Vitaly Dyblyuk
Offer Vitaly work on your next project.
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Offer work
Kyiv,
Ukraine
9 days 22 hours back
available for hire
age 30 years
on the service 12 years
Rating
Successful projects
Average rating
Skills and abilities
Portfolio
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PPC Facebook Ads - Sellmax.com.ua
Social Media Marketing (SMM)
Description of the project
Website: sellmax.com.ua
Service: paid Facebook Ads advertising
… Region : Ukraine
Topics of the company: online store for the door
What the customer comes with?
A context advertising that has given good results.
The main problem was that in contextual advertising it was already difficult to scale without a significant increase in the value of the lead.- The customer had a unique product with good advantages, which was important to illuminate the new target audience.
The objectives of the project
The task was to attract customers through an additional channel of advertising targeted advertising in Instagram and Facebook.It was important to get on profitability in the first two months.- Accent to the category "The Door of the Swarm"
Characteristics of the project
The average check of the goods is high enough for advertising on Facebook, so it was important to find the most targeted audience.It was important to make the creatives as simple as possible and at the same time to reveal the advantages of the product.
The decision was made to protest several hypotheses of launching advertising campaigns.The launch of the catalogue, advertisements with the creatives of the gallery format that were displayed in the news tape.performed work
Analysis of the target audience to select targeting
- Improved targeting for interests, gender and age
Creativity with all resays
Facebook Pixel Settings and Conversion Tracking
Structure of advertising campaigns and advertising groups
- Tested several options of creatives and ad groups with different targetings by interests
The “Catalog” campaign has been launched, which has never delivered any result.
- Advertising campaign optimization has been carried out(adding interest targeting, adjusting stakes, adding new creatives and re-starting campaigns
Results
Go to a stable flow of lead.
- One large order was received, which significantly occupied advertising
We have come to a stable recovery of advertising since the second month with its further scalability.
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PPC Google Ads - Purchase of whole and bit cars
Contextual Advertising
Description of the project
Website: Confidential
Service: Google Ads Ads Ads
… Region : Ukraine
Topics of the company: the purchase of bits and whole cars
What the customer comes with?
Google Ads advertising campaigns were set to a basic level, worked several search campaigns that were poorly structured with irrelevant key queries and with incorrectly selected matching type.No calls were followed.There was little time spent on the optimization of advertising campaigns and their efficiency was low.- Uneffective bets strategies have been used for this niche.- The main problem, it is a lot of non-targeted calls and the budget was quickly spent.No advertisements were made.Not all available tools in Google Ads have been used
The frequency of displaying ads in the top positions was low.As a result, there were few targeted leaders.The objectives of the project
Increased number of targeted leads
To focus on the priority direction of the car and cover the maximum demand.- Reduce the cost of the leads by GEO Kiev and the region.Strategy
- Competitors analysis - first and foremost conducted advertising analysis and competitors website.As a result, we have determined what are the main advantages in competitors and make our unique advantages to stand out among the rest of the market players.Our main UTPs were that we have our own evacuator and we can quickly get to the place and take the car, as well as the possibility of quick calculation and the purchase of a large selection of different cars.- Establishment of basic track analysis - it was important for the customer to understand the real efficiency of advertising and to understand what exactly the keywords bring to the purchase of machines.For this purpose, the call tracking analytics and the SRM system were connected, which allowed us to understand the effectiveness of each individual campaign, ads and key queries.- Site analysis - conducted a basic site analysis to identify and eliminate critical errors.Basically, recommendations were given on the improvement of the UTP, block of reviews and answers to questions.The visual part of the site has also been partially improved.performed work
- Forming the correct structure of the advertising account that allows you to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
Testing and choosing an effective bet strategy.- Installation of call tracking that allowed to track calls from advertising and also improved conversion optimization.Identify the most conversion requests and allocate them into a separate advertising campaign.- A new structure for the division of campaigns into bite, whole cars and division by cities with different rates.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of lies has increased twice.The quality of the leads improved by 40 percent.
The cost of the leather decreased by 150%.
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PPC Google - Salesjam - implementation of SRM systems
Contextual Advertising
Description of the project
Website: salesjam.com.ua
Service: Google Ads Ads Ads
… Region : Ukraine
Topics of the company: implementation of SRM systems
What the customer comes with?
- The customer mainly worked with permanent customers and the attraction of new customers was almost no.I have not launched paid advertising before.- Recently made a site and wanted to just launch a paid advertising and there was a choice between Facebook ads or context advertising.The problem was that some of the permanent customers left and needed to quickly attract new target projects to the business.The objectives of the project
Obtaining target customers with paid advertising
The task was to attract target customers with a minimum cheque of $800.The cost of the leads should not exceed 800 UAH.The Strategy
- Website analysis and improvement - detailed communication with the customer was carried out to deepen in the specificity of the business and target audience, also a analysis of the competitors' sites was carried out.Based on this information, the main UTPs and additional blocks that had to be made on the site were formed.The emphasis was made on the high expertise of the customer in their field, which was actually displayed on the site with the help of reviews and cases.They also implemented up-to-date windows with special.The proposal that in the future brought the main flow of lead
The analysis of demand was carried out.In the course of which the understanding was formed that there are the main two target audiences in the customer’s business, are those who want to implement a specific SRM system and those who have not yet identified and in general seek information on the implementation of the SRM system.Also a large crowd of requests that want to improve the current SRM system.As a result, we have determined that our task is to work primarily with the target audience who wants to implement a specific SRM system.- Contact with the sales department - access was obtained to the call records of managers and the SRM system where managers worked to analyze the quality of the leads.The basic UTM labels were also set and connected to the SRM system, which allowed to understand in the future which keywords and campaigns were effective.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- One of the barriers was that the most targeted requests had a high price per click, so it was important to correctly distribute these words by campaigns.- Selling adaptive ads with all possible extensions added
Two campaigns were left in the process and only the most conversion requests were awarded.In the process, it came to the point that we needed to create a dop.pages on the site under each service on the implementation of the SRM system.Testing and choosing an effective bet strategy.The “Maximum Conversions” strategy has shown the best outcome.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
In a month, the price of the leather was 800 UAH.
