different strategies of stakes.
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Google Ads optimization for the branded accessory store
Contextual AdvertisingWhat was done:
Audit of the advertising account;
Tracking on the site;
Installation and launch of dynamic remarketing;
… Collection of semantics for search campaigns;
Start and optimize search campaigns: keyword analysis, adding minus words, adjusting bets.
Creating text and adaptive ads, as well as extensions;
Testing the different strategies of targeting - conducting A/B testing;
Starting a smart search and dynamic search campaign;
Starting a search remarketing;
launch of the Discovery campaign;
Analysis and elimination of ineffective locations.
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Google Ads optimization for the gift store
Contextual AdvertisingWhat was done:
Audit of the advertising account;
Tracking on the site;
Starting and further optimization of trading campaigns;
… Setup, launch and optimization of dynamic remarketing;
Starting smart and dynamic search campaigns;
Analysis of search requests and minus;
Creating unique relevant ads;
Creating different types of extensions;
launch of the Discovery campaign;
Analysis of locations;
The Max Performance;
- Analysis and optimization of KPI indicators - reduced conversion cost, increased ROAS, reduced CPC.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Set up banner advertising in Google
45 USD
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Advertising in Google Ads
23 USD
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The Google Shopping
23 USD
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Set up a dynamic advertising on the Internet - shop
23 USD
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Set goals in GTM
11 USD
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Google Shoppinng c Tilds
23 USD
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Required Audit and Google Ads Consultancy
18 USD
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Settings for Google Shopping
68 USD
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The Performance Max
45 USD
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Google Ads - setting contextual advertising - seeds, goods, etc.
68 USD
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