Aleksandr Prokofyev
Private message
Offer work
Kharkiv,
Ukraine
1 year back
available for hire
3 Safes completed
6 years back
2 clients
age 37 years
on the service 12 years
Rating
Average rating
Skills and abilities
Promotion
-
Contextual Advertising
from 9 USD for hour
-
Email Marketing
from 6 USD for hour
-
Lead Generation & Sales
from 9 USD for hour
-
Search Engine Optimization (SEO)
from 8 USD for hour
-
Search Engine Reputation Management (SERM)
from 7 USD for hour
-
Social Media Advertising
from 7 USD for hour
-
Social Media Marketing (SMM)
from 7 USD for hour
-
Website SEO Audit
from 8 USD for hour
Portfolio
- All works 28
- Search Engine Optimization (SEO) 2
- Contextual Advertising 18
- Social Media Marketing (SMM) 7
- Email Marketing 1
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SEO Promotion of the Place to Boost Website
Search Engine Optimization (SEO)
The task:
Increased number of users from Google search, technical site optimization, increased site search visibility.Working on the Plase to boost project our agency began in October 2019.During the audit we have identified many important factors that have affected our strategy of promotion:
The site is young and unilateral.
… The site has a low downloading speed;
There is practically no text content on the site;
for the site, metatags have not been optimized and much more.In general, it was necessary to optimize the site under the Google search system.First of all.We have prepared a technical task for the programming engineer on the site.The following tasks were to be resolved:
Increase the speed of the site pages;
Configurate the technical files of robots.txt and sitemap.xml;
add pages of categories, reviews, blogs to convert the site into a multi-page format;
Implementing microformats on the website;
optimize the ordering process (that the identification required for the order of the service was not traced, and during the purchase of the page the transition to PayPal payment was not quite correct and clearly arranged).After the developers made the changes, we engaged in the collection of semantic core for all the products on the site.The meta-tags for goods and services are written in accordance with the key words obtained.Also, text content for priority products was written and published on the site.After the work on page optimization began to external optimization of the site.To improve the link profile, they found manual authic links to publish non-ancor links on quality foreign donors.The result:
More than
of 23.9 %
Increase of Users
More than
67.7 percent
Increased duration of the session
Less
of 89.3%
Reduction of rejection
More than
14
Requests to Top 10
More than
by 92
Requests to Top 30
-
The Pharmax Online Pharmacy
Search Engine Optimization (SEO)
The task:
Achievement of TOP, increased visibility, increased conversions with an average check of $10 and above.Working on the Farmax project our agency began in September 2019.During the audit it became clear that there are a lot of errors and shortcomings on the site that are important for a successful SEO move in search.That is:
The website is young;
… The load speed is low;
There was no text content;
Meta-tags were not optimized;
The product filter is not optimized and much more.First of all.A technical task was prepared by the programmer to improve the site.The developers needed to make the following changes:
Increase the speed of the site pages;
Correction of the site code and page;
to make it possible to set the indexation and optimize the pages of the product filters;
Configurate the technical files of robots.txt and sitemap.xml.and
Implement code for tracking e-commerce in Google Analytics.After the developers made the necessary changes, we were gathered a semantic core for a part of the priority pages and passwords.It is set to generate meta-categories prescribed for priority pages manually.Written and published text content on the site category.After the work on-page optimization, we started the work on external optimization of the site.Our SEO specialists have purchased links: article anchor, PBN, non- anchor on forums and from social networks to the pages of the site with quality donors.Work was carried out with Google search tips.The reviews were posted on Google maps.The Results:
More than
1
Requests to Top 3
More than
20
Requests to Top 10
More than
by 121
Requests to Top 30
At the moment, the work on the SEO project is ongoing.
