Vitalii K.
Rating
Language proficiency level
Skills and abilities
Programming
Design & art
Photo, Audio & Video
Portfolio
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Packaging for Optilact
Packaging and label designThe Challenge
What is hidden inside the probiotics package? Years of research, billions of colonies of cultures, and, of course, the benefits for those who hold it in their hands. ISOBAR Ukraine and ACINO in Ukraine have created a new look for the Optilact probiotic complex. The main task of ACINO was to differentiate the appearance of the product by age and compound categories, as well as to refresh the familiar look of pharmaceutical packaging.
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Identity and packaging for the new drug Acino
Packaging and label designThe Challenge
A new product #TheseAreMushrooms enters the market, which improves mental activity and brain performance. We have developed a corporate identity and patterns for product visualization that will stand out on the market.
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We breathe it in.
Video AdvertisingThe Challenge
To make every Ukrainian aware of the dangers and seriousness of health consequences of dry wood and leaves burning.Increase knowledge about alternative methods of dry disposal and mostimportantly - increase their use
… The results
In one wave of the campaign, we raised the use of individual composting (eco-alternatives to incineration) from 6% to 50.1%.According to our data, 42% of those who stopped using the incineration method stopped doing so after seeing the advertisement.About 62% of proactive communities report a reduction inincineration.from 60.3% to 69.2% the level of knowledge about alternative disposal methods increased;
81.8% began to consider dry burning very or rather important.The solution
We are conducting an educational campaign focusing on harm to human health.We are talking about damage on behalf of the most vulnerable victims -grandchildren.After all, grandchildren are sacred!We choose a non-standardcreative form of horror.And the main thing is that we are not just scaring with Achildren's call, but we are proposing a solution: we call for composting.Our ecosystem consisted of:
The TV promo
The Digital Promo
by OOH
Radio (cover of a folk song, adapted to the call not to burn dry woods andleaves)
And in addition - the partnership with theMegogoplatform, on which welaunched a fake "video trailer" for a horror film about burning dry woods andleaves.
Reviews and compliments on completed projects 1
6 January 2023
11 USD
Texted
Quality
Professionalism
Cost
Contactability
Deadlines
Very satisfied with the result, fast, pleasant performers
Activity
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