Vlada F.
Private message 
Poltava,
Ukraine
available for hire
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: advanced
Latviešu: intermediate
CV
Hi! My name is Vlada.
I help identify and fix the issues that cause businesses to lose users, leads, and revenue.
I have 10+ years of experience in marketing, along with a background in iOS development and QA, so I look at products not only as a marketer, but also as a user and a developer.
I don’t just “manage social media”. I analyze where your logic, UX, and funnel break and provide clear, actionable solutions you can implement.
📊 What I do:
— product / website / app audits
— funnel analysis: where users drop off
— identifying UX and logic issues that reduce conversion
— step-by-step improvement recommendations (no fluff)
— testing from a real user perspective
🌍 I work with products targeting US and European markets (multilingual projects)
📌 The result of my work:
You clearly understand:
— where you’re losing users
— why growth is not happening
— what exactly needs to be improved
If you feel like “something isn’t working, but you don’t know what” —
I’ll help you find it and break it down into clear steps.
Skills and abilities
Programming
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Testing & QA
from 16 USD for hour
Design & art
Promotion
- Search Engine Optimization (SEO)
- Social Media Advertising
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Social Media Marketing (SMM)
from 372 USD for month
- Website SEO Audit
Mobile development
Portfolio
- All works 120
- Search Engine Optimization (SEO) 11
- Testing & QA 1
- Apps for iOS (iPhone and iPad) 12
- Social Media Marketing (SMM) 50
- Social Media Advertising 21
- Social Media Page Design 21
- Mobile Apps Design 1
- AI Art 3
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Limeo | Mobile App Redesign & UI Implementation
Mobile Apps Design
Worked on a full mobile app redesign for Limeo focused on improving the product’s visual identity, UX, and overall user experience.
Part of the design exploration and visual direction was created using AI-assisted tools, while the final result was achieved through manual refinement, polishing, and adapting the design for real mobile implementation.
… The design process was closely combined with actual iOS development, allowing the interfaces to be built with real product behavior and technical constraints in mind, including:
— native iOS limitations and UI behavior
— animations and transitions
— responsive layouts
— visual consistency across the app
— real-world user experience considerations
Responsibilities included:
— mobile app redesign
— UX and visual structure improvements
— creating a new design direction
— AI-assisted design exploration
— final UI polishing and refinement
— implementing interfaces directly in code
— improving product visual consistency
— adapting the design for App Store-level presentation
The project was approached with the mindset that design is not just a static mockup, but a real interface that needs to function properly inside a production app.
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15 USD Zeny | QA Testing & Exploratory Bug Reporting
Testing & QA
Worked on the Zeny project as a QA tester focused on exploratory testing and real user behavior analysis.
My goal was not only to find bugs, but to evaluate the product from a UX, logic, and usability perspective.
Responsibilities included:
… — exploratory testing of the mobile application
— identifying UI/UX, functional, and logical issues
— testing user flows and edge cases
— validating real-life usage scenarios
— creating detailed bug reports
— writing clear reproduction steps for developers
— recording screen videos demonstrating issues
— preparing structured QA reports in Notion based on the client/team workflow
— documenting bugs with screenshots, expected vs actual behavior, and additional notes
Because I also develop mobile apps myself, I understand the product from both the QA and developer side — including app logic, technical limitations, and how to communicate issues in a way that is actually useful for the development team.
The example below demonstrates both the structure of the full QA report and a detailed breakdown of one issue, including reproduction steps, expected/actual behavior, impact analysis, and visual references for the development team.
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350 USD BodySculptMarin | SMM Instagram
Social Media Page Design
Worked on an Instagram project in the body sculpting and beauty industry.
My role was to create a cohesive visual identity and build a content strategy that looks professional, builds trust, and helps attract new clients.
What was included:
… — Instagram page styling and visual consistency
— content strategy development
— copywriting for posts and Reels
— cover design and visual content direction
— content planning and topic selection
— Stories and highlights design
— adapting content for a U.S. audience
— improving brand positioning and service presentation
The main goal was to make the page feel not just visually appealing, but like a modern, recognizable beauty brand.
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650 USD Pinterest Growth | Etsy Store (Underwear, U.S. Market)
Social Media Marketing (SMM)
Result:
growth from 399K to 3.5M views within one quarter
achieved entirely through organic promotion (no paid ads)
… Goal:
Grow a Pinterest account for an Etsy store and generate consistent organic traffic from the U.S. market.