-
The Internet Store of Berni Children's Clothing
Social Media Marketing (SMM)
The task:
Attracting new subscribers to Facebook and Instagram accounts, increasing traffic to the site and the number of sales from social networks.Initially for the children's clothes store, a target audience was determined, content strategy and content plans were developed taking into account the specificities of each of the social networks (Instagram, Facebook).Thanks to the elaborate strategy, regular posting of posts was set with the Later service, which allows you to plan posts, a single style selected for the Instagram tape.To make it easy for users to move to a site from Instagram, we have connected a service that offers the opportunity to make multiple links - linkin.bio. We also started to actively use Instagram Stories with built-in links to the site that were not previously published in the account.In order to increase the involvement in accounts and the loyalty of the audience, regular winning of goods were carried out.The most popular among the audience were the games of the sets of bedwear - such competition posts collected more than 4000 comments in 5-6 days, during which the games were held.For cooperation, the leaders of opinions were selected, whose blog's main topic is maternity.We also paid attention to the activity on blogging pages - the participation rate (the ratio of likes to the number of subscribers of the page) should not be less than 4-5%.The number of profile views increased to 6200, while the average daily profile visibility is 1500-2000 thousand people.We also started publishing reviews and photos made by customers, which raised the level of trust in the store.The result:
More than
15000
… Increase in Instagram subscribers in 4 months
More than
12000
Facebook subscribers in 4 months of work
More than
7.5 per cent
Increase in conversions from social networks
-
The Kinoland Cinema Network
Social Media Marketing (SMM)
The task:
Attract target subscribers; increase involvement, increase coverage, increase the visibility of the cinema.When we started the project, the Instagram page was a secondary social network.The images were not adapted to the size of Instagram, which resulted in the text on them was cut off.Since there was no single profile style, the content looked diverse.Not all the social networking possibilities have been used.For example, no Instagram stories were used, no Highlights and practically no communication with subscribers.Therefore, the decision was made to use the firm colors of the KINOLAND cinema network in the creation of content to improve the network recognizability and create a single profile style.The wrong setting of the massfoloving led to the fact that the account had not only a large number of subscribers from other countries, which due to the geography of the cinema network were not targeted, but also the same ratio of subscribers and subscribers.The use of non-actual and memorized hashtags also attracted non-target subscribers.There was a mass disclaimer from non-target users, and targeted advertising was launched only on people living in Kharkiv.To distract the social media audience and attract more attention to the network, we thought about a number of activations that were aimed at increasing the level of user interaction with content and increasing subscriptions.In June 2018, we launched a competition in which users could win a movie subscription for the whole summer.Under the conditions, users had to post on Instagram a post in which they tell how they will spend their summer with Kinolend.As a result, we have received a lot of different posts from users.The winner received a movie subscription for the whole summer (30 visits until the end of August).To promote the contest and increase the coverage, targeted advertising was used.As a result of the work done, a stable increase in the number of subscribers was observed, and the involvement rate increased from 0.64% to 1.58%
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The Internet Store of Conditioner Inventory
Social Media Marketing (SMM)
The task:
Attracting target subscribers; increasing involvement; increasing sales and average cheque.When we started the project, the Instagram profile was made in the style of “Eternal Tape”.The overall image looked beautiful, but separately the posts in the tape looked incomprehensible, and by entering the user profile it was difficult to understand where to click to get acquainted with the range of products.Therefore, it was decided to make the profile tape more minimalist and understandable, sorting the subject photos on a white background with images and videos inserted into the template.Also a big problem was a large number of subscribers and subscriptions to users from CIS countries, which were not targeted due to the geography of the store.A mass release was made from non-targeted users, and targeted advertising was launched only on residents in Ukraine.Also at the start of the project on Instagram was connected the service of multiple links linkin.bio, allowing the user to go directly to the product page, passing the need to search it independently on the site.In two months of service, the number of transactions from the social network increased by 320%.After the account opened the option to mark the goods on the photo using shoppable tags, it was decided to refuse the use of the service in favor of the built-in function.Since the launch of shoppable tags, the number of transactions has increased by another 115%.As a result of the work done, there was a stable growth in the number of subscribers, the involvement rate increased almost twice, and sales from social networks increased by 277%
The Results:
… More than
4225 by
Increase of subscribers on Instagram
More than
1500
Growth of subscribers on Facebook
More than
277 percent
Increased conversions from social networks
-
Viewing Places/Reviewing Places in Megapolis
Contextual Advertising
The task:
Increased recognizability; Forming demand; Increased number of purchases and tickets bookings on the site; Increased profitability of investments.At the first stage, the task was to get the maximum of shows to a fairly wide audience, to inform about the opening of the viewing site.For this purpose, KMS campaigns were launched on interests related to entertainment, travel, very broad semantics on the subject of access.The KMS campaign was also tested throughout the city without targeting restrictions.After the video material was delivered, video advertising was launched on YouTube, also to the broad audience.In search campaigns, in addition to obvious key phrases of the type of "the viewing site in the city of N", a wide semantic on the topic of the scratch was used.In general, here we used all Google resources to get the maximum number of shows at the minimum price.In order to get more conversions from such campaigns, calls to action, castomization of ads, remarketing audiences were tested.After the launch of advertising, we focused primarily on the growth of brand demand.Seasonal highly competitive niches require a comprehensive approach taking into account the seasonality of demand, the characteristics of the target audience and the conversion path that the user passes.During 2018, we managed to stimulate demand as much as possible, but a lot of resources were spent on the collection and analysis of statistics.Thanks to the sharing of approaches and the continuous optimization of Google Ads account, as well as the use of smart technologies in the system, in the middle of 2019 we managed to exceed the results of all of 2018.The result:
More than
by 201%
… Increased number of new users
More than
by 210%
Increase in purchases on the website
Less
17%
Reduction of transaction costs throughout the account
More than
27%
Growth of Roos
More than
62% of
Growth of CR by “conversion” campaigns
More than
of 101 %
Growth of ROAS by “conversion” campaigns
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The Internet Store of Personalized Nuts
Email Marketing
The task:
Increase income from e-mail marketing; optimize trigger messages; increase the involvement of existing customers; set the mail of promotions and promotions.We started with the creation of a unique design of emails for promotional mailing in the style of our client’s website.They also detailed the texts, planned experiments with photos in letters and GIFs to engage the audience.As a result, we have achieved bad results.Revenue from promo mailing increased by more than 400%.At the same time with the promotion optimization of mailing, we agreed to optimize the automatic mailing of Welcome-mails.Also, we were able to successfully make the optimization of the automatic sending of the thrown basket on the website of the online store.Previously, it was a message of 6 letters and one SMS, which resulted in users literally stumbled by letters and they simply dispatched.We significantly optimized the mail by removing all the extra and leaving only three intriguing letters:
In the first letter we informed visitors of the abandoned basket;
… In the second letter they were informed of the abandoned goods and offered a small discount;
In the third letter we added a discount up, and in the addition, the sad butterfly of Buffy, who was very regret that the visitor went away without a purchase.After the work, we had the opportunity to compare the effectiveness of our e-mail and contextual advertising, which worked parallelly over a month.The revenue from the shipment was 72 percent higher than the context advertising, and the number of transactions was 73 percent higher.The result:
More than
by 400%
Increase in revenue from promo mailing
More than
200%
Increase in revenue from a welcome series of letters
More than
by 300%
Increase in revenue from sending with abandoned basket
-
Online Oil Shop for Men's Growth
Contextual Advertising
The task:
Increase the cost of advertising campaigns by twice, while the cost of conversion should not increase by 20% from the current.Attracting new customers, expanding the market of goods, branding.The main emphasis was made on search campaigns in Google Ads and later on BingAds search campaigns.Advertising campaigns were formed with the aim of attracting more potential customers to the site and reducing the cost of conversion.At the beginning of the work, an extended semantic core was selected, quality lists of minus words were selected, advertising ads were rewrite and all available extensions were added.All previous customer advertising campaigns have been put on a break and new campaigns have been launched.Google Analytics has also been set to track the effectiveness of advertising campaigns.In the first week after launch, the conversion cost dropped by 5%, and the conversion rate increased by 7%.The number of conversions in the first week increased almost 100%.Google AdWords has launched search campaigns targeting 11 key countries (USA, Canada, Mexico, the UK, Australia, Brazil, South Africa, New Zealand, Germany, Israel and Ireland).Video campaigns were set to increase coverage and attract new users, as well as remarketing campaigns to return users to the site.Later, sources such as Google Merchant Center and Bing Ads were connected.The result:
More than
211.11% of
… Increased number of conversions
More than
of 61.95%
Increased conversion rate
Less
35 and 28%
Reduction of conversion costs
More than
of 92.10%
Increase in traffic
More than
of 57,83%
Growth of CTR
-
The Internet Store of Shin and Disc - MOSAVTOSHINA
Contextual Advertising
The task:
Attracting new customers to different groups of goods: Increasing sales from contextual advertising and decreasing transaction costs.
The main focus in the work was on PLA, search campaigns and remarketing in Google Ads and Yandex Direct.
…
A complete change in the structure of the Google Ads account has been made and its substantial expansion has been made. Google has launched a new shopping campaign.
It is used: dynamic remarketing in Google AdWords and the “smart” banner in Yandex Direct. Significantly later tools such as the context on Avito.ru and the dynamic remarketing on MyTarget were connected.
