Yevgeny Shapovalov
Private message
Offer work
Kyiv,
Ukraine
a little busy
Rating
Skills and abilities
Design & art
Services
Portfolio
- All works 43
- Search Engine Optimization (SEO) 7
- Marketing Research 7
- Contextual Advertising 26
- Social Media Marketing (SMM) 2
- Lead Generation & Sales 1
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Center of Cosmetology: 6000 people/month from search
Search Engine Optimization (SEO)
At the time of our meeting, the center began to sit on the positions in the search engines, leading to the lack of students to study, to the big nerve of the marketer, to the receipt of “touchs” from the head and to the search for new performers for advancement.
What was done:
… I worked on the current list of requests (semantic core) and expanded it where appropriate. He further conducted some work on internal optimization for search engines on the pages of the learning programs.
As a result, I am currently searching for 388 keywords. There are almost all the students programmes that are only available on the site (about 57).
After 2-3 months (honestly, I don’t remember the exact figure anymore), the site has sharply gone up. I returned him the necessary positions (TOP5-TOP3, the minimum - TOP10).
More than 6,000 visitors per month come from Google.com.ua
#SEO #SEO #SEO #Cosmetology
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VKontakte Motor Service Advertising with 600% Rate
Social Media Marketing (SMM)
Subject: Motorcycle
Winter storage of motorcycles
Region : Moscow
Stages of work:
… Stage No. 1Preparing audiences for testing
In the initial stage there were more than 20 audiences.Stage No. 2Prepared Ads for Advertising in the News Tape
This includes writing advertising posts under several “messages” of the audience.Stage No. 3Testing and conducting campaign
Such work is carried out:
Identified audiences that react well to advertisements
Advertisements with the best response
Expanded burned audiences
The Investment:
19 743 rubles VKontakte (+ about 2 thousand rubles for contextual advertising + 15 thousand rubles for public advertising) = 37 thousand rubles
Number of motorcycles: 50
Storage cost (an average): 1100 rubles/month
Results: 50500 rubles/month
The motorcycle is usually placed for 3-5 months.That is, in average for the storage period comes 150-200 thousand rubles.+ ordered 35-40 packages of conservations for 4 thousand rubles.Results: 140-160 thousand rubles
More than 30 repairs for the service.Investments in advertising + services have been collected at least 6 times :)
#SMM #in contact with #MotoService
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Google Adwords: 150 applications/month
Contextual Advertising
The total of advertising campaigns in Google Adwords for this cosmetology center was 6:
by Kiev
throughout Ukraine
According to competitors (when a person in search was interested in training centers of direct competitors)
… Students from other countries (students from other countries)
Campaigns for the Context Media Network (announcements on thematic sites and videos on Youtube)
Remarketing for each student program (their on the site more than 57)
In each campaign, 15 to 20 groups of ads were advertised (priority courses + division by individual priority cities). Overall, the amount of work was large.
As a result of the work, the training center receives about 200 target clicks daily. CTR (crawability) of advertisements on training programs (not on competitors and remarketing, i.e. direct offer of training) 16-22%.
Calls/applications per month with context: more than 150
#ppc #GoogleAdwords #Cosmetology #context advertising
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Google Ads: 631 conversions to the sandy store
Contextual Advertising
Project: Internet shop of sanitary
Region : Ukraine
Advertised Groups of Products:
…
1) Steel radiators
b) Bimetal radiators
3) Polypropylene pipe
4) the canalization pipes
5) All for canalization
Stages of work:
Stage No. 1He has collected keywords for selected groups with sales intention (which mean commercial interest in the product) + variations of keywords that mean the same group (e.g., "stone radiators" and "stone batteries")
Stage No. 2He worked deeply minus words to cut off the excess requests that eat the budget.Stage No. 3Created relevant ads + sales add-ons in it (telephone, details, additional links, address)
Stage No. 4Thanks to the conduct of the advertising campaign, it has been successfully reduced the cost of conversion.