Approach:
The growth strategy was built as a system, not just posting:
— content strategy aligned with target audience interests
— creation and optimization of Pins based on Pinterest algorithms
— SEO optimization (keywords, board structure, descriptions)
— consistent publishing and content scaling
— ongoing performance analysis and strategy adjustments
Outcome:
— steady increase in reach
— improved search visibility
— sustainable long-term organic traffic
Key point:
All results were achieved without paid advertising — through content strategy, SEO, and platform-specific optimization.
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IOS App | Itish: Tech English
Apps for iOS (iPhone and iPad)
ITish is a mobile app designed to practice spoken English in real work situations for IT and tech professionals whose native language is not English.
The product is focused not on “learning”, but on real language usage.
… The goal of the product is not just to help users “learn English”, but to help them speak confidently in real work scenarios: meetings, daily standups, code reviews, and interviews.
I developed an app that solves this problem through:
— AI-powered dialogues based on real work scenarios
— controlled conversation structure (short, realistic dialogues)
— concise final AI responses without unnecessary filler
— saving useful phrases
— practicing saved phrases in new conversations
— instant feedback
Full development cycle:
— product idea and logic
— UX/UI design
— iOS development (UIKit / SwiftUI)
— backend (Supabase)
— AI integration
— app architecture
— testing and optimization
— App Store release
Features:
— 20+ scenarios (meetings, interviews, teamwork)
— AI conversations with controlled logic
— phrase saving
— saved phrase practice
— progress tracking
— instant AI feedback
— subscription model (monthly / yearly)
This is not just “another AI app”.
It’s a product where:
— user behavior logic is carefully designed
— real IT work context is taken into account
— marketing, UX, and development are combined
I help build products people actually use:
— from idea to real app
— with a strong focus on UX, logic, and conversion
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IOS App | Itish: Tech English
Apps for iOS (iPhone and iPad)
ITish is a mobile app designed to practice spoken English in real work situations for IT and tech professionals whose native language is not English.
The product is focused not on “learning”, but on real language usage.
… The goal of the product is not just to help users “learn English”, but to help them speak confidently in real work scenarios: meetings, daily standups, code reviews, and interviews.
I developed an app that solves this problem through:
— AI-powered dialogues based on real work scenarios
— controlled conversation structure (short, realistic dialogues)
— concise final AI responses without unnecessary filler
— saving useful phrases
— practicing saved phrases in new conversations
— instant feedback
Full development cycle:
— product idea and logic
— UX/UI design
— iOS development (UIKit / SwiftUI)
— backend (Supabase)
— AI integration
— app architecture
— testing and optimization
— App Store release
Features:
— 20+ scenarios (meetings, interviews, teamwork)
— AI conversations with controlled logic
— phrase saving
— saved phrase practice
— progress tracking
— instant AI feedback
— subscription model (monthly / yearly)
This is not just “another AI app”.
It’s a product where:
— user behavior logic is carefully designed
— real IT work context is taken into account
— marketing, UX, and development are combined
I help build products people actually use:
— from idea to real app
— with a strong focus on UX, logic, and conversion
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1000 USD SEO & Growth | Rehabilitation Center (Yii2)
Search Engine Optimization (SEO)
Goal:
Increase search visibility and support business growth in a highly competitive and sensitive niche.
Starting Point:
… — website after ineffective SEO work
— low rankings and poor optimization
— technical limitations (WordPress)
— the business operated only in Kharkiv
Result:
— Top 1 positions in Google for competitive keywords
— stable rankings over time
— continuous performance since 2017
— business expansion from one city to nationwide presence
— preparation for entering international markets
Solution:
— full SEO strategy development
— migration to Yii2 for better performance and control
— complete website redesign
— on-page optimization for all pages
— SEO content creation
— competitor analysis and positioning
— integration with Facebook marketing
Approach:
— focusing on long-term and scalable SEO growth
— improving technical stability and performance
— building trust in a sensitive niche
— supporting business expansion through search visibility
Outcome:
— strong and stable search visibility
— consistent top rankings
— SEO as a key driver of business growth and scaling
Key point:
The project demonstrates how SEO can contribute not only to traffic growth, but to real business scaling.
