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  1. Freelancers

Yurii F.

Offer Yurii work on your next project.

Ukraine Dnepr, Ukraine
10 months back
Available for hire available for hire
2 Safes completed
1 year back
2 clients
age 46 years
on the service 3 years
Freelancer Yurii F. — Ukraine, Dnepr. Core skill — Contextual Advertising, Lead Generation & Sales

Rating

Successful projects
No data
Average rating
No data
Rating
465
Contextual Advertising
202 place out of 1208
Lead Generation & Sales
135 place out of 769

Language proficiency level

Українська Українська: fluent
Русский Русский: fluent

CV

Specialization:

Work with advertising in:

  1. Google ADS
  2. Google Shopping
  3. YouTube
  4. Facebook (Instagram)

on large budgets.

Experienced advertising specialist in Google Ads, Facebook since 2017.

I regularly undergo training and improve my skills in Google Ads and Facebook advertising.

I have deep knowledge in the field:

  1. Creating both marketing and advertising strategies.
  2. Creating sales funnels, advertising funnels.
  3. Creating compelling ads (using models such as AODC, AIDA, etc.).
  4. Creation of creatives, both video and static.
  5. Selection of semantics for ads and creation of corresponding website pages.
  6. Setting up, testing, and optimizing advertising campaigns for Google search, Google Display Network, and remarketing.
  7. Different strategies for advertising on Facebook.
  8. Budget planning for advertising campaigns.

Working as a team: Advertising, SEO promotion and Copywriting

Skills and abilities

Promotion

Portfolio


  • 226 USD

    Setting up advertising for an orthopedic center

    Contextual Advertising
    Setting up advertising for an orthopedic center — example of freelancer's portfolio work in category Contextual Advertising
    Conducting an audit of the #Google ADS account and identifying reasons for lack of sales. Developing a new marketing strategy, setting up #contextual advertising, optimizing advertising campaigns. #GoogleADS #contextualadvertising

  • Starts sales for metal doors production

    Contextual Advertising
    Starts sales for metal doors production — example of freelancer's portfolio work in category Contextual Advertising
    The task of the Customer: Starting sales on the Internet for the working enterprise for the manufacturing of metal doors.Made 1: Analysis of the preparation of the business for online sales
    1 .Demand: A fairly large demand on the market 74,000 requests/miss (screen in deposited).The 2ndCompetitors: quite weak in the niche complex offer.If you provide a fully ready solution for the final buyer, then it will be a great advantage.3 .A fairly "weak" and unattractive sites in the niche are a advantage and the opportunity to stand out.and 4.Complexity of choosing the door due to bad offer.and 5.The budget is calculated only on the 1st sales page (on search): 74000*0,8*0,2*8 = 94720,00gn,
    where
    0.8 - 80% of the market needs to be "successful"
    … 0.2 to 20% CTR
    8 grn is the average price per click in the niche.Thus, you can count on direct sales only from Search Ads around 450od/month when the conversion from the site is achieved by 3-4%.It's not much for sales with average check.
    By the way, if the customer does not count on such a budget, then our cooperation on this ceases because it is already other sales strategies and does not relate to obtaining high results.There is a completely different goal.We are interested in the volume of sales from which we get a reward.Made 2: Customer’s website analysis is not completely ready for sale:
    1 .The speed of the site is 33 (very bad);
    The 2ndTechnical SEO is missing - there is even a lot of H1 on each page.Not listed title, description, etc.3 .The structure of the site is not processed.and 4.No content on the site.
    Conclusion: If you launch an Ads on a site, for example, Google will give shows 10 times more expensive and will not give the entire volume of traffic.Made 3: Analysis of the best in our
    1 .Analyzed by 4 of the best sites in each of the 5 countries, all useful and important elements and offers of sites were collected.The 2ndThe website design has been developed without taking into account all marketing offers.Made 4: Development of the "Package of the Product"
    1 .Selected Semantics
    The 2ndPrepared ideas to raise the cheque by 20-40% (Rise of the cheque we understand - adding high margin to 1000% packaging, thanks to which you can a) increase the conversion; b) win strongly, even if for the expense we have the opportunity to "make" the price even for advertising, compensating in the subsequent sale by add-on packaging)
    3 .Offering a credit card of customer loyalty and options
    and 4.Prepared Leather magnets for some Advertising Companies and Increased Conversion Strategies
    All this is necessary for the site to have such possibilities (software implementation)
    and 5.Created Content Plan
    6 .The sum of SEO promotion and content expenditure is prepared - 50 competitors have been analyzed to understand the volume of links.(In the workplace there is no need to test.You need to do technical SEO immediately and then launch advertising - so we make a very significant contribution to SEO promotion and our today's advertising expenses give results in the future)
    7 .Planned new business process - delivery to doors and installation in large cities with further expansion in regions
    8thPlanned branded form of installers
    The 9.Planned rules of installation, conditions of work, cleanliness
    The 10.A) for advances; B) for positive feedback for sellers or installers