Results in 3 months:
Number of clicks: 3 230
Average CTR of Advertisements: 9.39%
The average price of the click: 4.86 UAH
Conversion: 631 (order, calling to the phone number, viewing contact information)
#GoogleAdwords #contextadvertising #internet store
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Google AdWords: 70 conversions/month on autocorks
Contextual Advertising
Projects: car wheels car wheels
Region : Ukraine
Stages of work:
…
Stage No. 1Connecting the call tracking system to the site (open the number by click)
Stage No. 2Correction of the offer of the service on the site (to make the site better sold)
Stage No. 3A collection of keywords in the directions related to the car roofs (variations "car roofs", "car roofs", "baggage roofs" etc.).Stage No. 4He worked deeply minus words to cut off the excess requests that eat the budget.Stage No. 5.Created relevant ads + sales add-ons in it (telephone, details, additional links, address)
Stage No. 6Connected and set up #remarketing
Stage No. 6He divided the campaigns by location: cities-leader sales (by information from the owner of the business) and throughout Ukraine, by brand and by competitors.The Results:
Number of clicks: 1475
Average CTR of Advertisements: 10.88%
The average price of the click: 3,09g
Conversions made: 70 (open number + application through the form)
Conversion rate: 4.75%
Cost of conversion: 65,05 grn
#GoogleAdwords #contextadvertising #automatics
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Google Adwords: 262 applications for the sale of cosmetics
Contextual Advertising
Project: Website for the sale of cosmetics Farmasi
Region : Ukraine
Features: the site is stuck under the attraction of partners in the company Farmasi, who subsequently acquire this cosmetic on a monthly basis.The niche is quite narrow.Stages of work:
… Stage No. 1He developed a group of keywords based on interests from potential partners.As a result, groups with requests were formed:
1) by brand pharmacy
2) The Pharmaceuticals
3) by registration in the pharmacy
4) by the pharmacy catalogue
5) Companies with similar cooperation bodies
Stage No. 2He broke the keywords and gathered a list of minus words so that he did not waste the budget.Stage No. 3For each group, it has made its own, separate announcement, for maximum relevance.Stage No. 4After a month of conduct, according to the statistics, he carried out a "cleaning" of groups and keywords: he turned off everything that does not bring applications and left only what converts.Results for today (for 5 months of work):
Number of clicks: 5093
Average CTR for all advertising groups: 16,57%
The average cost of the click: 2.14gn
Number of Applications: 262
Conversion rate: 5.15%
The average cost of the conversion (request attraction): 41,44grn
#GoogleAdwords #Cosmetics #Mlm
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SEO promotion of Google: a web studio in Kiev
Search Engine Optimization (SEO)
Project: Web studio in Kiev
Area of Promotion: Ukraine
Stages of work:
…
Stage No. 1 He collected the semantic core, based on the structure of the site, distributed it by pages.
Stage No. 2 Created TZ for the copywriter in accordance with the requirements of #seo. I checked and posted #seo-text on the site.
Stage No. 3 He created and wrote the #metal tags for each promotional page.
Stage No. 4 He developed a reference strategy and implemented it.
He was engaged in placing thematic ratings, live company guidelines, buying reviews on thematic and around-thematic sites.
As a result, the site came to the top 10 on requests related to "web studio", "site development", "site creation" with the plug "Kiev" (local requests).
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Google Ads: 91 conversions in 17 days
Contextual Advertising
The Italian food store.
Region : Ukraine
Advertised Groups of Products:
… 1) Olive oil
2) Gift bags with products
Stages of work:
Stage No. 1 He collected keywords for the selected groups. With the direction of "olive oil" the emphasis was made on sales requests with additions "buy", "price".
With gift baskets, requests were selected, which exactly mean the product set.
Stage No. 2 He worked deeply minus words to cut off the excess requests that eat the budget.