Additional:
Ongoing contractual collaboration since 2017.
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550 USD Instagram & Facebook Marketing | Scented Candles
Social Media Marketing (SMM)
Goal:
Grow the brand’s online presence and increase both retail (B2C) and wholesale (B2B) sales.
Strategy:
… The channels were used with a clear separation of roles:
— Instagram → retail sales (B2C)
— Facebook → wholesale client acquisition (B2B)
Execution:
— account setup and visual identity
— content strategy tailored to different audiences
— content creation (posts, stories)
— paid advertising and ongoing optimization
— community management
Approach:
— distinct positioning for B2C and B2B segments
— content adapted to each audience
— combination of organic growth and paid acquisition
— focus on trust-building and conversion
Result:
— steady follower growth
— increased brand visibility
— growth in retail sales via Instagram
— acquisition of wholesale clients via Facebook
Key point:
Channels were not used generically — each platform had a specific role in the overall growth strategy.
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550 USD SMM Instagram | Cleaning Company | Lviv
Social Media Marketing (SMM)
Goal:
Launch and grow an Instagram account from scratch for a local cleaning business and start generating leads.
Solution:
… Full-cycle Instagram marketing:
— account setup and profile optimization
— visual identity and content direction
— content strategy and creation
— paid ads (Instagram targeting)
— audience engagement and community management
Approach:
The focus was not just on posting content, but on building a system:
— clear positioning
— structured service presentation
— content designed to build trust and drive inquiries
Result:
— consistent follower growth
— increased brand visibility
— steady flow of qualified local leads
Key point:
The account was built from zero — all results were achieved through a combination of content strategy and paid acquisition.
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550 USD Instagram Marketing | Sugaring Studio
Social Media Marketing (SMM)
Goal:
Increase brand visibility and drive client bookings through Instagram.
Solution:
… — development of a brand growth strategy
— Instagram account management
— content strategy and content creation
— visual design development
— planning and execution of advertising campaigns
Approach:
— focusing on local audience targeting
— using visual content to build trust (before/after, process)
— creating content that encourages bookings
— combining organic growth with paid campaigns
Outcome:
— increased brand visibility
— higher engagement
— growth in client bookings
Key point:
Instagram was used as a primary channel for attracting and converting clients into bookings.
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550 USD Marketing | Italian Fashion Brand
Social Media Marketing (SMM)
Goal:
Develop a brand growth strategy for both the Italian market and international expansion.
Solution:
… — development of a brand marketing strategy
— adapting positioning for different markets
— social media marketing (Instagram, Facebook)
— planning advertising strategies for domestic and international campaigns
Approach:
— analysis of local and international markets
— adapting content for different audiences
— combining organic growth with paid campaigns
— focus on brand awareness and scalability
Outcome:
— stronger online presence
— increased brand visibility
— foundation for expansion into new markets
Key point:
The strategy was built with a clear understanding of differences between domestic and international markets.
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550 USD Marketing | Mycube — Apple Devices Sales (Ukraine)
Social Media Marketing (SMM)
Goal:
Increase brand visibility and drive consistent sales of Apple devices through digital channels.
Solution:
… — development of a brand growth strategy (Kharkiv + nationwide)
— social media marketing (Instagram, Facebook)
— content strategy focused on product presentation
— planning and optimization of advertising campaigns
— SEO website optimization
Approach:
— focusing on building trust in a high-value product category
— creating content that simplifies the purchase decision
— highlighting product benefits, актуальность и предложения
— combining SEO, social media, and paid traffic
— adapting messaging for local and nationwide audiences
Outcome:
— consistent customer flow and sales
— improved search visibility
— stronger online presence and brand trust
Key point:
Ongoing collaboration for over 5 years demonstrates long-term performance and stability across multiple направления (sales, service, SEO).
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350 USD Paid Advertising | Balloon Decoration
Social Media Advertising
Goal:
Generate consistent inquiries and orders for event decoration services through targeted advertising.
Solution:
… — setup and management of paid advertising campaigns
— audience targeting and segmentation
— testing creatives and promotional offers
— ongoing campaign optimization
Approach:
— working with a monthly budget of $250
— focusing on impulse-driven demand (events, celebrations)
— creating visually engaging ads
— optimizing campaigns for quick conversions
— prioritizing leads and orders over reach
Outcome:
— increased engagement with ads
— steady flow of inquiries
— growth in orders
Key point:
The project demonstrates effective advertising in a local, fast-decision niche with a limited budget.