    Made 5: Creating Business Processes for Starting Ads
    1 .The call center’s work is creating sales and sales scripts.(In some cases, we have the practice of increasing the check by 20% only thanks to sales scripts)
    The 2ndSelected CRM
    3 .Created TZs that must provide CRM (from the recording of conversations to the sending of checks for payment)
    and 4.Chatting bot for the site
    and 5.Loan / Payment System

    Now all the above is being implemented.After that, sales will be guaranteed, as the price policy is attractive for the end consumer.While all the above described is equal to the price of approximately the usual monthly budget in one search campaign, so it is very necessary and relatively not expensive

  • Organic goods online store

    Contextual Advertising
    Organic goods online store — example of freelancer's portfolio work in category Contextual Advertising
    Obtained tasks:
    1) In accordance with the existing model to create a website online store in 3 languages
    2) Start online B2C sales in Ukraine (start the launch after 3 months)
    3) Start online B2B sales in Ukraine (start the launch after 2 months)
    … 4) Start online B2B sales across Europe (start the launch after 12 months)
    5) Complete the website with content in 3 languages
    6) SEO Promotion (after 6 Miss)
    The term of implementation is 1-1,5 years

    The work is done:
    The manufacturer had 7 goods for sale.Total 3 - for Ukraine, as the main retail consumer
    A B2C Sales Strategy
    2) A strategy designed to increase the average check in 10 times
    3) The Simantic Core
    4) The Structure of the Website
    5) Develop a Content Plan for the Website
    6) Site pages are created immediately under the requirements of technical SEO - an important component so that the Contractor does not pay the second time
    7) Extension of the range to >90 products (released for 1 year adding the range)
    8) Started Google Search Advertising (results in deposited)
    9) In 2.5 months turned $7 347,62 and received 815 conversions below the planned price (not more than $10 at the beginning) at the conversion rate of 4%.The price will be lowered more than twice.Such a high price is planned and caused by a fast launch on a large number of Key Groups.It is justified by the lifting waiting 10 times.Google Shopping Advertising
    The following planned actions:
    11) After receiving statistics, optimization begins: improving the ads, adding relevant pages to the site and bringing advertising quality indicators to the highest - to get the lowest price per click.12) Creating a free ice magnet that is important for every potential buyer
    13) Launch YouTube ads on Ice Magnet.Interested Auditors
    14) The launch of the sales video on Facebook - you need to test the channel on direct sales, on ice magnets.Interested Auditors
    15) Testing e-mail discharge on receiving ice magnets
    16) The launch of video and banner advertising in Google similar to interested audiences
    17) Starting video and banner advertising in Google on similar audiences already converted
    18) On the protest audience launching advertising on Facebook
    19) After receiving statistics, the launch of RK on Facebook on similar audiences.20) Special video and banner advertising on the audience for the B2B sector (we choose those who are interested in wholesale purchases)
    Google Search for wholesale buyers for the B2B sector

  • Manufacturing and sale of mirrors with lighting

    Contextual Advertising
    Manufacturing and sale of mirrors with lighting — example of freelancer's portfolio work in category Contextual Advertising
    The full launch of online sales in business.The manufacturer is the mirror manufacturer.Task: to do marketing research to find goods that can be produced on existing equipment and sold through the online store.The goal is to increase the turnover in 2 times.The goods found:
    1) Mirrors with LED lighting
    2) Boxes with LED lighting

    … made by:
    Creating a new brand
    2) made website - online store
    3) implemented measures for the quality work of managers: complete individual CRM settings, calltracking, made unified software for fast launch in production (15 minutes - average time spent on receipt of order from the customer to delivery in production.Each unique mirror with ice light from any side, with sensors of 7 species, music, increased lens in any city, size from 0.16m2 to 2.64m2)
    Developed strategies and launched advertisements:
    The Google Shopping
    by Google Brands
    Google is searching
    Google Remarketing
    Facebook Remarks
    YouTube to collect audiences
    Video on Facebook to gather audiences
    Video on Instagram to gather audiences
    Facebook Direct Sales to Interested Audiences
    Instagram Direct Sales to Interested Audience

    The result:
    1) Advertising spent in 2.4 years 852 000 grn (I apply the screen of the Google ADS office)
    Increase of production turnover 5 times in 2 years
    3) Expansion of production (acquisition of new equipment)
    4) 1.5 times increased GDP in the enterprise to workers
    5) reduced price price of the click 2 times compared to the start of the Ads

Reviews and compliments on completed projects 2

24 July 2024 90 USD
Contextual advertising

Quality
Professionalism
Cost
Contactability
Deadlines

Very comfortable collaboration with Yuriy.
Expertise and a desire to help the client's business grow are felt.
Yuriy is always in touch. The results of the collaboration are felt in the very first month.
We recommend working together.

Dmitry Igonin | Personal | Response review

21 June 2023 23 USD
Writing Ads for Google Performance Max

Quality
Professionalism
Cost
Contactability
Deadlines

Everything is good. Everything is good. Everything is good.

Aleksandr K. | Personal | Response review

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