Stage No. 3 Created relevant ads + sales add-ons in it (telephone, details, additional links, address)
The Results:
Number of clicks: 813
Average CTR of Advertisements: 15.69%
The average price of the click: 2.64g
Conversions: 91 (order, calling to the telephone number, viewing contact information)
#GoogleAdwords #contextadvertising #internet store
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Google Adwords: 43 applications for hairdresser courses
Contextual Advertising
Project: Training Centre for Hairstylists
Region: Kazan (Russia)
Features: a very narrow topic and a very small city.Physically large flow of applications with Adwords was given unrealistic, Adwords in this case was used as a supplement to Yandex.But bringing applications at an adequate price for this topic - it was well.Stages of work:
…
Stage No. 1Supplementation of the offer on the site: a discount with a continuous upgrading period of validity has been introduced + multi-blocks upgrading from the point of view of marketing.The UTP center is also awarded separately: guaranteed employment after courses.Stage No. 2A collection of keywords in the direction of "courses of hairstyles", "training hairstyles".Stage No. 3He worked deeply minus words to cut off the excess requests that eat the budget.Stage No. 4Created relevant ads with an emphasis on the UTP center + selling add-ons in it (telephone, clarifications, additional links, address).Stage No. 5.Connected and set up #remarketing.The Results:
Number of clicks: 728
Average CTR of Advertisements: 25.28%
The average price of a click: $0.51
Conversions made: 43 (applications through the form)
Conversion rate: 5.9%
The average conversion cost: $8.63
#GoogleAdwords #Beauty
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Yandex Direct: 60 conversions for hairstyles courses
Contextual Advertising
Project: Training Centre for Hairstylists
Region: Kazan (Russia)
Features: a very narrow topic and a very small city.Physically large flow of applications from Direct was given unrealistic (200 clicks per month - a roof for this direction), but bring applications at an adequate price - well.Stages of work:
…
Stage No. 1Supplementation of the offer on the site: a discount with a continuous upgrading period of validity has been introduced + multi-blocks upgrading from the point of view of marketing.The UTP center is also awarded separately: guaranteed employment after courses.Stage No. 2A collection of keywords in the direction of "courses of hairstyles", "training hairstyles".Stage No. 3He worked deeply minus words to cut off the excess requests that eat the budget.Stage No. 4Created relevant ads with an emphasis on the UTP center + selling add-ons in it (telephone, clarifications, additional links, address).Stage No. 5.Connected and set up #retargeting.The Results:
The number of clicks: 1 134
Average CTR of Advertisements: 23.16
The average price of the click: 17.80 rubles
Conversions made: 60 (applications through the form)
Conversion rate: 5.29%
The average cost of conversion: 336.51 rubles (approximately 135 grn)
#Yandex.Direct #Beauty
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SEO promotion Yandex: motor service in Moscow
Search Engine Optimization (SEO)
Project: Motorcycle
Region : Moscow
Stage No. 1 It has a semantic core. For the main were gathered groups related to the "moto service", "repair of the motorcycle", on the subpages - requests for specific services (e.g. "repair of the motorcycle" etc.).
…
Stage No. 2 Add new sections/subcategories to distribute a new list of keywords.
Stage No. 3 Created TZ for the copywriter in accordance with the requirements of #seo. I checked and posted #seo-text on the site.
Stage No. 4 He created and wrote the #metal tags for each promotional page.
Stage No. 5. He made a reference strategy. Currently, it is in the process of implementation (links are smoothly purchased).
As a result of the work, the site is firmly in the TOP10 of Yandex’s edition on the main and high frequency requests (in the framework of the theme) and on a number of sub-services. On the screenshot you can see the positions of one of the categories in Yandex.
