Igor Oleynik
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Kharkiv,
Ukraine
7 months 26 days back
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on the service 4 years
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Case of Women's Clothes Sale: How to Make $602 for $100 Budget
Social Media AdvertisingSelling women’s clothes through the Instagram page.Today I will tell you about the case Instagram store that sells brand items and its promotion through targeted advertising.What are we advertising?As mentioned above, our customer is an Instagram store with women’s clothes.The goal was set only one, making $370 clean off from the advertising.What did you have at the start?Prepared for the advertising Instagram page of the store itself, the product.Preparation of a advertising company
1 .Analyze the competitors what offers they give.2ndIt was decided to work only with Instagram without Facebook.ThreeThe auditories tested different.There were a few Cs under which we had to launch advertising.The launch of advertising companies.These audiences were tested:
1 .People interested in women's clothes with shrinking in the involved buyers.2ndPeople are divided by behavior.Threeand brands.4 .Fashion and style.and 5.Women’s bags.6 .Sale and offer of the day.7 .Wide without interests.8 .The shoes.The 9.The L&L
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What was launched?Working with video creativity, video creativity showed itself well.The video was made in the trends of CTR Tictus Creative got 11.60%
The audience that watched this video I divided into two.People who watched 3 seconds and 15 seconds created by L&L.The best show was the audience that was gathered from people who watched the video for 15 seconds.After the video + statistic links were tested, the results were clear that the video creatives went better and the playsment of the instance showed themselves best of all.Therefore, the next creativity that we chose to launch was a chat video of the availability of goods.The CTR of this creative was 11.90%.There were test starts of customer service bar services, but due to the small marginality on the service we decided for a while to refuse to promote this service to get a bigger profit from the sale of things from the availability as on it the customer has a higher marginality.What do we get from the advertising company?As a result of the advertising company we received 37 sales from available at the price of $2.7; Order of goods by service bar service 20 times.And the customer's net arrival is $602, taking into account the target wage with the advertising costs of $100.If you need quality traffic from FB, and Instagram to your projects, I’ll be glad to help!