Sergey Sarancha
Private message 
Offer work 
available for hire
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Skills and abilities
Promotion
Translation
Writing
Portfolio
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100 USD Google Ads: Metal Pricing Poland (Polish)
Contextual Advertising
Examination of existing RK. Strategy of optimization and development of new RCs
Translate Google Analytics to GA4. Installation on GTM
- Collecting semantics in Polish by all priority categories. Agreement
Advertising campaigns for search
… - setting local advertising campaigns that worked very well. There were calls that were traced through coltreking.
- There were also a lot of other microconversions that we tracked.
Testing of the MSC, no results.
Testing of remark. The result was, but with variable success, it is necessary to change the audience, to look for ways of influence.
Analysis and Reporting
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68 USD Google Ads: Metal Pricing Ukraine
Contextual Advertising
Installation of Ga4. Objectives, auditories, etc. Installation was done using GTM
Structure of advertising campaigns. Considering the number of categories, the specificity of the product, the variants of the wording.
- it is not a store, so setting only search RK;
Testing various tools: KMS, discovers, local, etc.
… The conversions began to get almost instantly. The main active direction, was the category "Aluminum". The price of the conversion was 50-100 UAH.
- Additional services: cutting metal. They also used hot keywords.
Testing remarketing from different auditories;
A/B testing, analysis and reporting
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2 USD Google Ads: The Internet Store “Flower Stabilization”
Contextual Advertising
Developing a strategy to promote this project
Installation of Merchant Center. Download the fida in Ukrainian and Russian languages. Set up the fide apart to the usual trading RK, apart to the performance max
- GA4 settings: objectives, auditories, e-commerce
The creation of the ordinary trade RK
… Creation of RK performance max
Testing of other instruments: KMS, search, discovery
Testing Dynamic Remarketing
Analysis and reporting
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150 USD Google Ads: The Internet Store of Foreign Literature Tutorial
Contextual Advertising
- Visiting the account of the merchant center from blocking
Analysis of the FID Robots. Correction of FID
Analysis of existing commercial RK robots. Correction and Transition
Testing of KMS
… Expansion of the brand RK
Creating a dynamic remarketing
Analysis and reporting
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226 USD Google AdWords in the US Private tours in the US
Contextual Advertising
Theme: Private tours to SPB (targeting to the United States)
Purpose: Applications for the tour
… made by:
Advertising Campaign on Target Request
Advertising campaign on thematic requests
Advertising campaigns on competitors
Advertising Campaign in KMS (by keys)
• Advertising campaign in KMS (for keys + interests)
* Advertising campaign in the KMS (by keys + platforms)
Dynamic search advertising campaign
Marketing by audience lists
Applications: 1-4 per day
Cost of application: 600 - 800 rubles
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79 USD Advertising Yandex.Direct “Frequency Converters”
Contextual Advertising
Advertising in Direct
Purpose: calls, requests and purchases.
made by:
*RK on search (dispersed to separate subcategories)
… *RK in RSI (targeted) (text)
*RK in RSJA (targeted) (graphic)
• Retargeting
achieved :
-CTR on search - 6%
-CTR in RSI - 0.28%
Total conversion - 17%
Cost of 1 lida - 230 rubles
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79 USD Advertising in Yandex Direct "Sales of Tracks"
Contextual Advertising
Theme: International Transport and Customs Form
Region: Moscow and Obl
Purpose: Applications and calls.
…
17 advertising campaigns
*RK in search by target keys (by categories)
* Individual RK in the RSI by directions (target)
*Retargeting by sales wheel
Results
Applications: 4-15 in month
Cost of application: 300-500 rubles
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90 USD Advertising at Yandex.Direct “Siding”
Contextual Advertising
Topics: Siddhartha, Sophia
Region: Tambov and Obl
Purpose: Applications and increased brand recognition
…
made by:
*RK in search for target keys (5 RK)
* Individual RK in the RSI by directions (target)
*Individual RK in RSJA (ocolematics)
• Retargeting
Results
Applications: 4-15 per month (the sum of the order from 50 thousand rubles)
Cost of application: 150-440 rubles
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56 USD Advertising Yandex.Direct Center for Swimming Training
Contextual Advertising
made by:
RK in search
RK in RSI
• Retargeting
…
Geo-targeting is narrow, advertising worked in the season. In just a month, the group was completely closed.
Expensed budget: 5000 rubles
Cost of call: 210 rubles
*CTR on search - 15%
The cost of the click: 22.83
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56 USD Advertising at Yandex.Direct “Crystal World”
Contextual Advertising
The theme is: Crystal sets.
It was:
*1 advertising campaigns for all categories in RSI
Application: 2-4 per day
… *The average cost of a click - 6 rubles
Objective: Increasing Applications
made by:
* Individual RK in the RSI by directions (target)
*Individual RK in RSJA (ocolematics)
• Retargeting
Applications: 4-6 per day
Cost of application: 150-200 rubles
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135 USD Advertising "Questory" - Yandex.Direct and Google AdWor
Contextual Advertising
It was:
RK in search
RK in RSI/KMS
1 to 2 calls in 2 days.
…
The goal is to expand the audience’s maximum coverage with approximate keywords and targeting.
made by:
*RK on search in Yandex.Direct and Google AdWords(target)
*RK on search in Yandex.Direct and Google AdWords(Thematics and Oklomathematics)
RK in RSIA and KMS test and adaptive
*RK in RSI and KMS banner
*RK in RSJA (graphic)
RK in RSJA and KMS (ocolematics)
Retargeting / Retargeting
achieved :
1 to 3 calls per day
Cost of 1 lida - from 300 to 600 rubles
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45 USD Advertising Yandex.Direct "Repair of Printers in Moscow"
Contextual Advertising
made by:
RK in search
*RK in RSI (targeted) (text)
*RK in RSJA (targeted) (graphic)
… RK in RSI (Ocolematics)
• Retargeting
achieved :
-CTR on search - 8%-20%
-CTR in the RSI - 0.15%-0.20%
Total conversion – 13.63%
The cost of 1 lida - 441.37 rubles
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90 USD Thanksgiving Letter to the Web Studio SiteLab
Contextual Advertising
Recommendations for work on niche "Web Studio"
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90 USD Thanksgiving Letter to Master Oakon
Contextual Advertising
Review of work on the topic "Plastic windows", "Removing balconies"
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The Yandex Direct Certificate 2018
Contextual Advertising
Updated Certificate of Yandex.Direct
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11 USD
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68 USD
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90 USD
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50 USD
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45 USD
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68 USD
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