In the second month, the advertising began to rise.
A stable flow of leads.
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PPC Google - Sellmax - online store for door accessories
Contextual Advertising
Description of the project
Website: sellmax.com.ua
Service: Google Ads Ads Ads
… Region : Ukraine
Topics of the company: online store for the door
What the customer comes with?
Google Ads advertising campaigns were set to a basic level, worked several search campaigns that were poorly structured with irrelevant key queries and with incorrectly selected matching type.No conversions were set to Google Anylytics and they were not transmitted to the Google Ads advertising cabin.There was little time spent on the optimization of advertising campaigns and their efficiency was low.Only manual bet strategies were used.No advertisements were made.No electronic trade.
Not all available tools in Google Ads have been used
As a result, the advertising didn’t take over itself.The objectives of the project
Increase of sales by minimum 2-3 by priority category of goods
- Focus on priority categories: Automatic for open and open doors and increase sales there.Get out of the recovery of advertising campaigns
Strategy
- Analysis of competitors - the main competitors have been identified and we will conduct an analysis of their representation on the internet.During the analysis, it was determined what indicative volume of traffic from paid advertising are received by competitors, what key queries are advertised, what UTPs are used in advertising and what main tools in paid advertising are used.As a result, it was found that the main tool in context advertising is Google shoping, the main UTPs are linked to the provision of discounts, fast delivery and manufacturing.The main effective key requests are mainly commercial requests such as: automation for the opening door to buy, automation for the opening door price, etc.- Analysis of the client's niche - several strategic sessions with the client were conducted during which they found out: who is the main target audience of the client, which goods are most marginal, how often repeated purchases occur, how the potential customer makes purchasing decisions, etc.Site analysis - a basic site analysis was carried out to identify and eliminate critical errors.Basically, recommendations were given on the upgrade of the ordering page, the product card and the speed of the site’s download.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
- E-commerce setting with macro and micro targets to track the effectiveness of advertising campaigns
- Providing tz to set the feed data for commercial advertising campaigns and subsequent feed optimization
- Start the main tool Intelligent trading advertising campaigns.Identification of the relevant keywords with the correct type of conformity and the launch of search campaigns and with the further transition to automatic bet strategies, which allowed to increase efficiency.- The launch of DSA data feed campaigns, which allowed to appear on low-frequency point key queries.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of transactions increased 5 times.The average check increased twice.
Recovery of investments +700%
The number of sales by priority categories has increased several times.
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PPC Google Ads - Skvagina - Internet water supply store
Contextual Advertising
Description of the project
Website: skvagina.com.ua
Service: Google Ads Ads Ads
… Region : Ukraine
Topics of the company: Internet store of water supply goods
What the customer comes with?
The sales of visiting the site were only from organic traffic.
- Context advertising was launched only on other sites on the made on Prom.ua and showed no high efficiency
There were critical errors on the ordering pages.
There is no e-commerce.No calls were tracked on the site and no calltracking was installed.
The objectives of the project
Start selling with contextual advertising and get out in the first two months of work on profitability of investments
- Selling certain directions of goods that are popular and with high marginality.To get to the planned price of the transaction in each individual category of goods.Strategy
- Analysis of competitors - the main competitors have been identified and we will conduct an analysis of their representation on the internet.During the analysis, it was determined what indicative volume of traffic from paid advertising are received by competitors, what key queries are advertised, what UTPs are used in advertising and what main tools in paid advertising are used.As a result, it was found that the main tool in context advertising is Google shoping, the main UTPs are linked to the provision of discounts, fast delivery and manufacturing.The main effective key requests are mainly commercial requests such as: automation for the opening door to buy, automation for the opening door price, etc.- Analysis of the client's niche - conducted several strategic sessions with the client during which they found out: who is the main target audience of the client, which goods are most marginal, how often repeated purchases occur, how the potential customer makes purchasing decisions, etc.- Site analysis - conducted a basic site analysis to identify and eliminate critical errors.Basically, recommendations were given on the upgrade of the ordering page, the product card and the speed of the site’s download.performed work
Forming the proper structure of the advertising account that allows to effectively optimize and improve advertising campaigns.- Selling adaptive ads with all possible extensions added
- E-commerce setting with macro and micro targets to track the effectiveness of advertising campaigns
- Providing tz to set the feed data for commercial advertising campaigns and subsequent feed optimization
- Start the main tool Intelligent trading advertising campaigns.Identification of the relevant keywords with the correct type of conformity and the launch of search campaigns and with the further transition to automatic bet strategies, which allowed to increase efficiency.- The launch of DSA data feed campaigns, which allowed to appear on low-frequency point key queries.- Continuous adjustment/optimization of advertising campaigns in order to improve results, namely: ratio adjustment, minus words, budget redistribution, keywords adjustment, adding new requests, etc.Results
The number of transactions increased 5 times.The average check increased twice.
Recovery of investments +700%
The number of sales by priority categories has increased several times.
Activity
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SMM branded content
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Freelance project
226 USD
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193 USD
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135 USD
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Advertising of Google
90 USD
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Electronic Commerce GA4
45 USD
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