Iryna Boiko
Offer Iryna work on your next project.
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Offer work 
Odessa,
Ukraine
2 months 13 days back
available for hire
on the service 4 months 7 days
Rating
Successful projects
Average rating
Language proficiency level
Українська: fluent
Русский: fluent
English: elementary
Skills and abilities
Photo, Audio & Video
Promotion
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Contextual Advertising
from 180 USD for project
- Lead Generation & Sales
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Social Media Advertising
from 180 USD for month
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Social Media Marketing (SMM)
from 226 USD for project
Portfolio
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Case: Event Agency, USA
Lead Generation & Sales
A request came in for a very urgent launch of advertising on Facebook/Instagram.
Event - Valentine's Day party in Miami and Fort Lauderdale (Florida, USA).
And there was very little time left.
In the office, I saw restrictions, and part of the resources was unavailable due to loss of access to phones/emails.
… So I had to quickly create, warm up, and launch a new advertising account.
The client did not have previous analytics and time for tests.
Therefore, I set up all suitable options for advertising campaigns.
I thought it would be easiest to sell tickets through Sales on the website. But no - the agency was unknown, and cold leads were not in a hurry to pay...
So we went through leads from forms and Sales through WhatsApp conversations.
Here, the client was already communicating with people and selling them tickets.
I also collected a large database of contacts, which will be useful for future events.
#usa #usatarget #targeted #targetologist #target #Advertising #Facebook #Instagram #leadgeneration #leads #events
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Case: B2B Congress Advertising Fb/Insta
Lead Generation & Sales
Congress for cosmetologists-estheticians and dermatologists. Event format: offline/online. Held for several years. The task is to gather targeted leads (narrow professional segmentation). Everything is done qualitatively - leads are targeted. Three types of campaigns were run: Traffic to the website and Instagram. Registration through a lead form for the offline format. A separate campaign was for lead generation for the sale of tickets for the ONLINE participation format (here we targeted Ukrainian-speaking specialists in Europe).
We have been working with this campaign for several years - we promote professional events for specialists in medicine, plastic surgery, and aesthetic cosmetology.
… #medicine #Advertising #medicalbusiness #retargeting #targeted #contextualadvertising #leadgeneration #onlinesales #sales #experiencedtargetologist #targetologist
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Case: Sale of information product
Lead Generation & Sales
Advertising for this training for the well-known online school Speech Game has been ongoing for more than 3 years.
Expanded to Europe.
Added advertising on TikTok.
Applied A LOT of different audiences and targeting to maintain a good price per lead.
… Over these years, more than 40 thousand people have completed the training.
Also, simultaneously sold several similar trainings to warm or cold audiences (online and offline).
#target #FacebookAds #targetologist #Instagram #sales #conversion #targeted #infobusiness #online-school #online-training #online-courses #training
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Case: Online learning. Advertising on Facebook/Instagram
Lead Generation & Sales
We have been collaborating with the client for over 2 years.
This area is training for psychologists and rehabilitation specialists.
The funnel is through a free broadcast on Telegram (audiences by interests).
Next, a filter questionnaire based on professional criteria (because we need people from specific narrow professional fields).
… Then, we transfer to the Kviha educational platform for further distribution into groups.
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Promotion of medical services (FB / Instagram)
Social Media Advertising
Well-known clinic of neurosurgery and rehabilitation (Kazakhstan, Almaty)
We have been operating for more than 2 years.
… Directions: SDR (Cerebral Palsy), Parkinson's (surgery, rehabilitation, online rehabilitation course), epilepsy, chordotomy, chronic back pain
There have been many different campaigns. We promoted various directions and doctors. The clinic specializes in performing neurosurgical operations for children and adults. We attracted clients for treatment from Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan, Turkey, Korea.
A request came from the clinic I constantly collaborate with to promote a new direction - advertising in the countries of the Middle East (UAE, Kuwait, Oman, Qatar, Saudi Arabia, Bahrain). It was necessary to attract applications for the treatment of Parkinson's disease through Facebook and Instagram.
All resources were created from scratch:
- New Instagram and FB page
- new advertising cabinet
Tasks:
1. Gain subscribers for the new Instagram. A traffic campaign worked - in a month - over 600 subscribers.
2. Campaign for Messages in Direct and Facebook Messenger - for booking the first consultation.
#FacebookAds #Facebook #target #targetologist #Instagram #insta #Advertising #targeted #retarget #medical
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Case: advertising events for B2B (Ukraine) through Facebook/Instagram
Lead Generation & Sales
A large company conducts various training events for aesthetic doctors, cosmetologists, and plastic surgeons several times a year. The task is to gather people from this professional field for the sale of online and offline tickets to these events.
We have been collaborating with this company for over 2 years.