Additional:
Long-term collaboration based on consistent results.
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650 USD Pinterest Marketing | E-commerce (Shopify/Etsy)
Social Media Marketing (SMM)
Goal:
Launch promotion from scratch and build a traffic and sales system using Pinterest.
Solution:
… — development of a promotion strategy
— regular content creation (Pins)
— Pinterest account setup and optimization
— advertising campaigns setup and launch
— integration with Shopify and Etsy
— product catalog creation
Approach:
— using Pinterest as a visual search engine
— focusing on organic traffic and scalability
— creating content that drives clicks and conversions
— combining organic growth with paid campaigns
Outcome:
— full launch of a traffic system from scratch
— increased product visibility
— foundation for consistent sales
Key point:
Pinterest was used as a long-term traffic and sales channel, not just a social media platform.
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IOS App | SubSoar: Subs Tracker
Apps for iOS (iPhone and iPad)
SubSoar — Subscription Management App (iOS)
SubSoar is a mobile app designed to help users track recurring payments, manage subscriptions, and better understand their spending.
… I built this product entirely on my own — from initial idea and UX design to architecture, development, and release.
Goal:
Create a simple, intuitive tool that gives users full control over subscriptions without overwhelming them.
Solution:
— easy subscription management (custom icons, emojis, notes, colors)
— support for multiple billing cycles (daily, weekly, monthly, yearly)
— upcoming payment reminders
— spending analytics (monthly/yearly overview, category breakdown, insights)
— visual stats cards for quick understanding
Additional features:
— multi-currency support with automatic exchange rate updates
— offline-friendly experience with smart caching
— seamless cross-device sync via CloudKit
— safe data merge logic (local + cloud)
UX approach:
— clean, minimal interface
— fast access to key information
— thoughtful empty states
— intuitive swipe interactions
Tech stack:
Swift, UIKit (fully programmatic), SwiftUI, CloudKit
custom data models, services, and caching logic
My role:
Full-cycle product development:
— product idea & UX design
— architecture and data modeling
— UI implementation
— backend integration (CloudKit)
— analytics logic
— testing and optimization
Result:
A stable, scalable product focused on usability, clarity, and long-term user value.
Reviews and compliments on completed projects 8
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Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
29 December 2024
11 USD
SMM for a travel company
We have been collaborating with Vlada for almost two years. To say that we are simply satisfied is to say almost nothing) Working with Vlada is one of those cases where you don't even think about the advertising concept personally, you just provide minimal introductory information and receive creative ideas with professional presentation, well-structured text, and exquisite material. It is always pleasing to experience friendliness and tolerance in communication. I would also like to highlight the individual approach, very professional advice, consultations, and results-oriented work! I definitely recommend collaborating!
4 April 2024
23 USD
Consultation on SMM/marketing - a personal project for Vlada F.
Thank you for the detailed, informative consultation.
Got answers to all questions, touched on many additional questions and aspects.
I confidently recommend for cooperation!
11 May 2022
113 USD
SMM for threeenomedia
He is very pleased with collaboration, professionalism, creativity and communication. We continue cooperation. I recommend to everyone!
22 April 2022
7 USD
SEO рекомендации для сайта
This is not the first time we work with the government. Excellent expert, gave clear recommendations on the promotion of the site. I will definitely contact again. I recommend cooperation.
14 April 2022
11 USD
Консультация по найтроке рекламы для инсты
The government is a great specialist. She gave super recommendations on target settings, told about the fist that will help save the budget! I strongly recommend as a great specialist.
9 April 2022
113 USD
SMM для @threeninemedia.com
Very satisfied with the result and approach to work, creativity, attention to details, communication. We continue to work.
3 October 2019
338 USD
Promotion of IM on Yii2 + social network
Thank you to the Government for cooperation. Competent specialist: a lot of useful ideas in the promotion. The results were visible in the first month of work. Cooperation continues.
20 January 2017
5 USD
Adding participants to the group by criteria.
The work was done great! )
Activity
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Visual of the Instagram page and promotion.
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Beauty brand
372 USD
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56 USD
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180 USD
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