#Seo #Yandex #Moto
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Marketing Analysis: Food Supply Company
Marketing Research
The company’s advertising services had the following tasks:
1) to analyze direct competitors (strong and weak sides)
2) to analyze the Target Auditory (needs, criteria for purchase)
3) make a profitable offer for the company’s website + make a UTP (Unique Trading Offer)
… 4) to build an efficient sales structure of the site based on the above information
Choosing the priority sources of advertising
Structure of Content Strategy for Business Pages
Procedure for implementation of action plan and advertising channels
#swot analysis #marketing plan
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VKontakte Advertising: 60 Applications to Motorcycle Service in Moscow
Social Media Marketing (SMM)
Project: Motorcycle
Region of Moscow:
Task: Attracting new customers to motorcycle service
… Stages of work:
Stage No. 1A proposal “which cannot be rejected”
It was decided to attract customers for the free computer diagnosis of a motorcycle (a valuable service that usually costs money), and then by the results to sell to the motorcycle owner the solution of the problems found.Stage No. 2Creating a website and forming an offer on it
To get the diagnosis, the visitor had to pass a small test query, eventually leaving his phone number.The time of diagnosis is specified by telephone.Stage No. 3The audience of VKontakte
We were interested in motorcycle owners.Accordingly, audiences were gathered for interests related to motorcycles, as well as for the brands and types of motorcycles.A total of about 18 audiences.Stage No. 4Creating Advertisements
The form of promo post was selected.For this, several variants of large advertising images for promotional posts + advertising text were prepared.
Stage No. 5.Testing
At this stage, all audiences were tested, the options of the ads were selected.The audiences that did not submit applications were turned off, only the workers of them remained.The Results:
Number of clicks: 408
The Sr.Price per click: 12,54 rubles
The Sr.CTR: 0.8 %
Examination budget: 5118 rubles
Requests received: 60
Cost of application: 85 rubles
As it turned out, the business owner's requests were processed incorrectly.But at the same time, after 2 weeks of work (intermediate result), he that through applications he has already received from customers more than 60 thousand rubles for repairs of motorcycles.Furtherly, the sales script has been corrected to process applications more effectively.Advertising + cost for work has been collected with good profits.#SMM #in contact
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Yandex.RSA: 18 applications for the installation of heating Rostov
Contextual Advertising
Project: Company for the installation of heating and water supply systems
Region: Rostov-on-Don (Russia)
Features: collection of applications through the site of the questionnaire + heating page with limited special offer after the application.
…
After this, the sale goes by telephone / at the meeting.
Stage No. 1 A website survey was developed with a test of 12 questions for potential customers.
Stage No. 2 A campaign in #Yandex #RSI was launched on key words related to heating (except waste-type with plugins "with your hands", "free" and so on).
Number of clicks: 312
The average cost of a click: 14.67 rubles
Average CTR of advertisements: 0.2%
Requests received: 18
The average cost of the application: 255 rubles
Conversion of the site: 6.8%
Consultations and analysis of the manager's conversations with potential customers are also conducted. Work with the project continues. Work is on the reduction of the demand price, as well as on the quality of the leads processing.
#YandexDirect #Settings #ContextReklama
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Yandex RSJA: 11 applications for the installation of heating systems
Contextual Advertising
Project: Company for the installation of heating and water supply systems
Region: St. Petersburg (Russia)
Characteristics: I applied a new technology here - collect applications through web sites.
… As a result, we get contacts (name, phone) from potential customers who are planning to install a heating system and are looking for executives for this.
After this, the sale goes by telephone / at the meeting.
Stage No. 1 A website survey was developed with a test of 12 questions for potential customers
Stage No. 2 A campaign in #Yandex #RSI was launched on key words related to heating (except waste-type with plugins "with your hands", "free" and so on).
The Results:
Number of clicks: 105
The average price of the click: 24,19 rubles
Application for system assessment: 11
Conversion of the site: 10%
The average cost of the application: 272 rubles
As a result, already at the test stage was the sale of installation services for the amount of about 100 thousand rubles.
#YandexDirect #Settings #ContextReklama
Reviews and compliments on completed projects 15
24 February 2020
79 USD
Context Advertising
The young people who have done their work in time.
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30 October 2019
79 USD
Контекстная реклама
Работа выполнена. В дальнейшем процессе сотрудничества добавлю отзыв о результатах.