The result:
More than
of 101%
Growth
paid
Traffic
More than
by 144%
Growth
Number of
Transactions
More than
21%
Growth
The Coefficient
Transactions
More than
8%
Growth of time
Residences
Visitors
on the site
-
Eco-Kurort Marine Island
Contextual Advertising
The task:
Attracting new customers to the resort, increasing the rate of settlement, increasing the revenue.As an analytics system, the link was used by Google Analytics + CoMagic.Initially, the site was set for tracking links/request from the site.The information on the target calls received from the customer was discontinuous and inaccurate.Accordingly, there was no possibility to link it not that to a certain keyword or group of ads, it was not possible to track the channel from which the link was received.To obtain data on calls several systems were considered: CallTouch, RingoStat, CoMagic, Yandex Number.The choice stopped on the CoMagic system due to the relatively low cost of services and available to the service integrations with advertising systems and Google Analytics.The introduction of the CoMagic system and the optimization of advertising campaigns with its help, allowed to reduce the average cost of targeting by 54,55%.The full creation of advertising accounts was carried out from zero (i.e.access to old accounts was not broken), as well as their further optimization aimed at increasing the number of conversions and decreasing their value.The result:
More than
by 148%
… Rise in the average charge of the eco resort
More than
73% of
Growth of income
Less
54%
Reduction of average cost of traffic
-
Eda-Bar Grandma with the Dragon Tattoo
Social Media Marketing (SMM)
The task:
Increase the visibility of the establishment and promote individual topics: breakfast, lunch. Optimize the social networking.
For the restaurant "Daddy with the Dragon Tattoo" was optimized posting on groups pages on social networks, the communications buttons with potential visitors are set up. The appearance of the retorano pages in social networks has been updated, the establishment menu has been added. Communication is required in the messages. For VKontakte, the online booking of tables was launched, by filling in the forms in the same set, which allowed to do this much faster and more convenient for users. A strategy was developed to place advertising materials in Facebook ads and VKontakte advertising.
… During the period of work also launched situations posters, which received a good response from the audience.
The result:
More than
15 %
Increase in visitors in the first month
More than
50% of
Increase of reservations through social networks
More than
30% of
Monthly growth of fans
More than
120%
Increased activity in social networks
-
MIS Insurance - Insurance Services
Contextual Advertising
The task:
Increase traffic and increase the number of applications and calls for insurance companies in the United States.The average cost of the insurance application should not exceed $20.Initially, the main emphasis in insurance company’s advertising was made on search campaigns in Google Ads.Campaigns for search remarketing have been set and launched.Campaigns were formed to attract a large number of users ready to fill an insurance application or call after the first visit to the site.At the start of the work, the keywords were collected and a list of minus words was elaborated.Search advertising campaigns are set, all possible ad extensions are added to Google Ads.The site has been installed and set up Google Analytics.For tracking forms, Google Tag Manager has been installed and set.Call tracking via Google AdWords (for USA) was also set to track requests via calls.Initially, the campaigns were launched with geo-targeting for all the United States, and in the future the effectiveness of advertising for each state or city was analyzed and the states (cities) with poor conversion and traffic indicators were disabled.Under the conditions of high competition among insurance companies and the constantly increasing cost of the click, we managed to increase the number of appeals from contextual advertising, improve traffic quality and reduce the cost of the insurance application.The Results:
More than
by 192%
… Increased number of conversions
Less
34%
Reduction of conversion costs
More than
21%
Increased conversion rate
More than
139% of
Increase in traffic
More than
89% of
Growth of CTR
-
All Stars Dance Centre
Contextual Advertising
The task:
Increase the number of applications for training.We have created completely new advertising campaigns, and the old are put on a break.Before launching Google Ads campaigns, we set the conversion tracking via Google Tag Manager.The conversion was considered a record for a class or a request for a call.The main focus in advertising campaigns was on Google Ads search campaigns, remarketing, Facebook and Instagram advertising.We also developed a chatbot that served as an assistant for users who passed by the type of “messenger” advertising on Facebook.CA was divided into three main subcategories: pre-school mothers and children studying in primary school, teenagers 13-18 years old, teenagers and girls 19-30 years old.In Google Ads, we set advertisements on dance directions and on general requests.It was extremely important for the client to appear only at the first positions of Google’s release, as the All Stars dance school is the leader in its niche.Remarketing campaigns were used for people who visited the pages of certain dancing styles but did not register for classes.Advertising on Facebook was used to donate students to new groups and to master classes.In social networks, targeting was actively used to look-a-like audiences by different targeting parameters - email, interactions with Facebook and Instagram school accounts, left applications.In Google My Business, we updated all the information in time and added up-to-date activities.This source of traffic is free and we have a conversion rate of up to 1.5%.For the dance season (September-Spring) the average conversion rate from paid traffic sources was 3.54%.The Results:
Less
1.50 grn
… The average cost of clicks in AdWords
More than
950 percent
Increased traffic on the site
More than
3.50% of
Conversion from paid traffic
More than
600
Conversions by paid sources
-
Art Club of SMM
Social Media Marketing (SMM)The task:
Increase the interaction of subscribers with accounts, increase the number of subscribers and coverage.Increase the attendance of the concerts.At the start of the project we had a “no-live” Facebook and Instagram, which though was running, but all the possibilities of this social network were not activated.For example, no Instagram stories were used, direct broadcasts, no communication with subscribers.After the project analysis, market analysis, target audience determination and the detection of the weak places of the client’s social networks, a content plan was developed and implemented, which was aimed at improving the communication of the institution with users.Strategy and stylism of communication with the audience, concours and mechanics of activation are developed.A great emphasis was made on the communication with the subscribers.We respond to their stories, communicate with them in personal messages, comment on posts, etc.The style of communication and writing posts was chosen “your, friendly” to be on the same wave with CA.On a regular basis, cocktails are played at the bar and tickets for concerts.In order to increase the coverage and the audience’s involvement, we introduced an active use of online broadcasts from concerts and parties.This approach also provides an increase in account and coverage of the audience.As a result of our work, the activity of subscribers’ interaction with social media pages has increased significantly.The number of Stories and posts with club reference increased, more users began to note our Instagram page on a photo, which gives additional coverage and increased audience.The number of messages in Direct has increased significantly.Special attention was paid to special offers of the institution, in particular business ranks and breakfasts.For both categories, we create copyrighted photo content and use targeted advertising early for breakfast and in the morning/dinner for business chains.The Results:
More than
40 %
… Increase of subscribers on Instagram
More than
120%
Increased Instagram audience engagement
-
Victory Concert Hall SMM
Social Media Marketing (SMM)
The task:
Attracting the audience to the new concert hall in Kharkiv through social networks.The work began in early October, three weeks before the official opening.Immediately, targeted advertising was connected to promote the opening of the establishment and planned concerts.Priority was immediately placed on Instagram.It is a more active social network than Facebook.Immediately a fairly active content plan was developed, with several main tasks faced:
to remember and remember the audience;
… Attract a new audience to the account;
to get the maximum coverage for the upcoming activities;
According to the plan, we had regularly 5-8 posts on Instagram and Facebook, 7-10 stories parallelly on Instagram and Facebook.In addition, there were events on Facebook that further informed the audience about the upcoming events.Parallel to posting and targeted advertising, the selection of local leaders of opinions for cooperation began.Priority was placed on bloggers with good coverage who can come to a new establishment and light it on their page.At the selection of bloggers, the focus was on:
number of subscribers;
the geography and age of the audience of the blogger;
Opportunity to work on the bar.More than 20 opinion leaders have been chosen, with whom we have communicated and agreed on cooperation.The majority agreed to work on the barter.After the opening and conduct of the first events, the goal was also added to the retention of the existing audience.To capture, engage and attract a new audience, content with stars and photos from events were used.Also the task of such content is to break the records of events, because.The audience will quickly cease to be interested in the profile, if it only contains events.In early December, the institution moved to internal management, at the time of completion, the Instagram account grew from 0 to 3,990 subscribers a little less than in 2 months.
Reviews and compliments on completed projects 3
6 December 2019
65 USD
Настроить таргетированную рекламу
Quality
Professionalism
Cost
Contactability
Deadlines
спасибо за сотрудничество.
Profile deleted
| Personal 
26 November 2019
65 USD
Настроить таргетированную рекламу
Quality
Professionalism
Cost
Contactability
Deadlines
спасибо за проделанную работу
Profile deleted
| Personal | Response review
6 January 2017
77 USD
Настройка Google Adwords
Quality
Professionalism
Cost
Contactability
Deadlines
Сделано все в срок и согласно ТЗ.
Andrei S.
| Personal | Response review
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
|---|---|---|---|---|---|
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Google shopping / smart shopping
113 USD
|
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Настройка аккаунта и кампаний в Google Реклама
113 USD
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Ведение соцсетей школы английского языка
113 USD
|
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Develop a strategy and launch advertising (learning course)
68 USD
|
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Доставка продуктов питания
23 USD
|
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SMM специалист для строительной компании
180 USD
|
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Продвижение Инстаграмм аккаунта
226 USD
|
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SMM для ювелирного магазина
271 USD
|
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Smm специалист для ведения соц. сетей.
226 USD
|
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Specialist in Context Advertising "Food Delivery"
158 USD
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