Maksim Kudryavtsev
Rating
Skills and abilities
Programming
Design & art
Portfolio
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223 USD Online store for economy class items
Store segment - Cheap items for: Women, men, children, and teenagers.
An online store was taken over from a previous contractor with the task of increasing sales, improving the efficiency of the advertising budget, and, if possible, reducing the cost of conversion.
… As part of the optimization, the following work was carried out:
• A detailed audit of product categories was conducted. An analysis of sales, profitability, and advertising investment efficiency was performed for each category. The most profitable areas for scaling were identified, as well as categories with low efficiency that require refinement or budget redistribution.
• An audit of the product assortment was conducted. Products that previously did not receive impressions and did not participate in Google Ads auctions were identified. Work was done to activate them and include them in advertising campaigns.
• The structure of the advertising account was revised. Products and categories were redistributed into separate groups based on their effectiveness, margin, and demand.
• The product feed was optimized. Product names, data structure, and relevance of information were improved to enhance the quality of impressions in Google Shopping and Performance Max.
• An analysis of search queries was conducted. Negative keywords were added to exclude irrelevant traffic and reduce non-targeted expenses.
• An audit of conversions and analytics was performed. The accuracy of data transmission between the advertising account, Google Analytics, and the call tracking system was checked to ensure a reliable assessment of advertising effectiveness.
• Products and categories with the greatest growth potential were identified. The share of the advertising budget was increased for them to gain additional sales volume.
• An analysis of the competitive environment and pricing offers was conducted, which allowed for the identification of additional growth points and adjustments to the advertising strategy.
• Bid optimization and budget allocation between advertising campaigns were carried out to increase the number of conversions without a proportional increase in expenses.
• The process of gradual scaling of the most effective areas was launched while maintaining control over customer acquisition costs.
The result of the work carried out was an increase in the coverage of the product assortment, an increase in the number of products participating in impressions, more effective allocation of the advertising budget, and the creation of a foundation for further sales growth while maintaining target profitability indicators.
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190 USD Wedding agency
Contextual AdvertisingThe goal is to attract people living in Europe who wish to get married in Georgia.
Targeting European countries with direct flights to Georgia.
… Conversions - Form submission
Average cost per click $1.15
Cost per conversion $20
All possible keywords for this topic have been collected, as the traffic volume is not very high due to its specificity.
Negative keywords have been carefully worked out.
The project is currently running steadily with almost no intervention.
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179 USD Food delivery restaurant
Contextual AdvertisingThe restaurant is engaged in the preparation and delivery of food. Such as: Sushi, pizza, burgers, salads, snacks, etc.
ROAS 937%
Cost per conversion 114 UAH
… Conversions in 30 days 256 order placements (Purchase)
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223 USD Computer equipment from Europe
The store sells computer equipment brought from Europe. Laptops, monitors, desktop PCs, and peripherals for them. The client wanted to achieve 100 sales per month.
Several promotion strategies were developed and implemented. The results in terms of conversions and profitability exceeded the client's expectations.
… Work was done with the product feed. Its optimization was carried out. Products were regrouped into special segments. Advertising tests were conducted, the best strategy and campaign were identified, which were then scaled up until a stable result was achieved.
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190 USD Creation of documents for the export of animals abroad
Contextual AdvertisingThe account was built from scratch. The client wanted to increase the number of applications in this direction. All semantics were collected, divided into groups, and negative keywords were correctly selected. From the very beginning of the launch, there was a minimal number of irrelevant queries.
Conversion - form submission from the website. Cost of conversion 114.
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179 USD Legal campaign
A full range of work has been carried out in setting up the campaign and selecting a strategy for promotion.
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Online pet supplies store
Keyword selection
Creation of negative keywords
Writing ads
Creating extensions
… Creating shopping campaigns
Connecting analytics services and merchant center
Setting up conversions
Setting up e-commerce
Creating UTM tags
A/B testing
Optimization
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Military Medical Supplies Online Store
Contextual AdvertisingKeyword selection
Creation of negative keywords
Writing ads
Creating extensions
… Creating shopping campaigns
Connecting analytics services and merchant center
Setting up conversions
Setting up e-commerce
Creating UTM tags
A/B testing
Optimization
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Sportswear store
Contextual Advertisingand merchant center
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Law firm
Contextual AdvertisingKeyword selection
Creation of negative keywords
Writing ads
Creating extensions
… Creating shopping campaigns
Connecting analytics services
Setting up conversions
Creating UTM tags
A/B testing
Optimization
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Premium class car rental
Contextual AdvertisingKeyword selection
Creation of negative keywords
Writing ads
Creating extensions
… Creating shopping campaigns
Connecting analytics services
Setting up conversions
Creating UTM tags
A/B testing
Optimization
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Online store for auto goods (Roof racks, rails)
Contextual AdvertisingKeyword selection
Creation of negative keywords
Writing ads
Creating extensions
… Creating shopping campaigns
Connecting analytics services and merchant center
Setting up conversions
Setting up e-commerce
Creating UTM tags
A/B testing
Optimization
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Online bedding store
Contextual AdvertisingKeyword selection
Creation of negative keywords
Writing ads
Creating extensions
… Creating shopping campaigns
Connecting analytics services and merchant center
Setting up conversions
Setting up e-commerce
Creating UTM tags
A/B testing
Optimization
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Online cosmetics store
Contextual AdvertisingKeyword selection
Creation of negative keywords
Writing ads
Creating extensions
… Creating shopping campaigns
Connecting analytics services and merchant center
Setting up conversions
Setting up e-commerce
Creating UTM tags
A/B testing
Optimization
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Construction services. (Scaffolding, cradles, etc.)
Contextual AdvertisingKeyword selection
Creation of negative keywords
Writing ads
Creating extensions
… Creating shopping campaigns
Connecting analytics services and merchant center
Setting up conversions
Setting up e-commerce
Creating UTM tags
A/B testing
Optimization
Reviews and compliments on completed projects 7
16 November 2025
89 USD
Setting up an advertising campaign for the Security Agency niche
Maxim is always in touch - he is satisfied with the work and is confident that we will collaborate again! I recommend!
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| Response review
29 October 2025
22 USD
Set up conversions and finalize the Performance Max ad.
Everything went great, the person understands the topic.
8 October 2025
45 USD
Launch and setup of Google Ads advertising
Thank you very much) quick setup
30 September 2025
16 USD
Transfer of Google Ads from one account to another
Everything quickly and efficiently, we continue to cooperate.
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26 September 2025
19 USD
Transfer of Google Ads from one account to another
As always quickly and qualitatively! Let's continue to collaborate!
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24 September 2025
33 USD
Need help with launching Google Performance Max for Shopify
Everything was done efficiently and quickly, thank you for the promptness and adequate communication! I will collaborate again.
14 July 2025
22 USD
Set up VAT exemption in Google Ads for Ukrainian account
The person is competent in their work, thank you for the completed work - we will contact you again...
Activity
| Projects underway 2 | Budget | Added | Deadlines | Proposal | |
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Contextual advertising meta ads
89 USD
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Google Ads contextual advertising
179 USD
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