29 August 2019
56 USD
Configuration of contextual advertising of the site (landing) Tild
Everything went well, the project was done, we’re waiting for testing.
6 February 2019
65 USD
Set contextual advertising and SEO promotion of the site to the top Google
A good job, everything works.
28 December 2018
23 USD
Advertising for the recruitment agency
Everything is great, he knows what to do, always in touch.
28 November 2018
65 USD
введение контекстной рекламы
Отличный и терпеливый исполнитель! Рекомендую!
22 November 2018
65 USD
Контекстная реклама
Хорошо настроил,рвем всех в контексте
19 November 2018
45 USD
Настройка контекстной рекламы в AdWords
Рекламу настроили. Переходим к следующему этапу.
19 October 2018
43 USD
Advertising on Google and Yandex.
It is fun to work, information is accessible and understandable. A review was made, explanatory recommendations were given. So far everything is great. Advertising cabin is set, search advertising and retargeting are launched. It doesn’t look bad how much I can judge by a newbie’s look. I hope the advertising company will show good results. We will work further.
16 October 2018
65 USD
Контекстная раеклама
Все супер и даже больше! 🙂
2 October 2018
45 USD
Настройка рекламы Гугл Эдвордс для Школы Радости
Благодарю за сотрудничество и общение.
Всегда на связи.
Профи своего дела.
Даже ЗНАЮТ GTM!
Что есть нереально !
Рекомендую к сотрудничеству.
Надеюсь на дальнейшие проекты.
Готов добавить к себе в команду!
17 April 2018
2 USD
SEO consultation for 30 minutes.
A great specialist, I needed a SEO consultation, as our startup approached the release stage, and we need to prepare for it. I liked that he didn’t just tell me what the SEA was and how it was eaten. And really logical and on a more strategic level indicated how and how better to develop a advertising strategy. What is better to use in our case.
28 March 2018
5 USD
Download Google AdWords Campaign
Great work, everything is done in the agreed time.We will continue our work.
18 March 2018
7 USD
I bought the links appeared questions, need consultation of a specialist
Thank you for the consultation.
Although thanks to Eugene the process of buying links became understandable, sometimes small questions arise, as there is no great experience in this topic. Evgeny in an hour of consultation clarified everything, answered questions and checked my actions. I will contact again if any questions arise.
I recommend to everyone!
24 February 2018
2 USD
lesson (consultation) on purchases of links for SEO
I contacted Eugene about learning how to purchase links for our website in the B2B segment in search engines.Since the niche is quite narrow, we and our business partner decided to find a specialist who will train us in this SEO section to promote this site itself gradually to Google.According to preliminary data (experience, the number of work done) Eugene appeared to us a good specialist, so we stopped the choice to cooperate with him.Of course, some doubts were, as with any new artist.But I didn’t regret that I was addressed to him.A step-by-step training plan was prepared, Eugene explained everything in detail and answered absolutely all the questions that arose from me on the way.All the steps and advice were justified.In general, it feels like a person speaks from a position of experience, not just theoretical knowledge.As a result, I understand what and how to do to promote our site, and most importantly, why you need to do it exactly this way and not the other way.A good bonus was a short-step learning concept with all stages, parameters and screenshots.If you doubt whether to address Eugenia or not, please call it!A person is responsible and knows what he says and what he does.
Activity
| Latest proposals 10 | Budget | Added | Deadlines | Proposal | |
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Криптовалюта). Желательно иметь опыт работы с гугл.едс
113 USD
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Настройка рекламы на пижаму Кигуруми
65 USD
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Раскрутка вайбер группы
65 USD
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4000 часов просмотров монетизации
65 USD
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AdWords
65 USD
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Запуск и продвижение интерактивного онлайн издания
65 USD
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Ищу специалиста Google Adwords - YouTube
65 USD
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Настройка контекстной рекламы Яндекс / Google
65 USD
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Настройка гугл рекламы. Лидогенерация. Реклама в соц сетях.
65 USD
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Настроить рекламные объявления Гугл адвордс
65 USD
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