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  1. Freelancers

Ivanna Borisyuk

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Ivanna hasn't been on the service for a while.
But on Freelancehunt, there are also 1215 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Kovel, Ukraine
2 years back
A little busy a little busy
age 26 years
on the service 2 years
Freelancer Ivanna B. — Ukraine, Kovel. Core skill — Contextual Advertising, Online Stores & E-commerce

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Portfolio


  • Google Specialist

    Contextual Advertising
    The solution (which plan of action you decided to do to close the customer’s query): Search Advertising, Goods Companies, Google Remarketing, also service settings: Google Analytics 4, Google Tag Manager, Google Merchant Center.The work done

    Creating and setting Google Ads, Google Analytics 4, Google Tag Manager, Google Merchant Center: setting goals, auditories, buttons, conversions, product feed.Settings for search ads: semantics collection, minus words, ads.Start and optimization.Settings of the commodity campaign: product optimization on the site and in Merchandise, launch of commodity ads, segmentation of commodity groups, advertising optimization.Remastering in CSM: Campaign on created auditories of active users, optimization.The conclusions:
    The advertising in Shoping showed its coverage, i.e. Google gives shows on the specified budget.Thus, you can work on a bit of reduction of the price per click.Also, according to statistics, advertising in Shoping is more consumer and as it is optimized for development and purchases.Since there were only 454 clicks from Shoping, it can be said that the advertising process has just begun, so these data are not for the correctness of the indicators.Traffic: Relatively few clicks for more accurate measurement of indicators.From 1468 clicks two dots, the conversion to ice was small.The nuance is that large advertising expenditure is almost without a result.The average market price per click in the U.S. is more than $1.Since it was necessary to minimize advertising costs, there was constant optimization to reduce the rate, and our average price per click was $0.60, we can make the conclusion that Google gave traffic less conversive.Worked on the project for 3 months, the price per month 10,000 UAH

  • Google Specialist

    Contextual Advertising
    The solution (which plan of action you have decided to do to close the customer’s query): Google Search Advertising, Site Optimization, Remarketing, CMS.The work is done:

    Site optimization: text with semantics, decisions on buttons and links, registration form.Google Ads Settings, Google Analytics Creation and Settings 4, Google Tag Manager: Target Settings, Auditories, Buttons, Conversions.Settings for search ads: semantics collection, minus words, ads.Remastering on the created auditories: the buttons were pressed but the registration did not end.The CMS settings on the audience are relevant to the product.Start and optimization.Results
    Showing - 532111
    … Number of pages: 13502
    CTR search - 7.9
    CTR KMS – 2.6

    Advertising expenditure: 34471 UAH
    CPC search - 5.6 UAH
    CPC KMS - 0.49 UAH

    Click by buttons (microconversion) - 682
    C-st of ice (Registered) - 148
    The price of the application, CPL -- 232.90 UAH
    CR1 – 1.38

    Selling - 16
    Circuit of UAH 7972
    CR2 – 10.81”

    The conclusion:

    During the work, a specific advertising strategy was developed.Since the coverage of the collected keys in accurate conformity in general was not large, I added keys in broad conformity and there was daily work on search terms.If we look at the indicators of advertising by days, then noticeable improvements: the longer we worked, the better the CRI.Due to the fact that new keys were constantly added and included in the list of minus words, user search queries became more relevant, advertisements were more relevant and the product itself to the user's query, accordingly increased CTR in search, the last week reached 10.Also in the last weeks there was an increase in the conversion rate of 4-5%, according to the observation of 80 clicks per day was by 3-5 registrations.And the price for registration according to the trend decreased.It would be possible to continue in the same spirit and these indicators would also change, because it is more about the long-lasting processing.There was also a hole in communication with users, the pay rate is small, but we don’t even know why.There was no sales department that would be interested in the needs of users, at least asking the question: why you didn’t pay and what doesn’t fit you.As I needed it was to boost the advertising, so as not to lose the user.The product was also LTV.Monthly payment for the goods, so those customers that I brought from Google have to bring profit to the customer every month.I worked on the project for 3.5 months.Payment per month 10,000 UAH

Activity

  Latest proposals 3
Helping to set up audiences.
22 USD
Correction of errors and ADS optimization.
267 USD
Set up a advertising campaign for the online shop of cosmetics.
67 USD