… #target #FacebookAds #targetologist #Instagram #sales #conversion #targeted #events #aestheticdoctors #medicalmarketing #offlineevent
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Advertising for the service sector (Fb / Insta / Google)
Lead Generation & Sales
Client - a technician for the installation and maintenance of air conditioners in Israel. We have been working together for three years. During the season, we also have to add advertising for the search for employees, as the usual staff cannot keep up with the orders.
During this period, we have worked not only on Facebook/Instagram but also created a website for the client and added advertising on Google.
… #target #FacebookAds #targetologist #Instagram #sales #conversion #targeted #services #repair #airconditioners #airconditionercleaning #serviceadvertising #master
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Broadcast on Telegram through advertising on Facebook/Instagram
Social Media Advertising
One-time launch from a regular client
It was necessary to gather people for a broadcast in the Telegram channel.
Training on a narrow professional topic
… #FacebookAds #Facebook #target #targetologist #Instagram #insta #Advertising #targeted #retargeting #medical
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Case: Events for B2B - advertising Fb/Insta
Lead Generation & Sales
Training events for professional cosmetologists (professional development)
Training was conducted several times a year in Europe
Format - offline
… A request was received from the clinic I regularly collaborate with to promote a new direction - advertising in the countries of the Middle East (UAE, Kuwait, Oman, Qatar, Saudi Arabia, Bahrain)
It was necessary to attract applications for the treatment of Parkinson's disease through Facebook and Instagram.
All resources were created from scratch
- New Instagram and FB page
- new advertising cabinet
Tasks:
1. Gain subscribers for the new Instagram. A traffic campaign was run - in a month - over 600 subscribers
2. Campaign for Messages in Direct and Facebook Messenger - for booking the first consultation
#FacebookAds #Facebook #target #targetologist #Instagram #insta #Advertising #targeted #retargeting #medical
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Promotion of medical services in the Arab market (FB / Instagram)
Social Media Marketing (SMM)
From the clinic I regularly collaborate with, there was a request to promote a new direction - advertising in the countries of the Middle East (UAE, Kuwait, Oman, Qatar, Saudi Arabia, Bahrain). It was necessary to attract applications for the treatment of Parkinson's disease through Facebook and Instagram.
All resources were created from scratch:
- New Instagram and FB page
… - New advertising cabinet
Tasks:
1. Gain subscribers for the new Instagram. A traffic campaign was run - in a month - over 600 subscribers.
2. Campaign for Messages in Direct and Facebook Messenger - for scheduling the first consultation.
#FacebookAds #Facebook #target #targetologist #Instagram #insta #Advertising #targeted #retargeting #medical
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Advertising of medical services
Lead Generation & Sales
Task
Set up a stable flow of leads to the dental clinic for implantation and orthodontics services (installation of braces)
Result. After one month of work:
…
- Advertising investment $350
- Sales of services $16,000
- 91 lead for implantation and orthodontics
- Lead for implantation at $4
- Lead for orthodontics at $1.9
The client is satisfied. Continued cooperation
#Advertising #medicine #dentistry #promotionstrategy A request has come from the clinic I regularly collaborate with for promoting a new direction - advertising in the countries of the Middle East (UAE, Kuwait, Oman, Qatar, Saudi Arabia, Bahrain)
It was necessary to attract applications for the treatment of Parkinson's disease through Facebook and Instagram.
All resources were created from scratch
- New Instagram and FB page
- New advertising cabinet
Task:
1. Gain subscribers for the new Instagram. A traffic campaign was run - over 600 subscribers in a month
2. Campaign for Messages in Direct and Facebook Messenger - for scheduling the first consultation
#FacebookAds #Facebook #target #targetologist #Instagram #insta #Advertising #targeted #retargeting #medical #dentistry #medicine
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Case: educational projects. Advertising Fb/Insta
Social Media Advertising
HOW TO SELL COURSES WORTH from 500 dollars?
And so that after three weeks of advertising they already wrote - TURN IT OFF, BECAUSE ALL PLACES ARE SOLD!
We have been collaborating with the client since 2022
…
#FacebookAds #Facebook #Instagram #online-school #online-learning #info-products #Advertising #online-courses #onlinecourses
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Case: Advertising on Instagram
Social Media Advertising
Project difficulties:
- Facebook advertising rules related to the display of the body and medical procedures
- local business, limited GEO + high competition in the niche
- expensive price segment associated with high quality of customer services
…
We have been collaborating for 6 months, continuing.
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Case: School of Quantum Psychology
Lead Generation & Sales
Funnel through TL
Gathered almost 3000 subscribers
(at a price of $0.5-0.7)
Selling educational products to a warm database
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Case: educational projects
Lead Generation & Sales
We collaborate with a neurosurgery clinic (Almaty)
In addition to the main areas
we also sell an online rehabilitation course for patients with Parkinson's disease and various training projects for doctors through advertising.
…
#FacebookAds #Facebook #target #targetologist #Instagram #insta #Advertising #targeted #retarget #medical
