Darina Krazhay
Private message
Offer work
Vinnytsia,
Ukraine
available for hire
Rating
CV
Certified Google Ads, Google Analytics & GTM, and GMP tools specialist.
Purposeful and results-oriented PPC specialist with over 3 years of experience. I work with Google & Facebook Ads, Google Analytics, Google Tag Manager and more advanced tools like DV360, SA360 and Campaign Manager. I have experience both in performance marketing for e-commerce businesses and companies engaged in attracting potential customers and in media advertising. I launch, lead, and optimize advertising campaigns for world-famous and large Ukrainian brands with budgets up to 100K dollars/month. Managing budgets of over 100 000$ per month. Managing 500+ ad campaign launches.
Locations of advertising companies: Ukraine, Kazakhstan, USA, Turkey, Poland and others
Google Ads:
* audit of existing advertising campaigns;
* creation of project promotion strategy;
* advertising campaigns set up and optimization;
* advertising campaigns indicators analysis;
* verification of advertising campaigns;
* analysis of indicators, achievement KPI;
* A/B Testing;
* ROI/ROAS Optimization;
* generating reports on the work of advertising campaigns in Google Sheets or Google Data Studio.
Skills and abilities
Services
Promotion
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Contextual Advertising
from 16 USD for hour
- Lead Generation & Sales
- Social Media Advertising
Portfolio
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Setting up an LCD for a hotel-restaurant
Contextual Advertising
Client - hotel and restaurant complex with SPA
KPI: increase in the number of bookings
For this project, an advertising cabinet was created and set up, Google Analytics 4 was connected, and all tracking was configured from scratch.
…
During the first month, search campaigns were set up by categories and a brand campaign. As a result, traffic increased several times.
During the second month, we actively worked on optimizing the performance of the advertising campaigns and scaling. Recommendations for website improvement were provided.
Result: the number of users on the site +27.3%, including new users +26.7%. Click conversions for "Book" +78%, booking form +333% by November.
After adding the "Call Back" button to the site, we recorded an increase in the number of phone calls by +250%, while the number of calls from organic sources increased from 4 to 11 (by 1.8 times) and from brand searches from 1 to 10 (by 9 times).
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600 USD Running an advertising campaign for 1 month.
Contextual Advertising
Client - children's goods store
The client reached out for consultation and online audit, as they were not satisfied with the work of the current contractor. During the consultation, we discussed the main problem areas and I provided recommendations for improving the performance of advertising campaigns.
… After that, the client proposed collaboration, as the high season (December) was starting in this niche and results needed to be improved. I suggested changing the bidding strategy and focusing on Smart Shopping campaigns.
Result: In two weeks of December, we managed to improve the metrics almost 2 times compared to November by emphasizing shopping ads and separating them into a separate group of objects within the campaign. Additionally, the change in strategy from Maximum Conversion Value to Maximize Conversions influenced the improvement in conversion rates - campaigns receive more data for learning. As a result of December, despite scaling the advertising and an increase in costs by +145%, we achieved +510% in sales with a revenue growth of +174%. Against the backdrop of rising costs, we managed to maintain and even improve the ROAS indicator.
The average CPA was 300.9 UAH, which is 62.1% lower than the previous month. The number of purchases was 380 (5.2 times), ROAS 794% (+14% from November), revenue 859.3k (+179%) - according to GA4.
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The Google Ads Certificate
Contextual AdvertisingPosts Tagged ‘Google Adwords’
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Create and set up an advertising campaign in Google Ads
50 USD
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Google ADS Advertising
95 USD
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Google Ads contextual advertising setup
23 USD
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Нужно помочь разобраться в гугл адс + аналитика по проекту
16 USD
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Setup and optimization of ADS + management.
113 USD
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Set up advertising in Google Ads.. for ticket sales
56 USD
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Set goals for the online store
113 USD
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Promotion of goods through a merchant
113 USD
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Need a specialist in contextual advertising
248 USD
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Set up Google Shopping
291 USD
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