Darya Gudzik
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Kyiv,
Ukraine
9 months 15 days back
available for hire
on the service 10 months 19 days
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789 USD Case: How to get inquiries for under $1 for a foreign language school?
Detailed description can be read at the link to the case. No redirects to other pages or phone numbers.
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789 USD White & Flex – How to recoup a new business from scratch
Create a corporate style for the company on social media and bring it to the FIRST PROFIT
Point A 02.23:
The company has no corporate style and understanding of how to sell online
… Low effectiveness in website implementation
The company's social media are developed through Give-Away
Zero sales for 6 months of operation! Come to us!
Point B 09.23:
The corporate style and identity are reflected in all aspects
New website with a 10% conversion rate
25 sales per month with an average check of $800
The project approached us at the beginning of February 2023.
At that time they had:
zero sales
no understanding of where to move and how to act to achieve business payback
does the product have its place in the market?
an account with followers bought through GiveAway
spent thousands of dollars on advertising
a website that was hacked and not working effectively
Metrics over 8 months:
ER / ERR — 16.5%
Lead cost — $5
Sale price — $30
Number of visits — 474,000
It is very important to note that there are many competitors,
but our USP minimized the threats for us!
Thanks to the system we built in:
content
advertising
sales
communication
We achieved this result.
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677 USD Invested $790 – Earned $25,300 – Euro Education
Task:
Increase the number of inquiries and sales of the service
through advertising on Facebook and Instagram
… Point A 02.23:
The company has from 1 to 3 applications per week, trying to run ads independently
The company does not understand how to manage social media so that it generates inquiries in conjunction with advertising
Point B 05.23:
The company closed the spring and summer enrollment in three age groups
The company has a corporate style for the Instagram social network
Trust in the company increased due to stable advertising and quality social media
Purpose of advertising campaigns:
Unfortunately, the website is morally outdated, navigation is very complicated, and during registration, it is very difficult for a person to understand what exactly to click on, so we chose a Lead form as a method of collecting applications.
During testing, it became clear that there is no point in running ads in the Czech Republic and Kazakhstan.
Leads are very expensive and do not even answer calls.
The audience in Ukraine, on the other hand, provided cheap and interested leads. Therefore, it was decided to focus on it and optimize the results. Then we just observed how competitors take our advertising campaigns and launch them :)
Over the entire period, the following was obtained:
101 applications; 10% - no answer, and another 10% - not interested; the remaining 80 applications were of good quality.
To sum up, the advertising results are:
Advertising budget - $790
Number of applications - 101
Number of sales - 11
Earned $25,300
ROAS - 3200%
